Mary Bourg

09/23/2022

If you have over 20 years of marketing experience, Facebook ads should be easy, right? 💃

WRONG

This was the exact situation that my new client was just in.

She is an INCREDIBLY successful entrepreneur with a proven program to help other entrepreneurs reduce stress and burnout. 🙌

She had no problem converting clients through organic outreach. However, Facebook advertising was a whole different ballgame.

She had been running ads for 3 weeks with 0 opt-ins to her free workshop. She was desperate.

When I got into her ad account, there were 4 BIG problems that I noticed immediately.

She could’ve spent several thousand dollars in ads, and I would still be shocked if she got any opt-ins.

I am not writing this to put anyone down. I am not trying to minimize anyone’s experience or value.

What I am saying is that advertising on Facebook is an incredibly niched skill.

You can’t just throw some text and pictures together, start pumping up your budget, and then expect to get real results.🤯

There is a formula.

There is a process.

There is an art and a science to it.

If this area of your business is a struggle, let’s chat. Maybe we can help. 😉

09/12/2022

You can’t skip this step in your ad campaigns!

More testing = more data = better decision making = ads that scale = more moola! 💰

09/11/2022

Happy Sunday! 😍

09/09/2022

Marketing tip of the day ... don’t confuse your audience! 😜

08/31/2022

That Ads Manager who will work for 50% less than the competition? 😬

Will do SQUAT for your business success.

So run away. Fast. 💨

There. I said it.

I had someone ask me why I don't negotiate my prices with potential clients who are talking to other agencies.

Because - by design - I know deeply that this does a disservice to the client and myself. 💯

If I undercut my prices to get a client, I have to take on more clients to make up the difference to my income.

If I am forced to take on more clients, my current clients suffer because inevitably we can't maintain our superior level of results, customer service and attention that we absolutely pride ourselves on. 😲

So for me? No thanks. No way.

Leave it to the competitors.

There is no WAY you'll get the support you need for a thriving business with a discount ad strategy. 👌🏻

You'll fall down the labyrinth of being just another number and you'll be filled with regret.

Remember that old adage "You get what you pay for".....it has stood the test of time because it is true!

Full transparency: entrepreneurship can be tough. 😩

And no amount of cheaper services pieced together can give you the comprehensive advertising campaign your business needs.

Ad campaigns can be complex and there are many variables.

And true guidance is what makes the difference between "dumpster fire failure" and success. 🎯

Heart to heart...it will get you there SO much faster than any discount ad strategy that promises the world for less.

What I offer is full service advertising with an agency that has a ton of experience in the industry.

With proven strategies and excellent boutique agency customer service.

Because you get what you pay for.

So, you ready? 😎

Come visit us at marybourg.com today!

08/26/2022

Thought this meme was super fun! 🤣

But in all seriousness - it's exhausting as a business owner to always be worrying about finding leads and getting your next sale. 🤯

We build our clients a well-oiled machine that brings in business on autopilot.

We're so confident in what we do and the strategies we use, we even offer performance-based ads.

Book a call to see if you qualify - and if you don't, you'll still walk away with a clear marketing strategy for your business. 🙌🙌

Link in the comments 👇👇

07/22/2022

Says prospective client: "I'll invest in ads when I KNOW there will be an ROI."

To be blunt? Few things frustrate me as much as hearing this.

And I hear it far more often than I wish to admit.

Most people are not afraid to invest if they KNOW THEY WILL GET A RETURN.

Sounds game, right? Like, you're being a smart entrepreneur?
Wrong.

That's like saying, "I'd be happy to get married if I could be guaranteed divorce, sickness or death won't happen."

I won't insult your intelligence by saying there are no guarantees in life, but it always strikes me how many people think this is a valid approach and mindset to advertising....

"I'll invest so long as I know there will be an ROI."

That's like saying, "I'll buy a lotto ticket if I know it's a winner."

And I get that it's not entirely their fault.

Many well-meaning entrepreneurs have been led to believe that in order to invest in advertising, we've got to know there's going to be a clear ROI (return on investment).

We see SO MANY people flaunting how they make $10 for every $1 they invest in ads, so it's no surprise we have these totally unrealistic expectations about what's "normal" online.

So can I tell you a secret from someone who's spent a LOT with Facebook™ ads behind the curtains of many businesses (who have made hundreds of thousands of $$$).

A guaranteed ROI doesn't exist.

This is never possible.

The people who reap the reward are those brave enough to take the risk.

Do we want it to be a calculated risk? Most definitely!!

Do we want to make sure we have the best people on our teams? No brainer!!

But can any product or service be "guaranteed" to succeed?

Sadly no.

