07/18/2022
A. One of the hardest ideas for new agents to grasp is that most of the leads you talk to wonβt be ready to transact when you talk to them.
While βspeed to leadββthe mantra in the real estate industry that says you need to make contact with a new lead as soon as possibleβis important, itβs the agents who work their leads over the long run that win. Every. Single. Time.
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B. Many agents try to string together a bunch of apps to save a few bucks, but they almost always end up ditching this approach and just buying a CRM that does what they need it to. Juggling four or five apps that may or may not work well together is just not worth the hassle. It also probably wonβt save you any money.
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C. The logic here is pretty self-evident. Wealthy people move just as much (if not more) than lower-income people. Since the number of transactions one agent can feasibly close in a year is relatively fixed, selling $1,000,000 homes is going to get you a much higher gross commission income (GCI) than selling $100,000 homes.
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D. Build a brand, and carve out a place for that brand in your local community. While most new agents have heard variations of this advice before, most donβt start building their brands until itβs too late. Building a personal brand that generates business while you sleep can take years, so the earlier in your career you start, the better off youβll be. #