05/29/2026
Most leaders think they're decisive.
Then I ask them about the call they've been sitting on for two weeks.
The hire. The price increase. The contract they need to end.
They've made the spreadsheet. Talked to the peer group. Waited to feel certain.
And tomorrow morning, like every other morning for the past two weeks, they won't act on it.
That's not indecision.
That's choosing instead of deciding. There's a difference. And it costs more than the wrong call ever would.
Three moves close the gap. They're on the slides.
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