Capacity - Marketing for Arts and Culture

Capacity - Marketing for Arts and Culture Capacity is a marketing consulting firm that helps arts and cultural organizations. We host an annual conference in New York City called Capacity Boot Camp.

Capacity is the premier digital marketing consulting agency that serves leading performing arts organizations including Alvin Ailey American Dance Theater, Pacific Northwest Ballet, Lincoln Center, and Roundabout Theater Company. Practice areas include digital advertising, email strategy, web analytics, AI strategy, content creation and strategy, and search and answer engine optimization. Our mission is to help clients engage audiences, build community and market smarter. Learn more: www.CapacityInteractive.com.

09/17/2026

AI strategy shouldn’t begin with the assumption that faster is always better.

Baratunde Thurston offers a more thoughtful framework to consider before adopting the next tool.

Arts Unscripted with Monica Holt: A Capacity Podcast → https://bit.ly/4cQWLq5

09/10/2026

Transformation doesn’t come with a checklist.

Vivo Performing Arts CMO Courtney Burke Summers reflects on what she’s learned about leading through uncertainty: plan for what you can, stay flexible, and recognize that the scenario you never considered may be the one you ultimately face.

Arts Unscripted with Monica Holt: A Capacity Podcast → https://bit.ly/4r6ImM7

What can a museum do? For National Public Housing Museum Executive Director Lisa Yun Lee, the answer is: quite a lot. Li...
09/03/2026

What can a museum do? For National Public Housing Museum Executive Director Lisa Yun Lee, the answer is: quite a lot.

Lisa joined us on Arts Unscripted with Monica Holt to make a powerful case for cultural institutions as places that don’t just preserve the past, but actively help us imagine and build a better future.

Swipe through our favorite lessons from Lisa and tag a museum leader you admire 👇

08/27/2026

A strong brand is inseparable from the people who bring it to life.

Kim Jakominich shares why strong institutional brands start from the inside.

Listen to the full episode of Arts Unscripted with Monica Holt: A Capacity Podcast > https://bit.ly/4gitoPw

08/20/2026

People can smell authenticity, and it’s different from showmanship.

Ann Morrow Johnson of Gensler Los Angeles : on why the most resonant experiences tell a clear story instead of relying on bells and whistles.

Arts Unscripted with Monica Holt: A Capacity Podcast

08/13/2026

The impact of the arts doesn’t end when the event does.

On Arts Unscripted with Monica Holt, Marc Bamuthi Joseph challenges organizations to consider the broader outcomes of their work: connection, possibility, belonging, and change.

Listen to the episode: https://bit.ly/4qoaMkA

07/23/2026

Looking for industry conversations that are inspiring—and sometimes just funny?

Arts Unscripted with Monica Holt is THE spot for insightful interviews about the future of arts and culture. Tune in for the incredible guests, stay for the unscripted moments that feel like you're hanging with friends.

Explore episodes → https://bit.ly/4yHb0ac

You spend time driving audiences to your website, but do you know what happens once they get there?Answers to these ques...
07/21/2026

You spend time driving audiences to your website, but do you know what happens once they get there?

Answers to these questions can help you make smarter marketing decisions, improve the user experience, and increase conversions.

Capacity's web analytics experts can help you uncover the insights hiding in your data and put them to work.

Learn more: https://bit.ly/4fpHcpE

Are you exploring targeting and ad formats beyond what Meta and Google can offer?
06/25/2026

Are you exploring targeting and ad formats beyond what Meta and Google can offer?

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Tuesday 10am - 6pm
Wednesday 10am - 6pm
Thursday 10am - 6pm
Friday 10am - 6pm

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