08/04/2022
In my opinion, most people approach business and marketing the wrong way
They start by putting their heart and soul into creating a product or service. then market it
And they get surprised when no one wants to buy it.
I don’t do this. You shouldn’t either.
Why?
Because if you start with a product or service, it won’t be irresistible. It won’t stand out. It won’t position you like a G. It won’t make you the BIG bucks. It won’t give you an increased possibility of success.
“So if you don’t start with a product or service—then where do you start, Hamza?”
I start with a starving market
And find a submarket inside my starving market
And I find a niche inside of my submarket
And find a specific target inside of my niche
And then and only then do I create the product that will solve my target biggest problem