Seller Candy

09/09/2026

Amazon sales aren't driven by traffic alone.

Visibility, conversion, operations, and the decisions brands make as Amazon evolves all play a role in keeping sales moving.

On September 17, Seller Candy's founder, John Cavendish, is joining ZonGuru CEO Jonathan Tilley and two other Amazon industry experts for the next Behind the Amazon Curtain webinar:
The Signals, Systems & Decisions That Drive Amazon Sales Right Now

John will be sharing insights on beating Suspensions, Negative Reviews, and Flat File Errors.

Across four focused sessions, the panel will break down the signals that influence Amazon performance, the systems that support growth, the operational issues that can hold sales back, and the changes brands should be preparing for.

Jonathan Tilley will also share his predictions one week before Amazon Accelerate and walk through a live audit brands can use to prepare.

If you're looking at where to focus your Amazon strategy right now, this is a conversation worth joining.

📅 Thursday, September 17 | 9:00 AM PDT / 12:00 PM EDT
👉 Register here:

Join ZonGuru CEO Jon Tilley for the next edition of the Behind the Amazon Curtain series, where he’ll be joined by Amazon industry experts John Cavendish of Seller Candy, Seth Hurd of Brand Expand, and Travis Zigler of Profitable Pineapple Ads. Together, they’ll unpack the signals, systems, and ...

09/08/2026

What if your Amazon returns aren't actually a total loss? 👀

In Part 1 of the Amazon Strategist Show, John Cavendish talks with JD Sass, Co-Founder & CEO of https://axiomreturnsolutions.com/, about what sellers can actually do with returned, removed, and unsellable inventory.

They dive into:
📦 What happens to FBA returns after they leave Amazon
💰 How sellers can recover value from returned products
🔄 When inventory can go back into FBA
🧾 How reimbursement claims can recover lost revenue
♻️ The difference between disposal, liquidation, removal, and resale
📊 How return data can help you make smarter inventory decisions

For Amazon sellers, writing off returned inventory may not always be the best option.

There could be more value to recover than you think.

🎙️ Tune in to Part 1 with JD Sass of Axiom Return Solutions.

https://youtu.be/jfwXw3NhWGU?si=bVMCfJFQkXY8p9i9

Your Amazon returns could be more than just a loss. They could be a...

08/25/2026

Thinking about taking your Amazon business beyond the US? 🌎

Expanding into Europe and adding new marketplaces can unlock serious growth, but it also brings new challenges around demand, inventory, logistics, compliance, and operations.

In Parts 1 & 2 of The Amazon Strategist Show, John Cavendish sits down with Drew Cooper, Head of Sales at expandly.com to break down what sellers need to know before expanding and how to build a multichannel operation that can scale.

🎙️Part 1: Expanding to Europe and the 4 things every Amazon seller needs to know.

🎙️ Part 2: How to expand across Walmart, eBay, Shopify, and other marketplaces without losing control of your operations.

If expanding beyond Amazon is on your roadmap, these two episodes are a great place to start.

👉 Part 1 & Part 2 are now up.
Watch both here:
Part 1 - https://youtu.be/6su8cbJVNKg
Part 2 - https://youtu.be/gH9ZNOd4fn4

Which marketplace would you add next? 👇

Selling on Amazon is only one piece of the e-commerce puzzle.In P...

08/04/2026

Still downloading spreadsheets to analyze your Amazon business?

What if you could simply ask Claude or ChatGPT instead?

🎙️ In this episode, Jakob Wolitzki from DataDoe shares how MCP connects AI to your live Seller Central data so you can analyze sales, profitability, inventory, and advertising with simple prompts.

If you're curious about the future of AI for Amazon sellers, don't miss this conversation.

🎧 Watch the full episode:

What if you could ask AI a question about your Amazon business and ...

08/04/2026

Thinking about selling your Amazon business one day?

Here's something many sellers don't realize: the metrics that help you win on Amazon aren't always the ones buyers care about most.

Our partners at Flippa.com break down what serious buyers actually look for, including clean financials, strong account health, documented systems, and growth opportunities that increase your business's value.

