NUE Agency, New York, NY (2026)

04/23/2025

Loafers, Trench Coats, and Baseball Caps

As a cultural marketing agency, you get to wear a lot of errrrr…. hats!

This month we launched a new campaign with LIDS and ’47 Brand called “Clean Up Season,” starring music artist Chelsea Cutler. To commemorate the start of baseball season, the campaign in collaboration with ’47 is prominently featured in 1,400 LIDS stores across America.

Last week, LIDS held an event at their 5th Avenue store premiering new customization technology and celebrating their new collaboration with Chelsea.

The roll-out tapped into some key trends:

Customization: LIDS is leveraging key trends with their new technology that makes no hat the same and offers the ability to bend your cap to perfection. We will see the demand for unique 1-of-1’s rise. Only at LIDS stores, can your customization dreams come true instantly.

IRL Retail Experiences: Between the event, a cool espresso martini bar activation, influencers running wild testing the new tech, press cameras flashing, and lots of networking, LIDS shows what can be achieved when you draw people into retail experiences.

Style Shifts: The campaign features loafers, socks, trench coats, and baseball caps; a chic new look for the LIDS storefronts across America.

Storytelling Through Influencers: The creator and influencer market is a great way to boost IRL experiences and storytelling. It’s not just about the 20 people in the building, but the tens of millions that are watching from their phones. As influencers go deeper into their niches and hone their storytelling craft, the content keeps getting more informative.

Musicians Are the Ultimate Influencers: Using major label recording artist Chelsea Cutler as the hero for this Spring campaign allows more reach, consumer touch points, talk-ability.

From my perspective, Nue lives at the intersection of brands, artists, and technology. We help brands break through the noise and make deeper connections with their consumers through strategic partnerships. We know how powerful music artists can be in this role by leveraging their voice, their image, their fanbase, and their creative potential. It resonates differently than other celebrity and influencer campaigns.

My favorite part about this campaign is the unique position LIDS can play in the music industry.

This partnership offers an opportunity for the music business and a clear advantage for retail brands like LIDS. A lot of artists can make hits that top the Billboard Charts, but not many artists can be on a billboard on top of LIDS stores to launch the new Spring season baseball collection.

Jesse Kirshbaum
Co-Founder of Nue

04/16/2025

Netflix presents Walemania (This Thursday night!)

This weekend is Wrestlemania 41. I can’t pretend to be a huge wrestling fan. Sure, I’m following the trends and I see how the league has risen to new heights by merging with UFC and going public under Ari Emanuel and Dana White’s leadership. And of course I loved the sport as a kid in the early days when the original superstars like Hulk Hogan, Andre The Giant, and Jimmy “Superfly” Snucka came off the top rope.

This year, the event spans two days with countless brand touchpoints and fan activations.

I’m siked for it and glad to be in Vegas for a slightly different reason: the 10th annual Walemania, our one-of-a-kind hip-hop-meets-wrestling classic.

I’ve known the co-founders, Wale and Kaz, for a long time. I was Wale’s agent for many years after first connecting with him on Myspace through his manager at the time that I met on Friendster. I worked with Wale helping to build out his live strategy from his first mixtape to putting out his third album that debuted #1 on the pop charts and we sold out countless shows all across the world. My friend Kaz, the wrestling and sports impresario, burst on the scene when he was the first to book a buzzing young superstar-in-the-making, Drake, at SUNY Purchase, which got the whole industry's attention at the time. Since then he’s steadily built his reputation as a host, personality and visionary.

In 2019, I agreed to come on as a partner and co-executive producer of Walemania and it’s been an amazing experience working alongside these two. It takes a village to do something like this, but luckily we have some great partners and champions, including our Show Producer Andria Parides, Content Consigliare Brandon Pankey, Online Brand Builder Meech Golden, Kazz Law & Wale’s management team at EQT, his dope team at his new label Def Jam, and of course our home team at Nue amongst many others.

For year 10, the amazing team at Netflix is presenting the night and we promise to have huge cameos, celebrity guests, surprise performances, a live podcast of Spotify’s The Masked Man Show, and much more.

I love the format of this show. It’s part party, part exclusive live content, and part splashy performance. It brings together moments and collaborations that will never happen again on any stage. In this day and age, where everything happens online, this is one of those experiences true fans, really need to see in person.

Being in Vegas for Wrestlemania weekend keeps me on the pulse and sharp. Sometimes, it's good to have an outsider's perspective, with clear set of expertise, when building projects and IP with collaborators that are very in the know.