While I can commend you for being business savvy, even the most seasoned of entrepreneurs know that testing a new offer takes time, effort, investment, and time to make tweaks.

And even if you've got a great idea, it can take a few months or more to crack the funnel and made the needed modifications to optimize (and this is always evolving).

If there were such thing as a "guarantee", then the business world be so much simpler and far more people would be in business.

The person who gets the biggest reward is the one brave enough to take the risk.

I can promise you the people with the MOST successful online products did extensive advertising testing, tweaking to their offers, putting in blood, sweat and tears, having faith it would work out and the courage to persist and fund their dreams maybe when it didn't even seem possible.

Above all, they have the mindset that advertising is an investment and even if it doesn't have the results you dreamed of, it's gonna give you a ton of data about what you could be doing better.

07/22/2022

Here’s what irks me in the online business space:
How many people are flaunting a misleading “build-a-business-from-the-beach” solution which is simply too easy to be true.

They also hint that it can be done without moola! In 3.5 minutes a day (seriously!! I recently saw this exact CLAIM in an ad) or with a small audience and no list. (Even do it while you’re on vacation they say!).

So I tease…but it’s really not a far exaggeration of MANY advertisements for the courses I see online.

But don’t buy it for ONE second.

When you’re an entrepreneur it’s HARD.

It takes time (lots of time).

It takes hustle (more than you ever realized you even had).

More tenacity and persistence than seems humanly possible.

You’re gonna get to bed late many days, rise ridiculously early others, and have a business meeting to put out a fire while on vacation, despite your best attempts otherwise.

The laptop lifestyle being sold online is nothing more than a tempting deception being sold to line other people’s pockets (plus I never got that whole “work from the beach” anyway…there’s no reliable WiFi at the beach…is there?!).

I digress.

So let’s face it, friends:

There are no easy solutions.

You need:
✅ Money.
✅ Dedication.
✅ Time.
✅ Energy.
✅ Focus.
✅ Vision.
✅ Enthusiasm.
✅ And an incredible imagination for what COULD BE:
More freedom, more independence, more creativity, more helping, more fulfillment and on and on and on…

Because IT IS possible.

But I can promise you it’ll be harder than you ever imagined.
But I believe in you. You can do it.

Because when you’re ready, there really are good people willing to help get to your dream life as quickly as possible (and will NOT sell you an elaborate fabrication for a quick buck).

07/19/2022

The main problem with “ads” these days?
Take, take, take…

They just want an opt-in of some sort AND there’s rarely follow-up (or if there IS follow-up they’re spamming you to death with things you don’t care about).

Then you get retargeting with another ad of “look at my shiny stuff!” (that you don’t really care about).

We all know what it feels like to be on the receiving end of that:

Yuck.

But if you’ve watched any number of trainings for marketing, it can be confusing because that’s the GOLDEN rule, right?!

✅ Give the lead magnet/freebie!
✅ Get the email!
Make 💰💰💰

This WORKS they say! (Maybe in 2016? When ads were cheap and you could advertise anything and make a win?).

But here’s what REALLY wrong with the whole Facebook™ ads marketing approach taught in 99% of courses…

It’s all about take, take, take.

The vast majority of email marketing campaigns TAKE from their potential customers and don’t give back (they SAY they're giving with a generous lead magnet, but c'mon. We know the purpose).

The REAL problem with ads campaigns these days is they all WANT something (AKA “look at my stuff!”).

(This is aside from the obvious problem of the fantastical story-telling of how this person made x number of $$$ in x number of days while walking on a beach—you KNOW why those don’t work).

Newsflash:

Nobody cares about your stuff.

Nobody is even that impressed with your lead magnet (unless it REALLY speaks to them).

What MATTERS is:
The relationship you build with people.
How OFTEN you show up for them.
How much you CARE about responding to them and interacting with them (and if you’re too busy, hire a VA to help you do that!).

The problem with ad campaigns is they’re not designed with the customer journey in mind.

They are aggressive and try to push you through a funnel you may not care about.
They’re not designed to BUILD relationships.
They’re designed to make a quick sale.

The good news?

The Facebook™ advertising platform makes it REALLY easy to run “Ads that don’t FEEL like ads” (my favorite saying!).

To run ads that provide VALUE and build relationships without asking for anything in return until your customer comes to you (and then it’s THEIR idea).

If there’s ONE shift you’ll make this year, make it a more human ad campaigns (AKA relationship-building campaigns).

Make a lot of videos. Write a lot of posts. Let people into your life. (Then make those retargeting "ads").

Trust that THIS will be far more effective at helping with sales than anything else.

(Ads that don’t feel like ads).

07/14/2022