06/22/2022
A contest is a subtle way to promote your product without advertising it.
Running contests on social media platforms will drive the audience’s attention toward your product.
To maximize benefits from the contest, keep it fun and simple, and offer giveaways to all participants.
Ultimately, this will create loyalty toward your product in customers; thus, it will help you generate leads in the long term.
For the example in the photo:
Dove started a “Real beauty should be shared” contest on Facebook. It was a fill-in-the-blank contest wherein users had to tell why their friends represent natural beauty by filling in their friends’ names and things that make them a natural beauty.
As a prize for this contest, they gave entrants the chance to become the face of Dove (to be printed on the Dove soap case).
This was a brilliant branding campaign where Dove got a genuine face for marketing and brought huge attention to its product.
Source: Dove website
Are you planning to run contests or giveaways? Hope this'll help you!