Wrestling is something core to Wale’s personality. It's a niche that he has loved authentically. Over time, he has built amazing inroads into this world. It’s a great lesson for artists to follow their passions and invest their energy with communities that matter to them.

It’s been a joy to change roles – from agent to partner & co-producer – and help Wale make this crazy idea come to life. This year, we have the good people at Brooklyn Bowl and Live Nation on board as our venue and promoting partners. Although it’s going to be a packed house, you can still get tickets here.
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Jesse Kirshbaum
Co-Founder of Nue

04/11/2025

Music Marketing in Uncertain Times

The forecast may be stormy, but all hope is not lost.

However, in unstable economic times, there is a tendency to pull back, tighten the spending belt, and trend toward fiscal conservatism, all of which makes sense. The marketplace has been calling for it: hold off until we see how the election goes; wait ‘til we see how the inauguration plays out; get a feel for the first 100 days. Now we know more, and the only certainty is that there’s no certainty. Trump’s seas are going to be choppy at best.

But the power of music in your marketing mix is unaffected. In challenging times, music creates lasting emotional connections.

Companies may be reevaluating budgets due to tariffs, but to stop spending on marketing is not the answer. Now is the time to grab market share, edge out competitors with savvy positioning, and create heartfelt campaigns that will resonate with your core consumers while attracting new faithfuls.

We know that music, when used in marketing, can smash KPI’s, shift culture, and garner exponential results. The proof is in the data. On top of that, the analytics show that music and live events actually perform better in a down-turn. People might not be spending on that big vacation or that house renovation, but attending a concert and soaking up your favorite songs helps folks forget about their worries. Music provides a high-value proposition as an affordable micro-indulgence.

Now isn’t the time to cut-back on your potential plans for earned media, either. This is an opportunity to bring in experts who can help you navigate this competitive edge in your marketing plan in a nuanced and strategic way. While a comprehensive, multi-channel, agency-led campaign may not be in the cards, a nimble and effective music marketing consultant, who understands the landscape inside and out, could very well be the way you take your goods to the next level.

Long story short, there is opportunity in chaos. This is an era when the next generation of great companies, brands, and campaigns will be born. If you aren’t looking at music as a value proposition, you’re missing out on the moment.

Let’s rap about how this adds up to you and your company continuing to eat. We’ll bring the snacks!

03/26/2025

Q1 Trend Report

What a year this has been, and it’s only the first quarter.

January felt like the slowest month ever, with the LA fires and the inauguration ushering in a dark new reality. February flew by with cultural tentpole events like The Grammys, the Super Bowl, SNL 50, and NBA All-Star weekend back-to-back-to-back. March was a manic month with massive macro trends coming into play, affecting all facets of the world.

All in all, Q1 brought some things to light and helped paint the picture of what the future of entertainment and brands is going to look like. Beyond the data – which is still trickling in over the next few weeks – here are some cultural changes that we picked up on:

Vibe Shift: This is all over the culture reports, and my fellow trend lovers are feasting on it. Is this era called a Dark Shift? The Boom Boom? The era of the villain guy? The WWE era? We’re hearing it all, but clearly 2025’s vibe is different from the year before.

IRL is the New Luxury: Meeting up in person is the new glory. We are all very busy and, thanks to social media, very distracted. Meeting up in person is the new luxury, whether it be at a retreat, an event, or even for coffee. If you look in someone’s eyes and exchange rogue saliva, that’s more flossy than a Balenciaga shirt.

Smaller, Purpose-Driven Communities: 2025 has been all about community. The desire for smaller, more intimate, specialized communities is undeniable. People are abandoning massive platforms in favor of tight-knit groups where trust and shared values flourish.

Viewership Numbers Vary But Clips are King: With award season behind us, we learned something important: even with the Super Bowl ratings up, the Grammys viewers down, the Oscars holding steady and SNL doing solid, viewership stats are skewed. What’s clear is that people don’t want to sit through a 3-hour movie, podcast, or award show. The water cooler moments all gather around the clips.

Health Is Wealth: CPG is an exciting place again. Everyone is looking at health and wellness differently. New stars are emerging; new conversations are happening; and new products are going to define this moment. I’ve never heard so many people talking about Expo West. The future of health and wellness will be commercialized and I'm seeing so many great new brands and products coming out.

The 30-second Ad is the Trailer: I really noticed this at The Super Bowl, but the 30-second ad doesn’t do justice to the real intricacies and message of the commercial. The new format is to launch a longer piece of branded content and let the TV ad be the teaser’s teaser.

