02/24/2026
Reposted from LinkedIn:
Some time ago, someone approached my husband about positions at a new startup. Randomly, weeks later, he mentioned, "You know you could do this if you wanted to." I laughed it off. The startup was in an industry I had no real experience with, and the job titles? Nothing I'd ever held or seen before.
He ignored my stubborn streak and started reading the descriptions out loud. Then something hit me. Every single requirement? I already do them at Knowtimnt. They weren't simply looking for a web designer. Or a strategist. Or even a project manager.
They were looking for someone who does ALL of it - and knows how to use those talents (and more) together to deliver work at the highest level. They weren't looking for Masters of One. They wanted Masters of Many.
They needed: Someone who analyzes the environment while keeping an eye on the future. Someone who uses technology AND heart. Someone who's not a robot and doesn't believe in "this is how it's always been done." They wanted a rule breaker and a process maker.
That's when it hit me. Have I been downplaying what I do and who I am? Here's what I actually do:
I design strategic websites AND research competitive environments.
I create brand strategies AND build the systems that make them work.
I manage projects AND help clients get out of their own way.
I make sure clients don't look like everyone else AND don't operate like everyone else.
I even coach some through the mental blocks and self-sabotage that keep them stuck.
I've been calling myself a "web designer and strategist" when I'm actually someone who brings multiple God-given gifts to help businesses become genuinely different. Not just visually. Operationally. Strategically. Completely.
And then I started wondering: How many others are doing this, too? Hiding behind "the one thing" instead of owning ALL the gifts they bring? We've been told "niche down" and "focus on one thing" for so long that we've started hiding parts of ourselves that make us exceptional.
But what if the market doesn't need another specialist? What if they need someone who can see the whole picture, connect the dots others miss, and operate at multiple levels simultaneously? It took reading another company's job description to realize:
We can be Jacks of many trades. And we can Master all of them!
The ability to think strategically while executing tactically isn't a weakness. It's rare.
The ability to build systems while understanding human behavior isn't unfocused. It's powerful.
The ability to break rules while creating better processes isn't chaotic. It's transformation.
So here's my question: What are you downplaying about yourself or your company? I guarantee you're doing more than you claim, and clients are looking for exactly that.
I'm done downplaying what we do. If you want help operating differently, not just looking different, reach out. If you just needed permission to own all of it, you now have it.
https://knowtizmnt.com/work-with-us