12/05/2025
π° How We Improved Rankings & Tripled Calls for a Drainage + Plumbing + Septic Service Business (Full Case Study)
If you own a drainage, plumbing, or septic system business, this case study will show you exactly how proper Local SEO can change everything.
When this client came to us, they were:
β Not ranking in the top 10 for main keywords
β Invisible in Google Maps
β Getting very few calls
β Losing jobs to local competitors
Within 5 months, we improved their visibility, keyword rankings, and call volume using a proven, monthly Local SEO system.
Hereβs the full breakdown π
π΅ Step 1: Website Audit & Technical Fixes (Month 1)
We fully cleaned and optimized their site:
β Page Titles & Header Tags
β Keyword Optimization (service + location)
β Image optimization
β Anchor text & internal linking
β Fixing crawling & indexing issues
β Improved page speed
β Added schema markup
β Created XML & HTML sitemaps
β Mobile Optimization
β SSL & security checks
β Duplicate content cleanup
β Added OG Data
β W3C validation
β Installed essential plugins
β Navigation + breadcrumb setup
β Content optimization for services
π This built a strong SEO foundation.
π’ Step 2: Website Redesign + New Pages (Month 2-3)
We rebuilt the website for ranking power & conversions:
β Fresh, modern UI
β Added new Service Pages
β Added Location Pages (city-wise)
β Strong call-to-actions (Book Now, Request Service, Emergency Call)
β Trust signals (reviews, badges, licenses)
π Result: Higher engagement, better conversions, longer session duration.
π Step 3: Off-Page SEO (Month 2-5)
We strengthened the site with authority-building backlinks:
π 30+ High-quality backlinks
π 20+ Web 2.0 links
π 40+ foundational links
π 60+ Local citations
π 80+ GMB competitor backlinks
π 30+ SOP links
π 8+ niche-relevant citations
π Q&A submissions
π Classified submissions
π Result: Strong local authority + improved ranking signals.
π΄ Step 4: GMB Growth & CTR Manipulation (Every Month)
We turned their Google Business Profile into a ranking machine:
π 30+ Web 2.0 Map Embeds
π 200+ map point citations
π 8β10 blog posts
π 15β16 GBP posts
π Added service + product listings
π Weekly photo uploads
π CTR improvement
π Review response for all reviews
π Branded + keyword-rich descriptions
π Shared content across FB, Medium, Quora, Pinterest, LinkedIn & X
π Result: Google trusted the profile more β higher map rankings.
#οΈβ£ Full Ranking & Result Summary (Within 5 Months)
π Ranking Improvements
β Ranked Top 3 for:
β’ βdrainage repair near meβ
β’ βseptic tank service [city]β
β’ βemergency plumber [city]β
β’ βclogged drain service [city]β
β’ βseptic pumping near meβ
π GMB Visibility
β Map pack impressions increased by 240%
β Calls increased by 2.8x
β Website visits doubled
π Website Performance
β Organic traffic up 190%
β Form submissions increased 3x
β Higher local keyword positions
π Business Impact
β More booked jobs
β Increased recurring customers
β Less dependency on paid ads
If you run a Drainage Service, Plumbing Company, or Septic Service, this is the type of growth Local SEO can unlock for your business.
π¬ Comment "SEO" or message me to see how your business can get similar results within 120 days.