Spectacle Marketing: It’s the only way to cut through the noise. The more outrageous, the more attention you can grab. That’s the game we are playing now.

Degenerate Economy: Unfortunately for the people, Crypto, gambling, and Zyn are in. We might not be drinking as much, but there are new vices that have the mainstream in a chokehold.

Restivals > Festivals: I’m enjoying being a homebody these days. I can get great insights and downloads from watching the livestream. What’s more important? The 10K people in the room, or the millions of people you can reach online?

AEO: The clearest consumer use case for AI is the enhancement it gives search. In 2025, we are all asking our AI agents to tell us the answers, which are opening the door to a new era. Answer Engine Optimization (AEO) is starting to eat SEO’s lunch and is the next frontier for brand integration, offering a greater ability for users to personalize their music experience.

YouTube Takes The Crown: Maybe it was self declared, but the 20th anniversary of YouTube campaign sealed the deal that YouTube is more powerful than cable television and the biggest platform in the game for content.

Ideas That Spread, Win: The #1 metric in the attention economy is how shareable the idea is. “Influencers” aren’t paid to post, they are paid to create posts that are shared.

M&A Is Starting To Happen, IPOs are Coming Next: Dealmakers are adopting a cautious approach due to market volatility and geopolitical uncertainties. The first two months of the year saw the slowest M&A activity in over two decades, with only 1,172 deals worth $226.8bn. But with big deals like Poppi Soda, Niantic Labs, Napster, and Google buying Wiz in the past few weeks, the tides are finally starting to shift. There are big IPOs coming from Discord, StubHub, and Klarna, to name a few in the news.

Live Albums are Back In Fashion: Listening to a studio album is less exciting, less raw, and less real than the live album experience. Live concert albums are heating up again.

SXSW & CES Are No Longer Where The Trends Begin: But they are still a great place to get out of the house for a few days, if that’s what you’re looking for.

Linkedin FTW: This has quickly become my favorite platform for connection, storytelling, networking, content, and to cheer on my peers. LinkedIn is in fashion and an underutilized resource for artists, creators, and the music industry.

Sobriety: I never thought I’d see sobriety championed like it is now. This was Kendrick’s quarter with the Grammy’s sweep, the most watched Super Bowl performance of all time, and his in-house creative agency winning Fast Company’s Most Innovative Company in Music, all as he gears up for a massive tour. But what was most striking to me was the understory that he has never smoked or drank in his life. Meanwhile, massive party DJ John Summit has been chronicling his sober touring life and loving it. This is a big wave in pop culture. Cue Athletic Brew being big at festivals this year after announcing their partnerships with Live Nation. Watch out for the hashtag Soberchella this April in Indio.

This trend report is more of a gut feeling than our typical offering. We do stew deep in the data and bring a different version of our trends & insights for clients on a weekly basis. The trends aren’t always your friends, but it’s beneficial to have the lay of the landscape. Hit me up if you want to discuss that service.

What’s on the horizon for Q2? Record Store Day, festival season, Wrestlemania, F1, Possible, Frieze, Tribeca Film Festival, NY Music Month, and a whole slew of eagerly anticipated album releases and brand campaigns. Polymarket is an interesting world if you want to see probabilities and possibilities in action.

Now it’s your turn: what did I miss?

-JK

03/19/2025

The Entertainment Event of the Year

The biggest entertainment event of 2025 isn’t a TV show, a movie, or an album… it’s a game.
We’ve been seeing this trend for years, but it’s finally happened. Video games are now the biggest blockbusters and they present huge opportunities for other industries. In this case, Grand Theft Auto VI is the most anticipated release of the year – perhaps in all of entertainment – and it could have a landmark impact on music.

GTA creator, Rockstar Games, has kept music at the core of its DNA since inception. It was incubated by a former label executive, Sam Houser, inside of BMG. Music is a big reason why their games have been so successful and intertwined with culture. GTA VI will follow the same format that has worked for them time and time again, with in-game radio stations, an original soundtrack, exclusive DJ sets, cameos, fan encouraged playlists, and more.
There are truly so many opportunities for music in gaming right now. This week is the Game Developers Conference in SF. Interestingly, it’s receiving a lot more interest than in past years from people in other areas of entertainment. Beyond the devs with fancy parties and big meetings, marketing execs are coming in to build out the picture of the broader entertainment opportunity.

Music, in particular, can be used to launch games, bring awareness to both earned media and PR, create exciting in-game moments, generate cultural capital and relevance and, in many ways, be the partner that will take the game to new heights.

