Fractional Marketing

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Fractional Marketing Fractional Marketing exists to help owner-led businesses build real growth engines without the cost of a full in-house team.

An Entire Marketing Team For The Cost Of A Single Hire™
Reach your growth milestones with a full marketing team that delivers the right strategy, execution, and expertise, exactly when you need it. As a fractional marketing company based in Minneapolis, Minnesota, we work with a variety of businesses across marketing strategy, brand development, and revenue growth. We believe in delivering senior-

level expertise, but better yet, real relationships and measurable results. If you're interested in learning how Fractional Marketing could help scale your business, send us a message or visit us at scalewithfractional.com.

Real talk for home service owners: how long does it take your company to respond to a new lead? If the answer is more th...
24/08/2026

Real talk for home service owners: how long does it take your company to respond to a new lead? If the answer is more than 5 minutes, you're losing jobs to someone who responds faster.

Most customers go with the first company that gets back to them. Not the cheapest. Not the most experienced. The fastest.

That's not a people problem, it's a systems problem. And it's fixable. The right CRM setup texts a new lead in 90 seconds, automatically, so no leads fall through.

Speed wins. Every time.

When we started Fractional Marketing, we didn't just want to build a service. We wanted to build something that felt dif...
20/08/2026

When we started Fractional Marketing, we didn't just want to build a service. We wanted to build something that felt different to work with.

So we went back to the foundation and asked ourselves what this team actually stands for. We landed on 5 core values that shape how we show up for clients every day.

Over the next few weeks, we're sharing a little more about each one.

Google Ads vs. Meta Ads, which is better for home service companies? Neither. They do different jobs.Google: pipe bursts...
17/08/2026

Google Ads vs. Meta Ads, which is better for home service companies? Neither. They do different jobs.

Google: pipe bursts, they search, your ad shows, they call. High intent, hot lead, close rate is high.

Meta: they scroll past your ad, see your reviews, remember you when they need you next month. Brand awareness, top of mind.

The businesses that win run both, and know exactly which one is making them money. If you're only running one, you're leaving half the market to your competitors.

What are you currently running? 👇

Quick test for home service owners: open your website on your phone right now.✅ or ❌ Can you find a phone number in 3 se...
10/08/2026

Quick test for home service owners: open your website on your phone right now.
✅ or ❌ Can you find a phone number in 3 seconds?
✅ or ❌ Does it load fast?
✅ or ❌ Are your reviews visible without scrolling?

One ❌ and you're losing jobs on mobile. That's where your customers are finding you, usually mid-problem, in a hurry.

Your website isn't a brochure. It's your best salesperson. Or your worst one.

Drop your score in the comments 👇

This week's top genre in the Fractional office: Country🤠Something about those long summer days just calls for it. 🎶What'...
08/08/2026

This week's top genre in the Fractional office: Country🤠

Something about those long summer days just calls for it. 🎶

What's on your playlist this week?

Most home service companies have a sales problem, but it's actually a marketing problem.When your marketing is working, ...
03/08/2026

Most home service companies have a sales problem, but it's actually a marketing problem.

When your marketing is working, your phone rings with warmer leads. When your follow-up is automated, those leads turn into booked jobs, even while you're on a job site.

Marketing and sales aren't separate. They're one system.

Over the next few Mondays, we're breaking down exactly how each piece works, and what it costs when one piece is missing.Follow along if you're serious about growing your home service business. 👇

Meet Jess!Jess Schrock is the Director of Operations at Fractional. She manages the team day-to-day as they execute clie...
31/07/2026

Meet Jess!

Jess Schrock is the Director of Operations at Fractional. She manages the team day-to-day as they execute client deliverables and builds the internal frameworks and processes that keep the business running smoothly.

Since joining Fractional, she has been focused on making sure every client gets consistent, reliable ex*****on and that the team has the structure they need to deliver it.

Our second client spotlight! Introducing A R Engh, a family owned and operated HVAC and plumbing company serving residen...
30/07/2026

Our second client spotlight! Introducing A R Engh, a family owned and operated HVAC and plumbing company serving residential and commercial clients across Minnesota.

Since 2016, here's what that partnership has helped build:

From 15 to 100+ monthly phone calls
From 0 to 60+ monthly website form submissions
From 5 to 40 positive Google reviews

Meet Stephen!Stephen Tisch is the Founding Partner of Fractional Marketing. He launched the company in October 2022 with...
23/07/2026

Meet Stephen!

Stephen Tisch is the Founding Partner of Fractional Marketing. He launched the company in October 2022 with a clear vision: to give home service business owners "An Entire Marketing Team For The Cost Of A Single Hire."

Since then, he's been passionate about helping business owners simplify their marketing, build sustainable growth, and gain a trusted team that's invested in their long-term success.

Stay tuned as we continue introducing the team behind Fractional.

Our first client spotlight! Introducing Canvas Craft, a business that designs and fabricates custom canvas and fabric wo...
23/07/2026

Our first client spotlight! Introducing Canvas Craft, a business that designs and fabricates custom canvas and fabric work, from boat covers and awnings to ticket booths and vestibules.

We've been working with Canvas Craft since 2016, and in that time we've helped them achieve:
📉 65% lower cost per lead
📈 Tripled conversion rate

10 years of partnership, and we're proud to still be part of their story.

Address

12805 Highway 55 Ste 304
MN
55441

Opening Hours

Monday 09:00 - 17:00
Tuesday 09:00 - 17:00
Wednesday 09:00 - 17:00
Thursday 09:00 - 17:00
Friday 09:00 - 17:00

Telephone

+17634392221

Website

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