First Insights

First Insights Since 2004 First Insights has been providing a diverse set of market research services.

We specialize in UX research, focus groups, surveys & ethnographic research. Since 2004 First Insights has been providing a diverse set of research services designed to help companies meet their marketing, customer experience and communications objectives more effectively. Our team specializes in UX research, focus groups, ethnographic research and heuristic evaluations.

02/07/2024
We're running focus groups next week and looking for men or women 18-35 who may be considering a career in law enforceme...
02/21/2022

We're running focus groups next week and looking for men or women 18-35 who may be considering a career in law enforcement. Touch base asap if you know someone who fits. $175 incentive - 90 minute online group.

Looking for a Respiratory Therapist for one of our research projects. Its a one time 60 minute interview - $200 incentiv...
06/24/2021

Looking for a Respiratory Therapist for one of our research projects. Its a one time 60 minute interview - $200 incentive and the participant will be reviewing a website. Get in touch ASAP if you know someone who might be interested! Thanks!!!

Join our founder and three great panelists on Oct 21 as we discuss how to advocate for UX in complex organizations.
10/09/2020

Join our founder and three great panelists on Oct 21 as we discuss how to advocate for UX in complex organizations.

Wed, Oct 21, 2020, 6:00 PM: Given that the term “normal” has been disrupted in almost every way over the past seven months, we wanted to focus our October event on how senior leaders are managing thei

Congrats to our colleagues at GE Healthcare for winning a prestigious Red Dot Award for Interface Design in the Brands a...
09/01/2020

Congrats to our colleagues at GE Healthcare for winning a prestigious Red Dot Award for Interface Design in the Brands and Communication Design category!

GE Healthcare’s Edison Design System won a Red Dot for Interface Design in the Brands and Communication Design category. The origins of the Red Dot Design Award dates back to 1955.

Kudos to Olivier Lengignon, Zishan A. Mohammad and the team at https://www.switchmail.com/ on the launch of the Swtich s...
07/14/2020

Kudos to Olivier Lengignon, Zishan A. Mohammad and the team at https://www.switchmail.com/ on the launch of the Swtich site! First Insights - Online & In-Person UX Research ran two days of 1-on-1 interviews on the prototype site to uncover feedback on its usability, functionality, eCommerce features, visual design and overall value proposition. The team followed up on user thoughts and our recommendations to finalize the site, which allows small businesses and individuals to send mail 100% online. No more trips to the post office with this innovative platform and they are giving first time users a $10 credit to try it out!

Switch is the first online mailing service that allows you to mail letters online. Upload your documents and addresses in seconds and we take care of the printing and mailing.

Looking to pivot into online qualitative research? Here's our latest article from Lon Taylor to help guide you to succes...
06/19/2020

Looking to pivot into online qualitative research? Here's our latest article from Lon Taylor to help guide you to success.

With ongoing uncertainty and many people required to work from home in recent months, we all know adapting to a “new normal” hasn’t been…

Happy to announce that Lon Taylor will be moderating the next IxDA Chicago webinar based Meetup event on Tuesday May 26 ...
05/15/2020

Happy to announce that Lon Taylor will be moderating the next IxDA Chicago webinar based Meetup event on Tuesday May 26 at 6:00pm CT! Head to https://lnkd.in/eqEn8F5 for all the details and we look forward to your participation.

Chicago colleagues - come out tomorrow night Sept 24th for the IxDA Chicago monthly event at Sprout Social -
09/23/2019

Chicago colleagues - come out tomorrow night Sept 24th for the IxDA Chicago monthly event at Sprout Social -

The Chicago area chapter of the global Interaction Design Association (IxDA) exists to bring together local area designers in all disciplines that overlap with interaction design, whether it be produc

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