Let’s look at a couple hot areas where music impacts gaming:

Music Strategy for Studios: Epic, Activation, EA & Riot have had BIG success with music integrations. More gaming companies should seize this opportunity to incorporate music strategies. From IRL events to soundtracks and exclusives, every studio needs to think about music for the games and their studio as a whole.
Breaking an Artist: The holy grail of any platform partner is to help break artists and songs. Gaming can be the perfect medium to launch a song or break an artist. It requires the right sync and right gaming studio to take a chance. When it works, it beats every promo strategy.
In-Game Bookings: Playing gigs inside a venue in a game is a great idea. Grand Theft has different DJs playing different venues.
Metaverse Experiences: We are seeing that an always-on music venue isn’t best in Roblox, but integrating performances into already successful games gives the best win for the artist, brand, and player (the game gets a boost, too). The artist can get in front of millions of built-in audiences and the players get an awesome in-game experience.
Mobile Gaming: The economics of mobile gaming are very appealing. Accessibility via the phone and microtractions win. Use an artist as the catalyst and it can be extremely successful. Wiz Khalifa’s W**d Farm was a perfect match when it launched 8 years ago via studio, Metamoki. Why isn’t this model replicated left and right? Candy Crush is minting money. What can't be skinned by a brand like Sour Patch Kids? Opportunity is there. Everyone has a phone and is using it all day long. RZA’s Chessboxin?
Artists Marketing Games: Ed Sheeran partnered with Pokémon GO for a unique in-game event, bringing players an exclusive virtual concert featuring his hit songs. As part of the collaboration, fans could also unlock a special Squirtle with sunglasses, a nod to Sheeran’s longtime love for the game and its iconic characters.
Telegram Games: Telegram Games are generating buzz, attracting both players and developers, but the platform’s algorithm is holding them back. While excitement is high, limited discoverability is making it hard for games to reach a wider audience. Hype alone won’t sustain momentum. Visibility and better recommendations are key. The question is, will Telegram adapt, or will the trend fade out?
Twinned Virtual Experiences: Twinned virtual experiences are blurring the lines between gaming and real-world events, with Coachella now in Fortnite. Players can explore festival-inspired spaces, engage in interactive activities, and experience the vibe from anywhere. While the concept is exciting, the challenge lies in making these digital events feel as immersive as the real thing.
AR/VR Games: AR/VR games are redefining play, merging real-world scavenger hunts with digital immersion. This blend of IRL and virtual keeps players engaged, but success depends on seamless integration. As tech evolves, these AR filters are going to be the status quo for all interactive experiences.
Streamers and Music: Live streaming from home and on TikTok is booming, and this next generation of streamers will be the new stars. This is a fresh outlet for musicians who can help set this trend with in-stream concerts, practice sessions, and marathon Q&As. This was born out of the gaming community but is quickly becoming the next evolution of reality star-making.

Jesse Kirshbaum
Co-Founder of Nue

02/26/2025

What the Music Clio Winners Can Teach Us 🥇

This morning, the 2025 Clio Grand Music Award winners were announced. I’ve been in these closed-door debates before, and it’s always a riveting conversation.

Normally, they reveal the big winners at the show. But this year, there was a delay when the show was canceled due to the wildfires in Los Angeles. All of the winners were announced last month except “the grands,” which they saved for today. With this announcement, we can dive deeper into what the esteemed panel of jurors deemed best in class music marketing for 2024.

Here are some key themes and takeaways:

Trend: Cultural Regional Storytelling
Why It Matters → Act local and think global. Brands that embrace local storytelling, languages, and traditions create deeper, more meaningful connections with their audiences. This approach fosters authenticity, making campaigns feel more personal, rooted, and impactful within a specific culture, rather than appearing as globalized, one-size-fits-all advertising.

Clio Winner Examples:
Oliveira Dos Cen Años: C. Tangana created a football anthem that honors Galician culture by spotlighting local musicians instead of singing himself. Featuring the Coral Casablanca choir, Lagharteiras tambourine group, and Celta fans, the campaign fuses tradition with modern artistry, making it a deeply authentic and emotional tribute to the club’s 100-year legacy.
Magnificent" (Yotkan Ancient City): This campaign promotes the historic Yotkan Ancient City in Xinjiang, China by creating a visually poetic short film featuring traditional performances, historical figures, and local culture. The video’s dreamlike journey through time, paired with the song, “A Thousand Years” by Ma Shang You, brings the city’s rich history to life, inspiring both tourism and cultural appreciation.

