Orangefiery

01/26/2024

Thank you Jim Donnelly for interviewing Orangefiery CEO and founder Mike Kuczkowski alongside other industry experts for your Fullintel article on how to successfully pitch reporters.

Mike offers insights into the benefits of targeted pitches and how to best tailor pitches to catch the attention of journalists. “The best approach is research-driven. You can educate yourself on who might be interested in your story by reading their articles, and then take your story and make it relevant for them. It takes some time but that time is worth the investment.”

Want to learn more? Check out the full article below:
https://fullintel.com/blog/is-the-press-release-dead-why-mass-email-pr-pitching-persists-and-what-you-should-do-instead

Uncover the shift in PR tactics from mass email pitches to personalized strategies for better media engagement and results.

01/24/2024

Are you a Spring 2024 graduate or a rising senior interested in healthcare, corporate and nonprofit communications consulting? If so, this summer internship could be the perfect fit for you!

Orangefiery is seeking highly motivated and eager-to-learn applicants for a summer 2024 internship position.

Our collaborative environment provides the means for professional growth and plenty of opportunities to gain hands-on experience on a variety of projects in healthcare and corporate communications.

If you’re interested in applying or finding out more, click here: https://lnkd.in/epRrTWQu

05/02/2023

Karen Robayo Sanchez, M.A., was the winner of the 2022 Orangefiery’s Best Master’s Thesis Award. Orangefiery CEO, Mike Kuczkowski, spoke with Karen about her experiences and her Institute for Public Relations award-winning thesis, “Gender Equality in Public Relations and Communication: A Comprehensive Study to Bridge the Knowledge Between North America and Latin America.”

Check out their full conversation by clicking the link: https://shorturl.at/tvBQV

04/07/2023

We’re looking for new talent to join our team for a full-time/part-time paid summer internship!

Orangefiery is seeking a highly motivated and engaged individual to support our team across client projects. If you’re curious, detail-oriented and excited to gain experience in communications, then this might be the place for you!

Our boutique environment also offers ample opportunity for professional development and collaboration on a variety of projects in the healthcare, pharma and corporate spaces.

If you’re interested in applying or finding out more about the role, click here: https://orangefiery.com/join-the-team/intern-job-opening/

04/04/2023

The Orangefiery team had a great time and learned a lot at the Institute for Public Relations Bridge Conference! We can confidently say this because, as part of our follow-up to the event, we followed one of the best practices of good communications measurement. As a team, we collected qualitative data and analyzed it to help us evaluate the experience.

Dr. Julie O’Niel, Assistant Professor of Strategic Communications, Texas Christian University and Director of the IPR Measurement Commission, spoke about how rich qualitative data is central to understanding the impact and outcomes of our communications. The combination of critical thinking and data from both quantitative and qualitative research is central to understanding complex phenomena like communications. Thinking about this through an evaluation lens, the quantitative or qualitative data that we gather as communicators must be consistently shaped by our established strategy and objectives and designed to measure the outcomes or impacts of our communications.

At Orangefiery, we approach data collection and analysis as a vital input to the critical thinking process we use to develop objectives and strategies for our clients and our own growth. One of the most inspiring insights from IPR for Orangefiery’s measurement nerds was the benefits of delving deep into audience segmentation to better inform message targeting.

If you are ready to bring the deep insights of quantitative data informed by qualitative evaluation into your organization, check out the work of the IPR Measurement Commission. And if you have a specific communications challenge and want to know more about how we’d approach it, see Orangefiery’s Offerings or reach out to us directly.

04/03/2023

provided many new insights into the ways communicators across academia and business are adapting to the use of generative AI.

In short, while generative AI is not here to take our communications jobs, there is one caveat: you won’t be replaced by AI, but you might be replaced by someone who knows how to use AI.

Although called artificial intelligence, the algorithm behind generative AI is not “intelligent,” and communicators need to apply their creativity to write prompts for generative AI. The partnership between communicators and AI could allow us to be clearer in our messaging and allocate more time to big-picture strategic thinking while saving time on more routine tasks. Try asking GPT-4 to identify the key messages in your most recent media coverage or to write questions a stakeholder might be asked in a crisis situation.

It’s time to get comfortable with using a new tool – so fire up those OpenAI accounts, or at least take a peek at the GPT-4 webpage to check out generative AI’s capabilities. is free to use and here to stay!

03/29/2023

Thank you Institute for Public Relations for a wonderful time at the 2023 IPR Bridge Conference last week! Our team enjoyed learning and connecting with so many esteemed leaders in and academia.

We also want to give a special thanks to Dr. Cassandra Hayes and Dr. Victoria McDermott for speaking with our CEO Mike Kuczkowski on the importance of empathy and narrative in public health communications. Looking forward to next year!

03/21/2023

We’re thrilled to join Institute for Public Relations’s 2023 Bridge Conference TOMORROW, March 22nd and Thursday, March 23rd!

At Orangefiery, we’re passionate about insights-driven communications, especially in healthcare and pharma, and we’re so excited to talk with Dr. Cassandra Hayes and Victoria M. McDermott in our panel “Rethinking Public Health Communications: The Role of Empathy and Narrative” on Thursday, March 24th at 11:30am!

Looking forward to connecting with other professionals later this week! Please let us know if you’ll be there.

https://lnkd.in/eAiY4JNQ