The Freed Agency

12/18/2021

A key component to the successful implementation of your branding and marketing is the visual expression, it’s how your brand truly comes to life. Did you know we also offer creative direction and product and lifestyle photography.
Check out our latest shoot for

Posted • Unapologetically.

Designer: .jewelry.designer
Creative Director:
Photographer:
MUA:
Assistant:

12/09/2021

During the holiday season, 44% of US consumers give gifts purchased from brands they are loyal to.🎄🎅🏻

Why does this matter? Because if you’re focused on building a loyal brand following the entire year, you can capitalize on the benefits not only at the end of the year but also overtime.⏳

Here’s why -customers who are loyal will often become repeat purchasers and will want to try new products or services that you offer. 93% of consumers say that they’re willing to make repeat purchases with a brand that they are loyal to according to Hubspot.

In addition - the word of mouth marketing value that comes from a satisfied loyal is hugely beneficial. Why because over 80% customers would trust recommendations from friends and family over those that come directly from a company.

So here’s why cultivating brand trust and a community becomes so important . BECAUSE THESE RELATIONSHIPS WILL CARRY YOUR BUSINESS FURTHER THAN WHO YOU ARE COMPETITING WITH!

So how do you cultivate brand trust and create a sense of community. Through your marketing and content.

People want to feel like they’re special, and that they are seen and valued (hint they are).
They want to feel like you get them and they can truly see themselves in your brand. To do this requires you to be vulnerable, open and understanding. Your story gives you endless opportunities to do just that.

Here are some ideas -
🔥Use your story to highlight one of your brand pillars.
🔥Highlight UGC content, testimonials, etc to highlight the value your customers gained from your products/services.
🔥Make them feel special and reward them - offer VIP shopping days or early access opportunities for your most loyal customers.

Comment below 👇🏼 and us how you are cultivating loyalty and in your business currently.

11/30/2021

How do you build a brand that changed the world? Use the P.A.C.T. Method. They only way to solidify your success as a brand

Know your PURPOSE and let it lead every decision and action in your business
Be AUTHENTIC
Create a COMMUNITY of brand loyalists and show up for them CONSISTENTLY
Cultivate and honor TRUST .

10/21/2021

We created a holiday marketing guide full of tips on how to create an impactful holiday marketing strategy this season.

The holiday season accounts for generally 25% of all online sales for the year and 50% of shoppers have already begun to research their gifts this month. It’s a crucial time for you to leverage your community of brand loyalists that you have built all year long.
It doesn’t matter if you’re a new business that was built during the pandemic or an existing business that has been in business a long time, this time of year is a critical time to finish the year strong.

Grab our free guide to create a holiday marketing strategy to receive recommendations on how to cut through the noise and capture the attention of your customers while boosting overall sales and engagement. 🎄🎅🏻❄️

10/21/2021

We created a holiday marketing guide full of tips on how to create an impactful holiday marketing strategy this season. The holiday season accounts for generally 25% of all online sales for the year and 50% of shoppers have already begun to research their gifts this month. It’s a crucial time for you to leverage your community of brand loyalists that you have built all year long. Grab our free guide to create a holiday marketing strategy to receive recommendations on how to cut through the noise and capture the attention of your customers while boosting overall sales and engagement. 🎄🎅🏻❄️

02/01/2021

Grateful for AllFactors for the opportunity to share our founder's marketing predictions along with 150+ marketers. We cannot stress the importance of solidifying a strong brand foundation in order to build impactful brand awareness and secure brand loyalty. Genuine storytelling, transparency and empathy are just a few of the key themes present. Click here to read more about our predictions as well as what others are saying to see how it can help your brand!

A comprehensive roundup from 162 marketers about marketing predictions for 2021. Perspective from a wide range of marketing professionals, founders, and CMOs

01/18/2021

How important is it to establish trust in business?⁠
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YOUR BRAND ISN’T ANY DIFFERENT THEN A RELATIONSHIP. Trust is the foundation of any relationship, without it it kills the relationship from the inside out.⁠
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You have a duty to your customers, employees and yourself to value them enough to be HONEST, AUTHENTIC, TRANSPARENT, GENUINE and CONSISTENT.⁠
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Trust is a key pillar of any relationship—if you don't have it the relationship will lack stability. If you do not establish and cultivate it, this will be the reason your brand won’t fully succeed and last. The more reasons you give people to distrust you, the more it will chip away at your brand integrity, customers and employees won't be able to rely on you and ultimately won't remain loyal to you.⁠
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Let me break this down for you.⁠
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Nothing survives on lies, -the truth ALWAYS comes to light you cannot hide from who you are if it’s conflicting with what you do! People will see right through your lack of transparency, they will sense something isn’t right! ⁠
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On the other hand if you’re authentic and genuine - people will see that you SAY WHAT YOU MEAN AND MEAN WHAT YOU SAY.⁠
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This bleeds through and emanates from your brand from the passion and language in your messaging l, to the content you create, to the partners you choose. ⁠
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We live in a world where there are countless options, so why should people choose you and remain loyal? You have to give them a reason to keep coming back and remaining in your circle. Remain consistent, be authentic and always be honest.⁠
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At Freed we believe in establishing a strong brand foundation, setting the stage for the climb to success. We approach brands holistically - meaning we look at EVERY aspect of your brand and business and most importantly all of the people behind it. We create tailored campaigns, marketing strategies and storytelling to ensure your brand has the necessary foundation and clarity to reach its highest potential.⁠
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If you're struggling to connect and cultivate the right customers consistently, to create impactful marketing that grow your business - contact us today for a free 30 min consultation

01/12/2021

📣 PSA: TAKING A STAND IS NO LONGER AN OPTION!

