Ecommerce & Marketing

01/11/2026

Even small adjustments in your settings — and letting your customers know you’re paying attention — can turn your tagged content from zero to thriving.

If you’ve been wondering why your customers aren’t tagging you, this could be your answer.

We all know how powerful user-generated content (UGC) can be. When your customers tag you in their posts — showing off your products, sharing their experience, or leaving you love — it builds trust, expands your reach, and often drives sales.

08/17/2025

👥 Facebook Groups: A Quick Tip for Business Owners Hiring a Marketing Professional

When you bring on a new hire to help manage your Facebook Group — whether it’s a strategist, marketer, or consultant — you want to make sure they have the right permissions.

But here’s the catch:
Facebook doesn’t always make it easy for your new hire to confirm that the proper permissions were given. 😅

What happens:

Once you assign someone as an Admin, Facebook hides their name from the “Admins & Moderators” list — assuming they already know they’ve been given access. But if they’re logging in to double-check, this can be confusing.

So you might hear:

“Just checking — did you add me yet?”

🙃 Cue the unnecessary back-and-forth.

How to avoid it:

✅ Send a quick screenshot after assigning roles
✅ Or remind your new hire to check the Members tab, where Facebook will show “Admin” next to their own name

💡 Little tips like this save time, prevent confusion, and make onboarding your marketing help much smoother.

08/15/2025

Unsolicited Business Advice: If you receive one complaint, I guarantee there are at least 10 other people who feel that way, but didn't bother to speak up. Take every complaint as a tip for what to improve in your business. Even if it feels petty or unimportant to you, it might be important to a whole segment of people you don't want to alienate.

05/17/2025

You know how it's generally suggested that people keep religion and politics out of their business? I strongly disagree. I carry a lot of labels and unless the definitions have changed, a "woke" Christian is definitely one way to describe me. If this offends you, there are plenty other marketing strategists for hire. Find one that resonates with you. ✨

05/17/2025

Too much too fast is a bad idea for anyone. The information bounces off instead of sinking in. I see this first hand as I train new business owners to run their own digital ads.

If they are starting with zero marketing knowledge, they can only absorb about 45minutes to an hour of lessons a day and then they need an extended break and a chance to apply what they've learned.

I get excited about marketing, so it's easy for me to go on and on about it forever, but If I press them any harder than that (keep teaching longer than 45 minutes to an hour - questions included), they don't retain the info properly and they end up needing to ask the same questions over and over for a while before it sticks.

But, we expect better from our kids?

02/04/2025

Happy 21st Birthday, Facebook! 🎉

From pokes and status updates to Marketplace and Groups, you’ve grown alongside us for over two decades. Now that you're legal, let’s raise a virtual toast to the platform that keeps our memories alive, our friendships thriving, and our businesses booming! 🥂🎂

12/14/2024

I have a client that's set to DOUBLE their overall revenue from last year within the next 2 weeks! This company is run by one single woman as her SIDE HUSTLE. Can you believe it?? I am over the moon proud of this client 😍🤩🥳

11/17/2024

🤖 Is SEO dying? No - but it's evolving.

While everyone's focused on ranking in Google, they're missing something huge: AI is becoming the new gatekeeper of information.

I've broken down why this matters and how to adapt your content strategy for the AI age.

Inside you'll discover:
- Why traditional SEO tactics aren't enough anymore
- The 3 key elements of AI-optimized content
- Real examples of content transformation
- Actionable steps to get started

🎯 Key insight: AI doesn't just scan for keywords - it looks for conversation-ready answers.

Read the full article to future-proof your content strategy 👇

The Rise of AI Optimization: Why Your Content Strategy Needs to Evolve Remember when "mobile-first" was the big shift in digital marketing? We're facing an even bigger change now: the rise of AI as a primary information gateway. The Shift Is Already Happening We've all gotten comfortable with SEO.

12/17/2023

Louisville, Ky 1971
The Cabbage Patch Doll started to be handmade by a 21-year-old art student named Martha Nelson who wasn't much of a business person but had a love for crafts. She mostly sold her dolls at craft fairs and other outdoor venues, but she called them 'Little People'.

Cleveland, Ga 1972
Xavier Roberts who was also an art student himself, and a savvy business person, stole her design and marketed the dolls as his own. He dreamed of creating an empire as large as Disney with these dolls. He called them 'Little People Originals' and started selling them through "Baby Nurseries". He eventually started calling them Cabbage Patch Kids.

At this point, Martha contacted a lawyer but lost the ownership battle because at this point he had acquired a copyright on the doll and his marketing had taken the product far beyond where she ever wanted to take it. She got an undisclosed payment and went on with her life.

What Roberts did was clearly wrong - ambition unchecked by ethics will risk harming others. Yet there’s wisdom here too - creators should do what they can to protect their ideas, then partner with people who will expand those visions.

I know a lot of people out there like Martha who are proud of what little they've created, but they just don't see themselves growing a lasting legacy so they don't even try.

Maybe they don't want a large business. It's ok to know what you do and don't want. But, sadly many of them don't think they're "that type of person". Perhaps they don't feel "good enough".

That's just a simple mindset issue that can be overcome by partnering with people who dare to dream bigger than they do. Whether they partner with a great Business Coach or a talented Marketing star, they just need a partner they can trust.

Don't try to be everything for your business. If you create, that's great! Just create and let someone else handle your marketing plan and take your business to the moon and back. You'll never know what heights you can reach if you don't try. 😉

04/04/2022

What does your digital strategy look like?

03/26/2022

To stay protected, check for updates for your Google Chrome browser today.

"Google has issued an emergency security update for all Chrome users as it confirms that attackers are already exploiting a high severity zero-day vulnerability.

The emergency update to version 99.0.4844.84 of Chrome is highly unusual in that it addresses a single security vulnerability. A fact that only goes to emphasize how serious this one is.

A Chrome stable channel update announcement, published March 25, Google confirms it "is aware that an exploit for CVE-2022-1096 exists in the wild."

All Chrome users are therefore advised to ensure their browsers are updated as a matter of urgency."

Google confirms an emergency Chrome update as attackers strike

03/26/2022

For anyone using Canva to create short videos, I just found a new feature I'm pretty excited about. Audio Effects! 🥳