Regatta NYC Marketing

05/18/2026

Entertainment marketing is no longer just about promoting a release date.

Today, audiences want immersive experiences, strategic collaborations, and moments that let them engage with the stories they love beyond the screen.
In our May blog, we explore how partnership-led entertainment is helping brands extend storytelling, create cultural relevance, and turn viewers into active participants.

Read the latest on the Regatta blog.
🔗 Link in bio

05/06/2026

Our May Partnership Parlay is live!

Inside this edition:
• From Pop-Ups to Partnerships (feature blog)
• The Devil Wears Prada 2 x Coca-Cola
• Wavy Talk x Coachella
• Dove x Bridgerton

Which partnership are you most interested in this month?
Swipe through for the highlights!

04/23/2026

Fragrance isn’t discovered at the counter anymore. 
It’s discovered in feeds. In the comments. Through other people.

The Scentbird Digital Fragrance Awards make one thing clear: discovery is becoming a system.

Read the latest on the Regatta blog.
🔗Link in bio

Event

04/15/2026

Pop-up activations are evolving into powerful partnership engines that connect physical experiences with digital storytelling.

In our latest blog, we explore how experiential marketing turns live activations into scalable growth channels for brands.

🔗 Read the full blog here: https://regattanyc.com/pop-ups-to-partnerships-experiential-marketing-brand-growth/

04/09/2026

04/09/2026

April’s Partnership Parlay is live.

Inside this edition:�
→ From Screen to Scent (feature story)�
→ 818 Tequila x Salt & Stone�
→ PUMA x Pokémon�
→ Hello Kitty x Bruno Mars

Which partnership are you most interested in this month?

Swipe for highlights, then read the full newsletter at the link in our bio.

04/07/2026

Scentbird collaborations with RuPaul's Drag Race, John Wick, and The Twilight Saga blur the line between entertainment and lifestyle, using fragrance to extend storytelling beyond the screen.

In our latest blog, we explore how these partnerships turn narrative into immersive, discovery-driven brand experiences.

🔗 Read the full blog here: https://regattanyc.com/screen-to-scent-fragrance-entertainment-partnerships/

03/18/2026

From watching… to experiencing ✨

The game is changing — product placement isn’t just something you see anymore, it’s something you participate in.

With Scentbird x RuPaul’s Drag Race, fans aren’t just watching the moment… they’re stepping into it.

Now you can choose the same fragrances, build your own persona, and be part of the world — not just admire it.

So let’s talk 👇

Would you be more likely to try a product if you could experience it like this?

Read the full blog here: https://regattanyc.com/scentbird-rupauls-drag-race-product-placement-to-participation/

02/26/2026

Hershey’s Olympic activation proves that cultural moments don’t end when the event does.

By turning medal symbolism into a shoppable product, the brand moved from visibility to velocity: connecting broadcast, retail, and digital into one cohesive ecosystem.

In our latest blog, we break down how emotional alignment drives commercial impact.

Read the latest on the Regatta blog.
🔗 Link in bio.

12/10/2025

Holiday marketing just got smarter. 🎄 Our new blog breaks down how Bath & Body Works turned scent into a citywide experience, proving that subtle sensory moments can spark major emotional impact. 🔗 Link in bio

11/26/2025

Happy Thanksgiving from the Regatta team! Grateful for our community and excited for what’s ahead. 🍁🦃