If you are a brand or business owner, you have a voice and a platform. You have the ability to make an impact, unite and influence.

This should not be taken lightly but also should not be an excuse to not say or do anything.
Because not taking a stand IS taking a stand.

I know what you’re saying

〰️BUT MY BUSINESS AND PRODUCTS ARE FOR EVERYONE
〰️WE DON’T WANT TO EXCLUDE ANYONE
〰️WE’RE NOT POLITICIANS
〰️WE DON’T WANT TO ROCK THE BOAT
〰️WE JUST WANT TO STAY NEUTRAL

We get it! However you cannot be everything to everyone - you must be something to someone!

By you not taking a stand you’re actually losing, here’s why:

◾️You’re not serving your most important brand loyalists
◾️You’re in fact missing out on attracting more of your ideal customers and clients
🔳 People want transparency, it builds trust. By not being truthful and unsure of where you stand, then you will attract unsure customers

The people you think you are losing were the ones that weren’t dedicated

YOU CAN ONLY FAKE WHO YOU ARE FOR SO LONG before being found out, might as well claim it, own it and showcase your story the way you want it to be told.

So use your story - people want to be inspired, encouraged and are eager to join and support others that have the same values.

As the saying goes “those that matter don’t mind and those that mind don’t matter”

🛑STOP TRYING TO BE POLITICALLY CORRECT

You don’t have to be reckless or not mindful and intentional with your words and actions

But we’re encouraging you to take a stand and showcase it. Be unafraid of your potential loss of followers or customers because what you’re gaining is much more fruitful than what you’re losing!✊💪🙌

You can’t straddle both sides of a bridge forever, eventually you’ll fall in because it gets exhausting.

This cannot be more apparent then what’s happening in our world and in our country right now. It’s critical! People are using their voices, and they are taking action, especially with their wallet.

⭐️Be the lighthouse and guide post. Stand up! The right ones that are looking for you will find you and they will stay - you’re calling them home!

01/06/2021

People join because of GREAT VISION 👀 ⁠
People leave because of poor leadership⁠
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We can’t stress how important it is to understand, communicate and LIVE by your WHY. This rings true for your employees but also your customers!
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If you are not living and leading from an authentic, respectful and impactful place you will LOSE in the end - always. WHY?
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Because we’re here to make a LASTING IMPACT⁠
You won’t retain customers or employees⁠
People want to join something larger than themselves because they know they are destined to do great, remarkable things and make a difference. ⁠

They are seeking opportunities and platforms to do this⁠

✨Remember if you are a brand, you are a LEADER.⁠

✨You have the platform to make a difference ⁠- DON’T take this lightly
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✨You can INSPIRE, EMPOWER and CREATE change
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So ask yourself WHY am I here?
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WHAT change do I want to make with my brand/product/message?⁠

HOW can I positively impact my employees and customers and contribute to the greater good?

Living authentically will ensure you create lasting relationships and solidify your place in the market!

12/29/2020

All of us were born with a dream💫, a life purpose that we feel called and destined to fulfill. We want to help you find, cultivate and tell it so you can leave your mark on this planet. You know the GREATNESS you are capable of and what you want to create. Let us help you foster and pursue your PURPOSE so you can reach your highest potential in your business and life! Schedule your FREE holistic marketing consultation today to see how we can help! https://calendly.com/freedagency/free-30-minute-marketing-strategy-advice-call?month=2020-12

12/16/2020

Leading with integrity is CRUCIAL to your business success! Why?

Because people buy from people, not brands.
Creating trust is an integral part of your business and emanating that trust outward enables you to secure and build loyalty.

Trust cannot be established if you aren’t living and expressing yourself AUTHENTICALLY.
Leading with integrity means:

✅Being open and honest with who you are and where you are
✅Showcasing your WHY
✅Expressing your values and beliefs
✅...and sharing WHAT you stand for.
Fostering brand loyalty is critical to your business, and here’s why: Have you ever heard of the 80/20 rule - 80% of your business coming from 20% of your customers? This is actually The Pareto Principle named after Italian economist Vilfredo Pareto. This concept actually can apply to all aspects of your business and personal life - 20% of your time produces 80% of your results.
Author Perry Marshall took this a step further and found this concept was exponential. For example, the top 20% of your top 20% customers or your top 4% represent 64% of your sales.

With so many brand and product choices in the market today why should someone choose you? And frankly with 80% of your business coming from 20% of your customers you need these core customers to keep coming back and supporting YOU. So why should they? Because they align with who you are and what you stand for!

So now it might be easier to see why it’s critical to be a brand that leads with integrity and fosters an environment of trust and authenticity. As you can only fake it for so long before you are “found out” and risk losing your brand evangelists. (And it’s extremely expensive to acquire new customers), so why not leverage and cultivate the ones you have that believe in you? That belief can only build outward.

This is why it’s SO important to build and establish a strong brand foundation and create a brand strategy that is rooted in this foundation. 🏔

💫We want to help you start off 2021 right - if you’re looking for an agency that can help breathe new life into your brand, bring focus, clarity and build and attract your ideal customers then let's chat as we’re offering special holiday pricing!