09/24/2013
'People don't buy what you are selling, they buy why you are selling it.' http://tech.co/simon-sinek-marketing-2013-09
There’s a reason that 250,000 people descended on Washington, DC, on an August day in 1963 to hear Martin Luther King speak. And it has a lot to do with the fact that King said, “I have a dream” – not “I have a plan.” In “How great leaders inspire action,” a talk from TEDxPugetSound,...