08/10/2019
If you think back to pivotal moment in your life, for me one of the most pivotal was the day I bought a new computer that had Windows 3.1 on it.
Before that, I had done some stuff in Basic, CPM, dBase IV
But, having a proper colour screen and a mouse to move things around in "windows" was just magical.
That was April 1992, which sounds like a long time ago, but it's 27 years ago.
All of us can thank Microsoft (and Bill Gates and team) for having the vision to create that.
So, it bothers me a lot when people are so critical of the Microsoft Advertising solutions, whether it is them on their own, via Bing or in partnership with Yahoo.
Agency folks mock them.
I have always loved the results we get from Microsoft Advertising.
They always want me to do a case study. I always say no, because I want to keep the success to ourselves.
They have made strategic purchases and forged great partnerships.
If you use Firefox, Bing-powered search results are what you see
If you use Skype, Bing-powered search results are what you see
PS4, Bing-powered search results are what you see
Windows 10, Bing-powered search results are what you see
Verizon Media (AOL, Huffington Post etc.) Bing-powered search results are what you see
LinkedIn, Bing-powered search results are what you see
Let me repeat that last one, LinkedIn, Bing-powered search results are what you see
For B2B advertisers once they fully deploy the might of Microsoft Advertising (Bing Ads) to the LinkedIn platform, oh boy.
In the US they had 33.8% market share at the end of 2018
I wouldn't be mocking someone who had a third of a market, particularly one as big as search.
What's your take on Microsoft Advertising?
Love them or loathe them?
