Foundations Marketing Group

08/23/2019

Are you drinking wine from a can yet?
https://www.linkedin.com/pulse/wine-biz-canits-trend-just-ask-consumers-monika-elling/

08/22/2019

Wine in cans; yeay or nay?

https://www.linkedin.com/pulse/wine-biz-canits-trend-just-ask-consumers-monika-elling

06/14/2019

For those looking to access or build their US wine and spirits market presence, it's time to think of innovative solutions. We can help.
"Wine+Spirits: U.S. Wholesale Consolidation Checkmate"
https://www.linkedin.com/pulse/winespirits-us-wholesale-consolidation-checkmate-monika-elling via LinkedIn

For new brands looking to access the US consumer, the world just got tougher. Yesterday's merger announcement between RNDC and Young's Market Co.

05/29/2019

Wine and spirits companies, it's time to make the consumer the central point of your product strategy. It is not about what we will make, and more about why are we making this product, who will consume it, and WHY will or should they choose our product? This is one of the 7 essential guiding principals of brand building. For more help, reac h out directly www.fmg.nyc

05/09/2019

How does your brand stand out?

05/06/2019

We not only design amazing packaging, our branding work can include much more for you. We regularly blend and source award winning wines throughout the world for our clients. Contact us directly to create or rebrand your products. www.fmg.nyc

03/28/2019

Hello wine industry; The Consumer is in Charge!

"The consumer is in charge, and when that is not recognized at the production level, problems abound. The industry needs to stop the assumptions about what products to bring to market, and elevate its efforts to create wines that will actually be wanted in the marketplace." Monika Elling

03/13/2019

Wakeup call for the wine industry. It is high time for wineries to incorporate significant effort towards integrated communications and brand development in consumer outreach. This is as important as investing in the vineyards and in all aspects of production; in fact more, because in every CPG (Consumer Product Group) sector, you do not have a business if you do not involve the consumer. This communication game has changed 15 years ago and the industry is dangerously slow in reacting.

Published in 2017, "Experts Fear Global Wine Industry Lags Dangerously Behind in Embracing Social Media" was based on a decade of my work. "Elling’s concern for the wine and spirits industries stems from her perception that the success producers may have enjoyed decades ago will no longer be possi...

10/12/2018

Somm Scandal hits the waves. We sincerely hope that a few, problematic people do not ruin it for so many who have worked so hard to legitimetly attain this MS designation.

The Court of Master Sommeliers says a member leaked inside information from its most challenging certification exam. As a result, 23 of the 2018 Master Sommelier recipients will have to redo the blind tasting to re-earn the title.

08/20/2018

Booking our plane tickets to Charlotte, NC!

The must-visit restaurants, breweries, doughnut shops, and bologna sandwich haunts in Queen City.