Whether you're planning to sell next year or years from now, this is a great read for building a more valuable business.

👉 Read the full article:

Discover what high-net-worth buyers look for when acquiring Amazon businesses. Learn the key factors that influence valuation, from clean financials and account health to operational maturity and growth potential.

07/22/2026

🤖 What if Claude could analyze your Amazon Seller Central account for you?

In this webinar replay, Jakob Wolitzki from DataDoe shows how to connect Claude to your live Amazon data using MCP, so you can get instant insights, automate reports, and spend less time digging through spreadsheets.

💡 Learn how to:
✅ Analyze sales & profitability with simple prompts
✅ Automate repetitive Seller Central tasks
✅ Use AI to make faster, smarter decisions

🎥 Watch the replay:

What if you could ask Claude questions about your Amazon business a...

07/14/2026

Every Amazon seller runs into Seller Central problems.

The difference is knowing how to solve them without wasting days going back and forth with Seller Support.

That's why we created our free guide:

📘 A Technical Problem Solver's Guide to Amazon Seller Central

Inside you'll learn:
✅ How Seller Support works
✅ Common issues (and how to fix them)
✅ Reimbursement tips
✅ Better ways to open and manage support cases
✅ Expert strategies we've developed over 5+ years helping Amazon sellers

If Seller Central has ever slowed your business down, this guide is for you.

📥 Get your free copy here: https://go.sellercandy.com/amz-guide

07/08/2026

📊 AI is only as powerful as the data it can access.

That's why we're excited to host Jakob Wolitzki, Co-Founder of DataDoe, for a live session on connecting Amazon Seller Central to Claude using MCP.

You'll see a live demo covering:
✅ Live Amazon data inside Claude
✅ True profit analysis with COGS
✅ Advertising performance insights
✅ Workflow automation across multiple marketplaces

If you're looking for practical ways to use AI in your Amazon business, this webinar is one you won't want to miss.

📅 July 8 | 11:00 AM EDT

👉 Register NOW: https://sellercandy.com/sc_deltologic2026

07/06/2026

🤖 What if Claude could answer questions about your Amazon business using your live Seller Central data?

No spreadsheets.
No manual reporting.
No digging through dashboards.

Join us for a FREE webinar with Jakob Wolitzki, Co-Founder of DataDoe, and Kelly Hamlin, President of Seller Candy, to see how Amazon sellers are using MCP to connect Claude directly to their Amazon accounts.

You'll learn how to:
✅ Connect Claude to live Amazon data
✅ Analyze sales, profits, and ad performance in seconds
✅ Automate repetitive reporting and operational tasks
✅ Ask plain-English questions and get instant business insights

📅 July 8
🕚 11:00 AM EDT

👉 Register now: https://sellercandy.com/sc_deltologic2026

Connect Claude to your Amazon account with MCP to analyze live data, uncover business insights, and automate Seller Central tasks using AI.

06/30/2026

🚨 Happening Today!

Amazon problems don't just slow your business down. They can also affect your long-term growth and even your business value.

Join John Cavendish, Founder of Seller Candy, and Jared Lauber, M&A Broker at Flippa, for a FREE live webinar where they'll share practical strategies for tackling the Amazon issues sellers face most.

📅 Today, June 30
🕚 11:00 AM CT

You'll learn:
✅ How to resolve suspensions, negative reviews, and flat file errors
✅ What buyers actually look for when evaluating an Amazon business
✅ Which operational issues can impact your valuation
✅ How to build a cleaner, stronger Amazon account

Whether you're planning an exit or simply want a healthier Amazon business, this session is packed with actionable advice you can use right away.

👉 Reserve your seat: https://flippa.com/events/your-amazon-problem-solver-beat-suspensions-negative-reviews-and-flat-file-error-before-they-kill-your-exit/

This webinar will cover the three most common Seller Central problems Amazon sellers face - suspensions, negative reviews, and flat file errors - with a step-by-step playbook for resolving each one. We'll also look at what these issues mean for your exit valuation and what buyers actually look for w...