12/05/2025
🚰 How We Improved Rankings & Tripled Calls for a Drainage + Plumbing + Septic Service Business (Full Case Study)
If you own a drainage, plumbing, or septic system business, this case study will show you exactly how proper Local SEO can change everything.
When this client came to us, they were:
❌ Not ranking in the top 10 for main keywords
❌ Invisible in Google Maps
❌ Getting very few calls
❌ Losing jobs to local competitors
Within 5 months, we improved their visibility, keyword rankings, and call volume using a proven, monthly Local SEO system.
Here’s the full breakdown 👇
🔵 Step 1: Website Audit & Technical Fixes (Month 1)
We fully cleaned and optimized their site:
✔ Page Titles & Header Tags
✔ Keyword Optimization (service + location)
✔ Image optimization
✔ Anchor text & internal linking
✔ Fixing crawling & indexing issues
✔ Improved page speed
✔ Added schema markup
✔ Created XML & HTML sitemaps
✔ Mobile Optimization
✔ SSL & security checks
✔ Duplicate content cleanup
✔ Added OG Data
✔ W3C validation
✔ Installed essential plugins
✔ Navigation + breadcrumb setup
✔ Content optimization for services
🔍 This built a strong SEO foundation.
🟢 Step 2: Website Redesign + New Pages (Month 2-3)
We rebuilt the website for ranking power & conversions:
✔ Fresh, modern UI
✔ Added new Service Pages
✔ Added Location Pages (city-wise)
✔ Strong call-to-actions (Book Now, Request Service, Emergency Call)
✔ Trust signals (reviews, badges, licenses)
📌 Result: Higher engagement, better conversions, longer session duration.
🟠 Step 3: Off-Page SEO (Month 2-5)
We strengthened the site with authority-building backlinks:
🔗 30+ High-quality backlinks
🔗 20+ Web 2.0 links
🔗 40+ foundational links
🔗 60+ Local citations
🔗 80+ GMB competitor backlinks
🔗 30+ SOP links
🔗 8+ niche-relevant citations
🔗 Q&A submissions
🔗 Classified submissions
📌 Result: Strong local authority + improved ranking signals.
🔴 Step 4: GMB Growth & CTR Manipulation (Every Month)
We turned their Google Business Profile into a ranking machine:
📍 30+ Web 2.0 Map Embeds
📍 200+ map point citations
📍 8–10 blog posts
📍 15–16 GBP posts
📍 Added service + product listings
📍 Weekly photo uploads
📍 CTR improvement
📍 Review response for all reviews
📍 Branded + keyword-rich descriptions
📍 Shared content across FB, Medium, Quora, Pinterest, LinkedIn & X
📌 Result: Google trusted the profile more → higher map rankings.
#️⃣ Full Ranking & Result Summary (Within 5 Months)
📈 Ranking Improvements
→ Ranked Top 3 for:
• “drainage repair near me”
• “septic tank service [city]”
• “emergency plumber [city]”
• “clogged drain service [city]”
• “septic pumping near me”
📈 GMB Visibility
→ Map pack impressions increased by 240%
→ Calls increased by 2.8x
→ Website visits doubled
📈 Website Performance
→ Organic traffic up 190%
→ Form submissions increased 3x
→ Higher local keyword positions
📈 Business Impact
→ More booked jobs
→ Increased recurring customers
→ Less dependency on paid ads
If you run a Drainage Service, Plumbing Company, or Septic Service, this is the type of growth Local SEO can unlock for your business.
💬 Comment "SEO" or message me to see how your business can get similar results within 120 days.
