InsightsLab

02/01/2022

When was the last time you did an SEO audit?

It's essential to do regular checks on your SEO, including your keywords, backlinks, and metadata.

When conducting a keyword audit, investigate the relevance, density, and amount of traffic each of your keywords attract. Also, look out for keyword cannibalism where the density of keywords is too high.

When auditing your backlinks, you need to distinguish the good from the bad backlinks and then develop a strategy to improve or deal with them.

Ensure that there are meta titles and meta descriptions for each page of your website – and that there aren't any duplicates!

01/28/2022

"Data is meaningless unless it helps make decisions that have measurable impact." – McKinsey

You can have all the data and insights in the world, but it doesn't matter if you're not using them to drive growth in your business.

A Resilient Growth Marketing strategy takes you through the entire process of driving growth: from data to insights to ex*****on.

Executing a solid Resilient Growth Marketing strategy includes the below 8 crucial steps:

1. Identify your business mission and objectives.
2. Understand what data is needed to meet your goals.
3. Collect data using the correctly set-up tools.
4. Analyze your data by giving it context.
5. Turn your data into actionable insights.
6. Execute the insights.
7. Create a feedback loop to check if your changes worked.
8. Do it all again.

01/26/2022

Not sure where to start with website audit?

Auditing your website involves analyzing all the different areas of your website, including a few technical aspects.

Here's how to audit the technical aspects of your website:

1. Examine indexing problems: Problems with indexing occur when search engines face technical issues, thereby failing to crawl through some web pages. To avoid this, you should scrutinize your robots.txt, sitemap, and HTML code.
2. Confirm the security of your website: Ensure that your website has a valid secure socket layer, otherwise called an SSL certificate.
3. Look for broken links and images and update them.

01/19/2022

What's the best way to sustainably grow your business and future-proof your business growth?

By implementing a Resilient Growth Marketing framework…right now.

Resilient Growth Marketing is growth marketing that aligns with your business mission and goals.

It starts by making sure that you're collecting the right data in the right way and then translating that data into actionable insights.

We've created an in-depth guide to help you plan, build, and execute a Resilient Growth Marketing strategy. Download it now and start scaling your business by turning your data into actionable insights.

Get it here:

Resilient Growth Marketing is growth marketing that aligns with your business mission and goals. Download the growth marketing guide here.

01/17/2022

Ever wish you had a business growth expert in your back pocket?

Well, now you do! Meet Insights Pod – an external group of growth, marketing, and data experts available to support your business when you need it most.

We're here to answer the questions that you've been dying to ask about your business growth strategy. From 'when is the right time to scale' to 'what is the best social media platform for my business' – we've got the answers, insights and experience you need.

Learn more about how we can assist in your business growth and join the Insights Pod here: https://insightslab.ai/insights-pod/

01/14/2022

Don't dwell on past mistakes.

When doing your yearly review, you may come across a few mistakes made, but remember not to let them drag you down.

The best thing to do is to review them professionally and learn lessons from them.

There's always a lesson to be learnt and something that can encourage you to do things better next time.

Mistakes are often the fuel for growth.

Set your business up for success:

Here are seven ways to prepare for a year of success with an amazing growth strategy.

01/13/2022

A good website audit involves more than just the technical aspects of your website. For example, think about the content on your website.

Here's what to check while doing a content audit on your website:

- Relevance and quality: Ensure that information on each page aligns with the purpose of that page. Also, ensure that all content is plagiarism-free, is original, and is specific to your niche.
- Readability: Ensure that your content includes relevant headings, subheadings, and bullet points where appropriate.
- Use of simple language: Write crisp and clear copy with short sentences and paragraphs. Avoid using complicated vocabularies and maintain simple sentence structure.

01/05/2022

Before kickstarting the year, it's a good idea to spend some time preparing for what's to come.
Is your business prepared for 2022?

In part one of our two-part blog series, we looked at how to identify what's working and what's not in your business.

Now time for the second part: Preparing your business for accelerated growth in 2022. Check out our latest blog post for pointers on setting up your business for success.

Find it here:

Here are seven ways to prepare for a year of success with an amazing growth strategy.

01/04/2022

Have you done an audit on your website's user experience?

Essential aspects to check on your UX include the design, the responsiveness of your website, and load time.

The design of your website determines your visitors' reaction, while the information architecture is a significant factor in the time users spend on the site.

When testing the responsiveness of your website, make sure to test its mobile-friendliness and ability to adapt to different screens.

Load time, meanwhile, impacts not only your user experience but also your ranking on Google.

12/29/2021

Are you ready to take your business to the next level in 2022? Now is the perfect time to make your growth plans, set goals, and lay down the foundation for success.

And from the whole Insights Lab team, we'd like to wish you more amazing opportunities, clarity, and courage to make things happen! Here's to your growth! Cheers! 🥂

12/20/2021

Happy holidays everyone! It's been a great year and now is a wonderful opportunity to look back and see how far you've come. Yes, even the smallest progress is progress and you should celebrate it. Oh, and we hope you get everything on your list and more 😉

From our team at Insights Lab, we are wishing you a wonderful holiday time and can't wait to see you next year with more growth goodness and insights. Your success is what we exist for! Wishing you the best! 🎉

12/17/2021

What does business success look like to you?

Yes, it's a loaded question, but it's also a very important one. Knowing what business success looks like to you helps you determine whether or not you see the past year as successful or not. And it helps you figure out what your growth plan looks like for the upcoming year.

Remember, success isn't always about money. As an entrepreneur, success can mean a multitude of things, from sell-out months to establishing a healthy work-life balance.

Behind every successful business is a great business growth strategy.