Fractional Marketing

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Fractional Marketing

Fractional Marketing exists to help owner-led businesses build real growth engines without the cost of a full in-house team.

An Entire Marketing Team For The Cost Of A Single Hire™
Reach your growth milestones with a full marketing team that delivers the right strategy, execution, and expertise, exactly when you need it. As a fractional marketing company based in Minneapolis, Minnesota, we work with a variety of businesses across marketing strategy, brand development, and revenue growth. We believe in delivering senior-level expertise, but better yet, real relationships and measurable results. If you're interested in learning how Fractional Marketing could help scale your business, send us a message or visit us at scalewithfractional.com.

21/09/2026

Do you know your cost per booked job right now? Not cost per click. Not cost per lead. Cost per actual job on the calendar.

Most home service owners don't, and it's not their fault. Nobody set up the tracking. Without it, you're flying blind on marketing spend, and when it's time to cut or invest, you're guessing.

A good reporting dashboard changes that. One view. Real-time. No spreadsheets.

We build this for every client from day one. Link in bio to see our setup

17/09/2026

We don't love the word "deliverable." Deliverables get done. Outcomes get owned.

That's the idea behind our third core value: Own the Outcomes. It's the one we come back to when things get hard, when a campaign underperforms or the path forward isn't obvious. No excuses, no finger pointing. We set the bar for what excellence looks like for your business, not what's just good enough for ours.

14/09/2026

How many Google reviews does your business have? Under 50? That's the first thing to fix.

Your Google Business Profile is free. It shows up above paid ads in local searches, and customers check it before they ever visit your website. More reviews means a higher Map Pack ranking, which means more calls.

One of the first things we do with every client is build a review system that's automated, consistent, and fully compliant. Once it's set up, it runs itself.

Included in every engagement. Link in bio to see how it works

10/09/2026

The second of our five core values is Move Relentlessly Forward, and it means we're always thinking a few moves ahead, not just executing the plan in front of us.

Most marketing vendors are reactive. They wait for you to notice something's off, fix the symptom, and call it done. We try hard not to be that team. We solve the problem, then build the structure to keep it from coming back. That's the standard we hold ourselves to every week.

08/09/2026

Home service owners: if you paused your Google Ads today, would any leads still come in?

If the answer is no, that's a real risk. SEO is what keeps leads flowing when you're not actively paying for them. Every ranking page, every review, every optimized Google Business Profile listing is an asset working around the clock.

Ads are a faucet. SEO is a well. You need both. Most businesses only have one.

Free SEO audit included in our Growth Workshop. Link in bio 🔗

28/08/2026

The first of our five core values is Think Like a Founder, and it means we carry a deep sense of responsibility for the growth we're trusted with.

Every business owner knows that feeling: you hand something off, and you can just tell the other side doesn't really care how it turns out. That's not us.

We carry your goals like they're our own, your wins are our wins, your stuck moments are ours to help solve.

27/08/2026

It's National Dog Day and we're using it as an excuse to introduce the unofficial members of the Fractional team!

Swipe through to meet the dogs of the office. 🐶

Happy National Dog Day from all of us, two-legged and four-legged.

24/08/2026

Real talk for home service owners: how long does it take your company to respond to a new lead? If the answer is more than 5 minutes, you're losing jobs to someone who responds faster.

Most customers go with the first company that gets back to them. Not the cheapest. Not the most experienced. The fastest.

That's not a people problem, it's a systems problem. And it's fixable. The right CRM setup texts a new lead in 90 seconds, automatically, so no leads fall through.

Speed wins. Every time.

20/08/2026

When we started Fractional Marketing, we didn't just want to build a service. We wanted to build something that felt different to work with.

So we went back to the foundation and asked ourselves what this team actually stands for. We landed on 5 core values that shape how we show up for clients every day.

Over the next few weeks, we're sharing a little more about each one.

17/08/2026

Google Ads vs. Meta Ads, which is better for home service companies? Neither. They do different jobs.

Google: pipe bursts, they search, your ad shows, they call. High intent, hot lead, close rate is high.

Meta: they scroll past your ad, see your reviews, remember you when they need you next month. Brand awareness, top of mind.

The businesses that win run both, and know exactly which one is making them money. If you're only running one, you're leaving half the market to your competitors.

What are you currently running? 👇

Address

12805 Highway 55 Ste 304
MN
55441

Opening Hours

Monday	09:00 - 17:00
Tuesday	09:00 - 17:00
Wednesday	09:00 - 17:00
Thursday	09:00 - 17:00
Friday	09:00 - 17:00

Telephone

+17634392221

Website

http://www.scalewithfractional.com/

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