Spotlight Media Relations

Spotlight Media Relations Boutique agency creating awareness for B2C & B2B clients with global communications support

Spotlight Media Relations is a public relations agency with offices in New York and Minneapolis-St.Paul. Our specialty is generating high-impact media placements for our clients in consumer media with an emphasis on both broadcast media and data-driven editorial feature content. Current clients include national beauty, fashion, health/wellness and lifestyle brands as well as on-air experts. Our staff maintains strong relationships with contacts at key national and local media outlets. From TODAY to InStyle, FastCompany, Refinery29 and others, we’ve secured tens of thousands of media placements to help our clients build their profiles and businesses.

We love getting big, national attention for growing brands! 🎉 A huge thank-you to Patrice J. Williams for taking our pit...
02/23/2026

We love getting big, national attention for growing brands! 🎉 A huge thank-you to Patrice J. Williams for taking our pitch and featuring Soul Grain LLC — a MEDA client — in her segment on Black-owned businesses on the Today Show 🖤📺

It’s exciting to see innovative founders and community-driven brands getting the spotlight they deserve. This kind of visibility helps fuel momentum, inspire others, and grow impact.

Check out the coverage here 👇
https://www.today.com/video/shop-black-owned-businesses-granola-activewear-more-258029637599?search=patrice%20williams

While Black Americans make up about 14% of the United States population, one recent study found just 3% of businesses are owned by Black entrepreneurs. Affordable lifestyle expert Patrice J. Williams joins TODAY to share her hand-picked selections of Black small businesses to support. Brands include...

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