TNT Artist Development

TNT Artist Development Artist Development and Integrated Marketing

We are a comprehensive management and marketing company focused on outside-the-box marketing and promotions that are both efficient and effective. It all starts with establishing realistic goals: determining strengths and weaknesses, focusing on strengths, minimizing the weaknesses, developing, enhancing and growing the brand, developing and plan and then implementing it. Responsibilities in Artis

t and Product Development
- To elevate the profile, image and brand through promotional opportunities, online marketing and social media.
- To build a following on social media with compelling content.
- To develop strategic marketing plans with the team.
- To ensure a consistent image is projected through the life of a project.
- To secure sponsorships and endorsements.
- To conduct media training.
- To cultivate the artist's creative side (writing seminars and appointments, music lessons, performance critiques)

Responsibilities in Integrated Marketing
- To create compelling content for websites, blogs and social media outlets (Facebook, Twitter, Instagram, Snapchat, Periscope, etc.) that elevates the artist's profile or promotes the company's brand.
- To create digital resources for radio, syndicated radio and media outlets (newsletters, flash reports, specials)
- To monitor online outlets for marketing opportunities and greater exploitation, as well as to ensure that information is accurate and current.
- To always, always, ALWAYS discover new opportunities for exposure.

These two are about to go on the air with Ty, Kelly & Chuck and I'm feeling like a proud mama... Terra Bella
05/04/2017

These two are about to go on the air with Ty, Kelly & Chuck and I'm feeling like a proud mama... Terra Bella

It takes a lot of hard work, a lot of patience, a lot of working for free, a lot of smiling when you feel like crying......
02/16/2017

It takes a lot of hard work, a lot of patience, a lot of working for free, a lot of smiling when you feel like crying...and I did I mention patience...to have a career in this business.

It also takes people believing. Thank you Nash Country Daily for believing!

Ladies & gentlemen, the premiere of Terra Bella's music video: "You've Got That Somethin'"

Terra Bella Members: Joe Costa and Martina Costa Hometowns: Visalia, Calif. (Joe), Wonder Valley, Calif. (Martina) Lives: Nashville EP: Road to Forever Single: “You’ve Got That Somethin'" Twitter: Instagram: You might not think of California as a country m

02/15/2017

I have challenged all of the artists I work with to come up with original and authentic ways to grow their social media following and promote their brand. I offer them suggestions, but I prefer they develop their own ideas so it feels genuine and it reflects them.

And here they go...blowing me away... Terra Bella

Hope everyone had a magical Valentine's Day!

Kimberly Kelly and I did the rock & roll road trip to Atlanta yesterday to see one of my former Arista artists, Radney F...
01/30/2017

Kimberly Kelly and I did the rock & roll road trip to Atlanta yesterday to see one of my former Arista artists, Radney Foster, in "Troubadour" at the beautiful Alliance Theater. He. Was. Amazing. Proof that this incredible singer-songwriter has talent far beyond the recording studio.

Congratulations Terra Bella on your debut on Billboard's Indicator chart! Obviously, I'm proud, but I can't take much cr...
01/03/2017

Congratulations Terra Bella on your debut on Billboard's Indicator chart! Obviously, I'm proud, but I can't take much credit. These two young people have worked their tails off and so has GrassRoots Promotion! I can say with all conviction, it couldn't have happened to two more deserving, hard-working and insanely talented people!

GREAT NEWS!! We just found out we charted at #60 on the Billboard Indicator Chart! What a great way to start the New Year!!
THANK YOU COUNTRY MUSIC RADIO!!!!

Couldn't be more proud of my nuggets, Terra Bella! Every time they perform live, whether full band or just Joe's sweet g...
12/10/2016

Couldn't be more proud of my nuggets, Terra Bella! Every time they perform live, whether full band or just Joe's sweet guitar, they win. They stopped by Music Row magazine earlier this week and sang a few tunes for the staff who couldn't have been more welcoming and enthusiastic. We couldn't have been more excited!

Thanks to Music Row for always advocating the new guy, the babies, the writers and the muscle behind the scene. And special thanks to Jessica for the awesome write-up!

Their single, "You've Got That Somethin'" continues to climb the Music Row chart and, dang, 2017 is looking really bright!

Seven years ago, Martina Otterbeck was a competitive karaoke singer in California’s San Joaquin Valley when […]

I wish I could stake claim to this accomplishment, but Alyssa Micaela and the great folks she surrounds herself with lan...
11/08/2016

I wish I could stake claim to this accomplishment, but Alyssa Micaela and the great folks she surrounds herself with landed this piece in ACM's Tempo magazine.

She also just wrapped a run of dates in the midwest opening for Aaron Watson and this weekend, she'll open for Willie Nelson at my favorite country club... Billy Bob's Texas!

Then on December 2, this little sassy pants will play The Ultimate College Tailgate Tour in Atlanta for her great sponsors Bud Light.

I can't take credit for ANY of it, but I can sure holler real loud about it and say I'm dang proud to be the newest member of her team.

In a week filled with the crazy fun that always accompanies the CMA Awards, my little company and its stellar roster cel...
11/08/2016

In a week filled with the crazy fun that always accompanies the CMA Awards, my little company and its stellar roster celebrated another milestone that still has me grinning.

My hot little husband/wife duo, Terra Bella, has debuted on the MusicRow magazine chart with their first single, "You've Got That Somethin'."

I've been down this road before with so many artists on all of the radio charts. It is exhausting, grueling and can be bitterly disappointing...or breathtakingly gratifying.

Props to GrassRoots Promotion for their great work, and to beautiful Martina Otterbeck Costa & handsome Joseph Costa for their grace under pressure.

GET READY! There's a new music video coming!

Tomorrow and for several days, weeks that follow, we'll all be talking about the election of a new president. Some will ...
11/08/2016

Tomorrow and for several days, weeks that follow, we'll all be talking about the election of a new president. Some will be mourning, some will be gloating.

But right now, I'm gloating. The little business that could has reached a series of milestones.

The first took place on October 28 when my flagship artist, Kimberly Kelly released a brand new song, "Put Some Lipstick On It," on iTunes. An independent artist working with a new manager who also acts as a one-person record label...the sense of accomplishment is vast.

I am beyond proud of this step, the first of many, in her career.

KimberlyKellyMusic.com

11/01/2016

Easing into the CMA Awards week. Yesterday was just a toe, today, we're wadng, tomorrow...we're going in!

10/28/2016
I love working with artists who are still about just making great music. On the road in Kansas City with Alyssa Micaela ...
10/14/2016

I love working with artists who are still about just making great music.

On the road in Kansas City with Alyssa Micaela opening a few shows for Aaron Watson. I get genuinely emotional when she kicks into her show, it's such pure goodness.

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