Trend: Fusing Music and Technology to Innovate
Why it Matters → Being early on technology and leveraging it in new, creative ways is a surefire way to get people’s attention. The integration of music and technology allows brands to push creative boundaries, offering interactive, immersive, personalized experiences and trendsetting. This trend reflects the growing role of AI, data visualization, and digital storytelling in shaping how audiences engage with sound and culture.
Clio Winner Examples:
Spreadbeats, Spotify: a B2B campaign that transformed an Excel spreadsheet into a dynamic, animated music video, speaking directly to advertisers in their own language. It visually reinforces Spotify’s message—that music enhances ad effectiveness—while proving B2B marketing can be as creative as consumer-facing campaigns.
TEKOÁ Music Album Digital Graphic Design: by fusing graphic design and digital interactivity, this project enhances album artwork as an experience, showing how music packaging can evolve beyond static visuals in a digital-first world.

Trend: Creative Levels Up Collabs
Why it Matters → In a brand bonanza… How do partnerships get their due respect and cut through the noise? We see that bold creative direction elevates brand collaborations, transforming them from simple partnerships into culturally significant moments. These campaigns prove that when brands, artists, and agencies take risks, they create unexpected, memorable experiences that go viral and resonate deeply.

Clio Winner Examples:
Cuckoo" (NEON): instead of relying on existing tracks, the score was crafted specifically to heighten the film’s unsettling atmosphere, using jarring electronic stabs and an '80s Cronenberg-style horror sound to immerse audiences in the film’s eerie world. The result? A viral horror trailer that built massive anticipation for the film.
No Smiles (McDonald's Japan): faced with a Gen Z workforce shortage, McDonald’s Japan partnered with the Gen Z icon “ano” to reframe its “Smile: 0 yen” slogan. By releasing a song titled “I won’t give you a smile”, they transformed smiles from a job requirement to a personal choice, improving brand perception as an employer.

Trend: Artist Driven Creative
Why it Matters → When artists take creative control of their brand collaborations, the output is more authentic, emotionally resonant, and culturally impactful. It allows the work to extend beyond a song or an ad, influencing broader social and artistic conversations. With moves like PgLang, they can have the final say on their own creative while applying their lens to other brands that want that same lens.

Clio Winner Examples:
PgLang (Not Like Us): More than just a diss track, Kendrick Lamar’s self-directed visual storytelling turned the song into a larger cultural commentary on music, power, and artistic independence.

Trend: Music Amplifies Emotion
Why it Matters → Music, when applied right, has a compounding effect that can create exponential impact. An emotional campaign can be made more powerful with the help of music. It can come in the form of a sync, an original song, a voice, or a single instrument…but music is the universal language that can take a message and make it that much more emotionally resonant.

Clio Winner Examples:
A Piece of Me (KPN): To combat online shaming, KPN collaborated with Dutch pop star MEAU, who interviewed victims and wrote a song inspired by real experiences. The emotional storytelling, showing how a private moment of flirtation turns into devastating public humiliation, resonated deeply with Gen Z. The campaign’s emotional impact led to massive online engagement, a viral music video, and real legislative change, proving that music can drive both cultural and legal shifts.

Jesse Kirshbaum
Co-Founder of Nue

02/20/2025

Superfan Economics 2025

“Superfans” is not a buzz word. They are not a trend. Rather, they’re a driving force for innovation in music. As you know, music sets the trends in culture and as the industry figures this out, it will ripple into all facets of brand marketing and culture.

In our December 2024 Trend Report Recap, we laid out how 2025 was going to be the year of figuring out how to harness superfans. Now, it’s playing out in real-time across all facets of the industry.

What is a Superfan? A superfan is an extremely enthusiastic or dedicated fan. We know now that not all fans are created equal. Superfans make up 15% of the artist’s fan base but contribute disproportionately to their success.

What’s Happening?

For the longest time, the artist (and even the record label) didn’t know who their customer was. From Tower Records to Ticketmaster; from to Apple Music to the next black box intermediary; there was no clear understanding of who, specifically, was doing the buying. Social media started to crack that code by opening up conversations directly, but artists and labels still don’t own that audience connection.

I dig deeper into this in an article I wrote for Campaign US this week.

The fan space is continuing to evolve in music and the implications of this growth could amount to the next great frontier for the industry. Since I wrote this piece, we’ve seen prime examples of new Superfandom business popping up.

