08/21/2019
Repeat customers are the lifeblood of any successful business. This is what every brand needs to be tracking and optimizing on a quarterly basis: https://www.linkedin.com/pulse/time-second-purchase-one-metric-unlocks-your-profit-thierry-augustin/
Let’s face it: acquisition is expensive. In addition to what it costs to get in front of the right eyes, most brands are digging deeper into their margin by offering things like an introductory discount (some even exceeding 25%) just to get that first purchase.
