BU Style

BU Style An NYC-based style consulting company that offers personal shopping, closet consultations, & styling as well as corporate & small-group image training.

Natalie Tincher launched Buttoned Up in 2010 desiring to help others gain an added measure of confidence through cultivating a style that complements their unique personality, lifestyle, and physical attributes. Born and raised in Indiana, she has an outgoing and approachable personality that puts her clients at ease as she helps them simplify their lives through creating a cohesive and versatile

wardrobe. Natalie is certified in Image Consulting through the Fashion Institute of Technology, where she is a regular guest speaker, and stays apprised on the latest trends and designers by working backstage at New York Fashion Week. Since founding Buttoned Up, Natalie has served hundreds of personal clients from all walks of life and also has shared her expertise with corporate groups at major financial institutions and media companies. In addition, her expertise has been sought out by various news outlets such as TimeOut New York, FoxNews.com, and DNAinfo. The joy and fulfillment Natalie receives from her work causes her to continually look for ways to use her skills and energy to help Buttoned Up reach a broader audience as well as to consistently deliver the best and most efficient service possible to every client.

✨ Authentic Style = Unshakable Confidence ✨When you own your style, you own your power. Dressing authentically isn’t jus...
02/20/2026

✨ Authentic Style = Unshakable Confidence ✨

When you own your style, you own your power. Dressing authentically isn’t just about fashion—it’s about self-acceptance, confidence, and creative expression.

When you embrace what feels true to YOU, you step into a style that’s comfortable, empowering, and uniquely yours. And the best part? Confidence follows. Because when you feel good in what you wear, you radiate a presence that’s undeniable.

So, what’s one piece in your wardrobe that makes you feel like your most authentic self? Drop it in the comments! 👇
Read more 👉 https://lttr.ai/AoZW7

✨ Style Beyond Trends: Wear Your Authenticity ✨Fashion trends come and go, but authentic style? That’s timeless. When yo...
11/17/2025

✨ Style Beyond Trends: Wear Your Authenticity ✨

Fashion trends come and go, but authentic style? That’s timeless. When you move beyond the pressure of what’s “in” and instead focus on what feels like YOU, you cultivate a personal style that is both empowering and deeply reflective of your identity.

True style isn’t about fitting in—it’s about standing out as your most confident, authentic self. When you dress in alignment with who you are, you don’t just look good—you feel unstoppable.

What does authentic style mean to you? Let’s talk about it! 👇
Read more 👉 https://lttr.ai/AlHnP

11/03/2025

Plan outfits that layer well and still reflect your unique style—but also connect with the settings you’ll be in.

That’s the balance I work on with clients: creating looks that feel authentic and appropriate. The jacket that pulls double duty from client meeting to dinner. The sweater that works in a casual office but still feels polished for a presentation. The small adjustments that let your style move with you, instead of against you.

When your wardrobe reflects both your personality and your environment, you’re not just dressed—you’re prepared.

💬 How do you balance personal style with the settings you’re in?

Read more 👉 https://lttr.ai/AiXM6

09/12/2025

I’ve recently been using a rating system with clients: we aim for pieces and outfits that are 8s, 9s, and 10s—with the goal of slowly phasing out the 7s and below.

Why? Because clothes shouldn’t just be “good enough.” They should make it easier to move through your day with confidence, clarity, and ease—not add friction.

What about you—how would you rate your current wardrobe? Are you living in 8s, 9s, and 10s… or are too many 6s and 7s sneaking in?

Read more 👉 https://lttr.ai/AiXM3

09/11/2025

Just like you wouldn’t run a marathon in stilettos (unless that’s your thing), you shouldn’t build a work wardrobe that makes your day harder than it has to be. Your wardrobe should make it easier to move through your day with confidence, clarity, and ease—not add friction.

Read more 👉 https://lttr.ai/AiXM1

Even in offices with clear dress codes, no two days look exactly the same. That’s why I suggest taking 60 extra seconds ...
09/10/2025

Even in offices with clear dress codes, no two days look exactly the same. That’s why I suggest taking 60 extra seconds after you get dressed to quickly review your day’s events—and picture yourself moving through them in the outfit you’ve chosen.

Read more 👉 https://lttr.ai/AiXMz

If your office place doesn't expressly outline a dress code, what should you wear? Here are some tips from Style Strategist Natalie Tincher on what to do if you are confounded by your no dress code office style.

Figuring out if your office's “business casual” includes sneakers shouldn’t feel like solving a fashion riddle.Do you ha...
09/09/2025

Figuring out if your office's “business casual” includes sneakers shouldn’t feel like solving a fashion riddle.

Do you have a clear understanding of your office dress expectations? Or are you playing a "dressing" game?

Read more 👉 https://lttr.ai/AiXMv

When you get dressed for your job—whether you’re leading a team, pitching ideas, or tuning in on Zoom—you’re sending a m...
09/09/2025

When you get dressed for your job—whether you’re leading a team, pitching ideas, or tuning in on Zoom—you’re sending a message about who you are and how you want to be seen.

Read more 👉 https://lttr.ai/AiXMx

At the end of the day, dress codes may be written (or not), but your personal brand is always speaking.Read more 👉 https...
09/08/2025

At the end of the day, dress codes may be written (or not), but your personal brand is always speaking.

Read more 👉 https://lttr.ai/AiXMt

As you start to build what I call your 'core'drobe and style it for different professional settings, something shifts: y...
09/04/2025

As you start to build what I call your 'core'drobe and style it for different professional settings, something shifts: you’re no longer scrambling in the morning. Instead, you can reach for pieces that already work together, and more often than not you’ll look—and feel—ready to conquer your workday.

That’s the power of a strategic wardrobe. It’s not about having more clothes, it’s about having the right ones: versatile, well-chosen pieces that reflect your personal style and support the environments you move through.

When your wardrobe is working for you, you save time, reduce decision fatigue, and walk into meetings or presentations with confidence.

💬 What about you—does your current wardrobe help you feel prepared for your day, or do you find yourself scrambling more often than you’d like?

Read more 👉 https://lttr.ai/AiXMr

🌍 Fashion That Celebrates YOU 👗✨Gone are the days of one-size-fits-all fashion. In today’s world, brands that champion d...
08/19/2025

🌍 Fashion That Celebrates YOU 👗✨

Gone are the days of one-size-fits-all fashion. In today’s world, brands that champion diverse body types, inclusive designs, and customizable options are leading a movement—one that empowers individuals to embrace their unique style rather than conform to outdated norms.

When fashion welcomes every shape, size, and identity, it transforms from mere clothing into a powerful tool for self-expression and confidence. Because true style isn’t about fitting in—it’s about standing out as your most authentic self.

Which brands do you think are making strides in inclusive fashion? Let’s celebrate them! 👏

Read more 👉 https://lttr.ai/AhzO0

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