06/25/2026
If you told me two years ago that I’d be willingly running long distances for fun, I would have laughed you right out of the room.
But here we are. I officially started running in August of 2025. I've completed 4 - 5k races and even placed 3rd in one 🥉. Naturally, I decided my next logical step was to sign up for the Trinity Health Seaway Run 10k. 🏃♀️💨
You might be wondering what my lungs screaming for mercy has to do with Drift Mitten Marketing. Honestly? Everything. The pure, unadulterated stubbornness (let’s call it determination and work ethic) it takes to not quit a run is the exact same energy I bring to growing local businesses.
Plus, when you're miles deep into a run and your brain is desperate for a distraction from your calves burning, you think of the randomest things. My brain usually defaults to marketing. 🧠💡
So, here is today’s "gasping-for-air" marketing tip for all my fitness and wellness business owners out there: Sponsor a runner.
It is simple. It is incredibly cheap. It gets your branding moving (literally) in front of massive crowds, on city sidewalks and rural streets that might never see your brand otherwise. Double wammy.....it perfectly matches your wellness initiatives.
Case in point: You’ll find me at the Seaway Run repping Morea Chiropractic Wellness Center — I work for Dr. Mike and his amazing office staff, and I'm positive that without being on a care plan, I would not be able to make it 6.2 miles without pain!
I am definitely going to need an adjustment after crossing that finish line.
OH annnnnd I’ll also be handing out $10 New Patient Exams! ✨
Find me and I'll make sure you get the exclusive Special.