Bad Bunny redefined what it means to put superfans with his Puerto Rico residency, which kicks off with exclusive shows for locals, proving that connection drives culture.
Stationhead is turning superfans into tastemakers, giving them the power to stream, connect, and amplify their favorite artists like never before.
Weverse is leveling up with a 19% surge in users fueled by global superstars, proving that superfans aren’t just listening, they’re buying in.
J. Cole is creating a more intimate space for fans with his new blog, sharing personal reflections, inspirations, and what’s next in his journey.
Lucian Grainge is setting the stage for the future of music, pushing UMG toward an artist-centric model, AI innovation, and global expansion to redefine the industry.
And Spotify is inching closer to making superfan streaming a reality, with Daniel Ek teasing a new secretive product that could reshape the artist-fan connection.

The creator economy is changing the game. The future is about creating cultures around creators and then letting the audience create what tech folks refer to as a “network effect” that allows products to be sold and the fans to do the heavy lifting. It’s the key to success for many tech companies but has also developed with legacy music acts like Grateful Dead, Phish, and Jimmy Buffet, as well as Taylor’s Swifties and Beyoncé’s Beyhive.

This means the creators are starting to “own” their fan bases, which opens up a whole slew of opportunities. Slow Ventures just raised a revolutionary new fund on this very theory.

As dynamics between artists and fans change, more brands are getting in on the action as they revamp loyalty programs, fan clubs, access points, exclusive drops and the like.

Technological breakthroughs are making the network effect of superfans that much more scalable. Understanding your consumers and learning how to access and mobilize them will be the next big unlock for profit.

Jesse Kirshbaum
Co-Founder of Nue

02/12/2025

Another AWE$OME Week for Music & TV

It’s a good time to be home and a great time to be watching TV.

Even though GRAMMY ratings were down, the show delivered this year and set a new precedent for how award shows are watched and shared.

The Super Bowl defied trends by drawing 126 million viewers, a 2% growth from last year. Apple Music’s halftime show was the most viewed halftime show ever, raking in 133 million live views and making it one of the most watched TV moments in history. So much for the death of water cooler moments and exclusively living in the long tail of niches. The ads weren’t half bad either, with a lot of interesting music tie-ins across the board.

With these monster tentpole moments behind us, it’s time to settle into yet ANOTHER awesome week on TV.

This weekend brings SNL’s 50th Anniversary show. The season has been building towards this moment and I’m sure it’s going to be everything we could hope for. On Friday, SNL is doing a massive concert, live from Radio City Music Hall, and although I wish I were in NY for it, I’m glad to be able to stream it live or watch on demand after the fact.

On the music+SNL front, QuestLove has produced a fabulous documentary, SNL 50 Years of Music, which is a must watch. It’s a musical yearbook of relevance over the past half century. It’s so impressive how Lorne Michaels, the legendary producer of SNL, understood the power of music when he launched this show and knew that SNL could differentiate itself by embedding “music of the moment” into the DNA of the show. This commemorative season has been one for the books. Here’s to another 50 years!

Speaking of QuestLove, he and Joseph Patel (who we had the pleasure of working with back in the CRWN days), are releasing “Sly Lives! aka the Burden of Black Genius” on Friday via Hulu. It looks like another masterpiece by the duo chronicling the life and times of music icon, Sly Stone. Do you guys miss those legendary interviews and live experiences with CRWN? I feel like we should bring that back…

White Lotus comes back this weekend as well, with their highly anticipated third season in Thailand on Max. The first two seasons putting scriptwriting on display, but in the third season they pulled out the stops with partnerships, following the new playbook laid out by Barbie and Wicked. Launching with a consortium of brands in tow to build awareness and relevance is the new way, making this a truly exciting time for brand marketers.

Netflix is also releasing the series finale of my guilty pleasure, Cobra Kai, this week. This series is a prime example of what I call NewStolgia: taking a feel good story from our childhood – in this case, The Karate Kid – and making it young, cool, and relevant today. Although I’m glad the story is ending, there is a movie, Karate Kid: Legends, dropping this May for one last Hiyah!

Sports fans will get their glory this weekend as well, with the dunk contest and NBA All-Star Game surrounded by a host of great music performances. I’m not going to make it out to SF, but I’m going to bet that being in the Bay Area for the NBA Tech Summit will be particularly interesting. This is a warm-up for Silicon Valley since Super Bowl 60 will be back in SF next year.

The golden age of content just keeps…goldening? There really seems to be something for everyone right now. My motto has always been “go big or go home,” but with a line-up like this and the best seat in the house being my couch, we might have to re-word that one...

NUE Agency

04/23/2025

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