08/10/2026
Keywords aren’t enough anymore.
In our latest blog, we break down why AI search looks beyond your website at reviews, backlinks, directories, press mentions, social profiles, credentials, and more.
These signals help search engines and AI platforms understand your brand’s authority and determine when your business is relevant enough to recommend.
Read the full blog to learn why brand authority is becoming increasingly important in AI search: https://hortongroup.com/blog/why-ai-search-rewards-brand-authority/