06/07/2026
When I started studying great ads, I made one embarrassing discovery: I had no system for saving them.
Like you, I take a screenshot of an ad...and forget them.
(What good is a swipe file if it's in a cave...under a lake...a lake filled with alligators?)
You've got hundreds of 'em in there.
You can't find a single one when you need it.
And they're all named "screenshot 2014-03-10 16.18.50," etc. (That's an actual name I just looked up!)
That was yesterday.
Today, I built me a system. Yes, Siree Bot...ahhh, Bob.
Here's how it works:
Step 1: I see a great ad...screenshot it...send it to my AI assistant (Hermes) on Telegram.
That's it. One tap. Done.
Step 2 (which I do not do): Hermes looks at the image like a detective.
It figures out who ran the ad, what platform it's on, what the hook is, what the offer is, and why it works.
Step 3 (which I also do not do): It renames the file automatically.
Gone is IMG_4821.jpg.
Hello, "John Smith-fear-of-missing-out-hook.jpg."
Step 4 (which I also also do not do): It creates a matching note with the full breakdown.
Hook. Offer. Call to action. Why it works. Three things worth stealing.
BUT WAIT! THERE'S MORE!
It's one thing to save the file where you can find it...and another to name it correctly...and another to analyze it...But it's NEXT FRIGGIN' LEVEL to have this data applied to my system's working memory to make it mo' better and betterer forever.
These images are saved to my Obsidian vault...Organized by platform....Searchable forever.
If I forget to do this right away, every morning at 2 AM, the system processes anything new I dropped in during the day.
I used to be a squirrel collecting nuts with no idea where I buried them.
Now I'm a squirrel with a GPS, a spreadsheet, and an organized hole in the ground.
If a great ad shows up in my feed today, I can find it, study it, and steal from it intelligently six months from now.
That's not a swipe file.
That's a competitive advantage.
The tools that made this: → Hermes AI (the agent that does the work) → Obsidian (the vault where it lives) → Telegram (the one-tap drop point) → Google Drive (syncs everything to my phone and Mac)
Total cost: $20/mo Hermes, $24/mo Google Workspace, Telegram $0, Obsidian $0, the time it took to set it up once.
Motion beats meditation.
Market like you mean it.
Now go sell something.
~Wes
P.S. If you want to know how to set this up for your own swipe file, drop a comment below or DM me. Hint hint.
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