Capacity - Marketing for Arts and Culture

Capacity - Marketing for Arts and Culture Capacity is a marketing consulting firm that helps arts and cultural organizations. We host an annual conference in New York City called Capacity Boot Camp.

Capacity is the premier digital marketing consulting agency that serves leading performing arts organizations including Alvin Ailey American Dance Theater, Pacific Northwest Ballet, Lincoln Center, and Roundabout Theater Company. Practice areas include digital advertising, email strategy, web analytics, AI strategy, content creation and strategy, and search and answer engine optimization. Our miss

ion is to help clients engage audiences, build community and market smarter. Learn more: www.CapacityInteractive.com.

Jeffrey Haydon learned early that progress rarely comes without uncertainty. The President and CEO of Ravinia Festival ®...
06/11/2026

Jeffrey Haydon learned early that progress rarely comes without uncertainty. The President and CEO of Ravinia Festival ® shares why nonprofit organizations need the courage to embrace calculated risks if they want to grow and evolve. Hear more on Arts Unscripted with monica holt

Did you catch the Tony Awards last night? Congrats to all of this year’s winners and nominees, including the incredible ...
06/08/2026

Did you catch the Tony Awards last night? Congrats to all of this year’s winners and nominees, including the incredible productions featured on Arts Unscripted with .

Over the course of the spring season, Monica sat down with performers and creatives whose work brings these productions to life. Swipe for a few of our favorite moments and hear their full stories at link in bio.

Featuring:
* of Ragtime and
* of Ragtime
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06/05/2026

What makes Broadway musicals so special? For Beth Callen, part of the answer is live music.

On the latest episode of Arts Unscripted with Monica Holt, the multi-instrumentalist and pit musician for The Lost Boys shares why live music is an essential part of the spectacle happening eight times a week on Broadway.

Hear More → https://bit.ly/3PH683i

06/03/2026

Casting directors shape culture.

On the latest episode of Arts Unscripted with Monica Holt, Victor Vazquez, founder of X Casting and casting director for Cats: The Jellicle Ball, describes casting as a curatorial practice—one that influences who audiences see, how stories are interpreted, and what perspectives are centered onstage.

Hear More → https://bit.ly/4x7pijA

06/01/2026

Theater’s greatest stories are rarely carried by one person alone.

On Arts Unscripted with Monica Holt, Broadway performer Allison Blackwell reflects on the power of ensemble storytelling in Ragtime at Lincoln Center Theater, and why every production depends on the artists who build the world around its principal characters.

Hear more → https://bit.ly/4dGGGE9

05/28/2026

Perfection isn’t what makes art meaningful.

On the latest episode of Arts Unscripted with Monica Holt, singer-songwriter Oliver Richman reflects on why imperfection matters in a world increasingly shaped by AI, algorithms, and polished outputs.

🎧 Hear more → https://bit.ly/4nSO4zP

What changes when departments stop working in silos and start building together? Three leaders from the share how colla...
05/21/2026

What changes when departments stop working in silos and start building together? Three leaders from the share how collaboration across teams helped fuel major audience growth and reshape organizational culture in just two years. Hear more on Arts Unscripted with (formerly CI to Eye)

The Sydney Symphony Orchestra is rethinking how teams collaborate across the organization, and the results are transform...
05/21/2026

The Sydney Symphony Orchestra is rethinking how teams collaborate across the organization, and the results are transformative.

In the latest episode of Arts Unscripted with Monica Holt, the Symphony’s marketing, artistic planning, and learning & engagement leaders share how trusting one another, building shared goals, and embracing ambitious ideas helped drive unprecedented audience growth.

🎧 Listen → https://bit.ly/3RTWASV

05/14/2026

Few things unite us as powerfully as shared arts experiences.

On the latest episode of Arts Unscripted with Monica Holt, Susan Magsamen explains how audiences connect on a neurological level when taking in a performance or exhibit, and why that creates conditions for greater collaboration and risk-taking.

Listen → https://bit.ly/4umTFR2

05/07/2026

When leadership changes every few years, organizations lose continuity, trust, and momentum.

On the latest episode of Arts Unscripted with Monica Holt, choreographer Jacob Jonas reflects on the ripple effects of constant executive turnover in the arts, and pushes for systems designed to sustain organizations for decades—not just seasons.

🎙️ Hear more → https://bit.ly/4u3VUZI

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