08/20/2026
A trainer in the Midwest told me he used to work 13 hour days.
Not because he loved it. Because he had to. Chase leads. Follow up. Sell. Train. Do it again tomorrow. He said there was no such thing as off the clock.
Ten years in the fitness industry. He knows the grind.
Then his studio put a real system in.
Six months later they went from 60 members to over 100. He is not working 13 hour days anymore. And when a lead comes in while he is on the floor with a client, that lead still gets an answer. Just not from him.
Here is the part most owners miss. He told me that without it, they would have had to hire a front desk person just to keep up. That is a salary. Every month. Forever.
The average gym loses half its new leads because nobody follows up in the first hour. Not because the staff is lazy. Because the staff is buried. On a P&L those two things look exactly the same.
We only work in fitness. Seven and a half years, no other industry. My business partner is the second largest Anytime Fitness owner in the world, 140 locations, 20 plus years running gyms. We are not marketers who found gyms. We are gym owners who learned marketing.
He was working 13 hour days and thought that was just the job.
What are you still telling yourself is just the job?
