07/19/2021
How to stimulate clients to leave reviews if you have a seasonal business?
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⚡️ Ask satisfied clients to write reviews. Send them an email and ask them to share their experience. Attach the link to the desired website: Tripadvisor, Booing, etc. It’s better to limit yourself to a couple of websites. The DoubleTree hotel chain has a special account for this.
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Important: send such emails to no more than 10 clients per month. Otherwise, you will have to explain the reason for sudden client activity in the off-season.
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⚡️ Make special offers for loyal clients. They can get preliminary access to the next season’s offers or a personal discount for an early booking.
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⚡️ Reach out to the authors of neutral and negative reviews. Tell them about rectified errors and improvements. If someone complained about the defective air conditioner - share with them that now you have a new one. Moreover, the client can get a personal promo code for their opinion.
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⚡️ Create reposts in your social media accounts. This way, you remind people of vivid memories, and potential clients will see the positive experiences of other holidaymakers. For example, British Columbia has an Instagram account (https://www.instagram.com/hellobc/) that uses the content of their travelers’ accounts.
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⚡️ Use reviews and ratings in your ads. Hotels adore placing Tripadvisor and Booking awards to be clearly visible, but it wouldn’t be a bad thing to use them in context advertising too. One of the hotels in Montenegro is promoted this way: “Booking users consider us the best family hotel in the city.”