SLT Consulting

SLT Consulting Female-led, strategy-driven, digital marketing agency, with a love for consumer product brands.

04/26/2026

The best content comes from who you are, not “content ideas.”

We broke down a moment Sara Blakely shared when she accidentally packed two of the same Sneex shoes for a trip.

What made it work wasn’t the story itself, it was allowing her personality to shine through. That’s exactly what we mean by the “who you are” pillar from our deck.

Download the deck and start developing your personal brand with “fun accidents":
https://sltconsulting.co/personal-branding-workshop

Recently, we conducted a workshop to discuss how to leverage AI to accelerate workflow. The response was incredible. Lot...
04/18/2026

Recently, we conducted a workshop to discuss how to leverage AI to accelerate workflow.

The response was incredible. Lots of businesses aren’t just curious about AI, they’re ready to use it strategically to improve operational efficiency.

If you’re looking to reclaim 10+ hours a week and implement AI the right way inside your business, click the link to download the workshop deck: https://sltconsulting.co/marketech-ai-workshop

The posts that perform best for us at SLTC are founder-led and human-led.For the longest time, we thought we needed to p...
04/10/2026

The posts that perform best for us at SLTC are founder-led and human-led.

For the longest time, we thought we needed to post more “agency stuff”: the team, the services, the polished brand content. But the more we looked at it, the more we realized that people don’t trust a brand first — people trust people.

Instead of moving away from founder-led content, we’re leaning in.

Your personal brand isn’t separate from your business. Instead, it helps people better understand the brand.

- If people recognize you, they remember your business.
- If they trust you, they’re more likely to trust your business.

And whether you’re trying to build it or not, you already have a personal brand.

If you want a simple, step-by-step way to build yours (without making it cringe or complicated), we broke it down in our latest deck: https://sltconsulting.co/personal-branding-workshop

Many brands think AI is the solution but the reality is far from the belief.AI only creates value when it’s applied inte...
04/05/2026

Many brands think AI is the solution but the reality is far from the belief.

AI only creates value when it’s applied intentionally within a clear system.

Even with strong positioning, messaging, and an established framework in place, the real challenge becomes: how do you implement AI in a way that supports, not disrupts, the business?

Because adding AI doesn’t inherently create leverage. Without direction, it can cause complexity, fragment workflows, and slow down decision-making.

In collaboration with Sosemo, SLTC integrated AI in a focused, controlled way by using it to:

Support early-stage exploration

Copy structuring, layout ideation

Technical problem-solving.

The result?

Faster iteration and clearer decision-making, while keeping positioning, creative direction, UX, and final ex*****on human-led and grounded in business strategy.

For brands exploring this right now, the better question is:

Are you set up to use it in a way that drives results?

See our work in action: https://sltconsulting.co/work

Is your brand suffering from the "Hidden Cost of Trend-Chasing"?Here is why the best innovation looks more like listenin...
03/27/2026

Is your brand suffering from the "Hidden Cost of Trend-Chasing"?

Here is why the best innovation looks more like listening than guessing.

Most brands mistake activity for progress by launching ideas into uncertainty and hope something sticks.

But there is a faster path to clarity: Feedback Loop.

You don't need a massive research budget. You just need to look at:

Support Conversations: These are insights, not just transactions.

On-Site Signals: Scroll depth and exit points tell the real story.

Social Comments: This is your real-time qualitative research lab.

So here ‘s a pro tip: Don't wait for the quarterly report. Small, intentional surveys at key friction points will provide more value than a 20-minute questionnaire ever will.

What’s one piece of feedback that completely changed your strategy?

Read more about the blog: https://www.fastcompany.com/91501058/why-brands-should-be-obsessed-with-feedback

03/20/2026

Is TikTok Shop a high-growth revenue engine or just a glorified social experiment?

The answer depends entirely on your backend. Most brands treat TikTok Shop like a campaign. The ones actually winning treat it like infrastructure.

We’ve analyzed what separates the viral spikes from the sustainable revenue shifts and here’s what we learnt: Never upload your full catalog. Start with 3-5 “Hero SKUs” that are inventory-synced and optimized for mobile-first PDPs.

If your backend (Shopify, fulfillment, SKU management) isn’t ready, TikTok won’t create growth, it will only reveal your operational weaknesses. Are you seeing TikTok Shop as incremental revenue or just incremental complexity for your team?

Read more in our blog with the link-in-bio 🔗

03/20/2026

Is TikTok Shop a high-growth revenue engine or just a glorified social experiment?

The answer depends entirely on your backend. Most brands treat TikTok Shop like a campaign. The ones actually winning treat it like infrastructure.

We’ve analyzed what separates the viral spikes from the sustainable revenue shifts and here’s what we learnt:

Never upload your full catalog. Start with 3-5 "Hero SKUs" that are inventory-synced and optimized for mobile-first PDPs.

If your backend (Shopify, fulfillment, SKU management) isn't ready, TikTok won’t create growth, it will only reveal your operational weaknesses. Are you seeing TikTok Shop as incremental revenue or just incremental complexity for your team?

Read more in our blog: https://sltconsulting.co/post/tiktok-shop-for-ecommerce-brands

03/12/2026

Behind every successful strategy is people who inspired the work.

This month, we’re celebrating the women who shape the way we lead, think, and grow. We interviewed some partners to explore the figures who have influenced their approach to leadership.

We’re grateful to navigate the DTC (Direct-to-Customer) landscape with partners who value the same depth of leadership we lean into as a women-led agency.

Who is one woman who changed the way you think about your career?

Tag her below!

02/20/2026

Search isn’t dying, it’s entering a transformative era that rewards brands with the strongest foundations.

You’ve probably heard the new acronyms:
AEO (Answer Engine Optimization) and GEO (Generative Engine Optimization).

In plain terms, they refer to optimizing your content so AI tools like ChatGPT and other generative platforms can find, understand, and surface your brand in response to real questions.

While everyone is buzzing about AEO and GEO, the truth is AI-powered search doesn’t rewrite the rules, it just raises the stakes for clarity and structure.

Master the core principles ensures your brand remains discoverable no matter how the engine evolves.

Read more:
https://sltconsulting.co/post/aeo-geo-search-ecommerce

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