By 2020, affiliate marketing is on pace to become a 6.8 billion dollar industry in the U.S. Perhaps you already know all there is to know about affiliate marketing. Maybe you’re just dipping your toes in the water and have a lot of learning to do. What is Affiliate Marketing? With affiliate marketing, companies known as advertisers rely on marketing partners to promote their products to their foll
owers in exchange for a commission on each website visitor, sale, or lead, that the partner drives. Affiliates (also known as publishers) can be social media influencers, bloggers, or other brands whose audience is similar to the company’s target customer. This gives the brand access to an audience of customers they might not already have. Three key players make this work: the advertiser, the publisher, and the customer. When a customer purchases a product through the publisher’s affiliate link, the publisher earns a commission for that sale. It increases sales for the brand and acts as a source of revenue for the publisher, making it a winning strategy for all parties. Customers are made aware of products they may not have otherwise purchased. Publishers earn revenue by promoting or influencing the sale of those products by organically including it in relevant content. And the company that sells the product does more business.
