03/22/2026
If you’re a small business with a limited budget, here’s a simple rule: Don’t try to be everywhere. Be effective somewhere.
Pick ONE channel:
• Google (high intent)
• LinkedIn (B2B)
• Meta (awareness + retargeting)
Then:
→ Test 2–3 campaigns
→ Measure what actually converts
→ Double down on what works
Spreading thin kills results. Focus builds them.