06/12/2026
For years, marketers have been saying: "The Instagram grid doesn't matter anymore."
Instagram disagrees.
The platform just rolled out Reorder Grid, allowing users to rearrange posts on their profile however they want.
Translation?
Your profile is no longer just a collection of whatever you posted last.
It's a curated first impression.
Here's where it gets interesting...
People may discover you through Reels.
They may find you through shares.
They may stumble upon you in Explore.
But many still click your profile before they follow, buy, call, or trust.
The brands that win won't use this feature to create giant puzzle-piece grids from 2018.
They'll use it to:
✔ Showcase their best work
✔ Lead with their strongest content
✔ Highlight their top products and services
✔ Create a profile that feels intentional
Your grid doesn't need to be perfect, but it should tell a story.
And now Instagram is giving brands the ability to edit that story after it's been published.
Smart move.
Are you excited about Reorder Grid?
Need a better grid, let us help you do your social.
www.getunbridled.com