03/08/2022
Since 1973, Bear Pond Books has been a cornerstone of downtown Montpelier. We were incredibly honored when they asked us to design their brand refresh.
Since this local business has such a deep connection with the community, it was important to honor the brand history and pay homage to its origins. The brand evolution is simple, yet professional and versatile, while inspiring a sense of fun and wonder.
Books are often windows, offering views of worlds real or imagined, familiar or strange. The asymmetrical window icon welcomes you in closer and encourages you to “discover something wonderful”.