09/09/2026
This project was genuinely fun to work on, and the result shows it.
WTF Pizza is a wood-fired pizza food truck serving St. Pete and the Tampa Bay area. They’re always moving, always at a new location, and the food is made fresh every single time. The brand has so much personality already. What was missing was a website that could hold all of that and actually do something useful with it.
The goal was straightforward: build a full website that shows off what they do. Something that immediately communicates who they are, shows off the menu, tells customers where to find them, and makes it easy for event organizers to reach out and book.
Every design decision tied back to the brand. Black base with fire tones, big bold type, food photography that does the selling, a layout that moves fast because the customer searching for a food truck is not sitting around waiting for a slow, over-designed page to load.
The finished website fits them perfectly. It’s warm, a little bold, and built to convert browsers into customers.
If your business has a great personality but your website isn’t showing it, drop the name and what you do in the comments or send me a DM and let’s change that.