Ground Glass

08/25/2019

The first time I tried this out for my photography sales, it was enough to make me wanna cry. Finally...something made sense.

08/22/2019

Want to grow your wedding photography business? Boston photographer Korri Leigh Crowley went from 6 weddings to fully booked by using these strategies in her sales.

08/22/2019

Does raising your photography prices make you squeamish? Here are 3 ways to stomp all over buying resistance without breaking a sweat.

08/20/2019

What do you do when wedding photography clients don't have the budget? Easy peasy. Use the Avenger's Close to crush the price-shopping reflex.

08/15/2019

Want to crush your photography sales? Here's a 5-step sales roadmap showing you the exact steps I used to bump up my wedding bookings 239%.

Free—no email required. Just comment and let me know you want it!

05/10/2019

Enrollment is about to close at noon today! If you want to bone up on your writing skills and actually use them to get more bookings, then head on over to Writing for Influence.

It's a full program to give you both the learning and actual live interaction with me to help you kickstart one of the most important business skill.

In Writing for Influence, you won't just learn my take-no prisoners approach to creating pulse-pounding, client-generating, profitable content in minutes a day. I'll work with you to get you started and even finish a full post.

01/11/2019

To pose or not to pose?

Attention: Posing is dead. Or not? Just a little while back, I read a post championing the end of posing. Why you might ask? What it came down to was the fact that posing is self-serving. It’s basically bait for likes. A flimsy form of self-validation, where we, as photographers, do nothing but sa...

04/10/2018

Over and over, photographers tell me there’s nothing different about them. That there are other people who shoot like them. That their unique isn’t unique enough.

And that's true…

But not really. It's only true if you think of photography as style and nothing else.

The truth is, there are plenty of great photographers with similar styles. But what really sets them apart is what their pictures say. And the thing is, no one’s pictures say the same thing as yours. No two people will take the same pictures, even when they’re at the same place.

You push the button when you do for a reason. You position yourself where you are for a reason. You react to what’s in front of you eyes for a reason.

If you want to build value, what you really need to do is find that reason and get it out there. Do it relentlessly. Do it everywhere.

Then share it in your feed, on your blog, when you talk…you name it, share it. Photographers love to use style to differentiate themselves, but it’s the hardest way possible to build a business.

There’s too much competition. Not to mention most people don’t understand photography well enough to appreciate what you do differently. But people do understand heart and caring and commitment. They do understand stories and ideas and belief. Make sure all of these see the light of day.

Once people really see you, they pay more.

03/19/2018

Feel like you're ignored? Here's a way to boost response quickly, when you share.

You don’t expect your 11-year-old son to hit on the secret formula to all success.But sure enough, that’s just what happened the other day.Now, before I get into it, pop quiz...How do you take a blog title and get as much as 327% more people to click on a link with 73% more shares? L

10/13/2017

Got a massive value giveaway worth over $5,000. Starts on Monday, but here are the deets to get in on it.

The winner of the contest will get 2 days of one-on-one training with Spencer Lum from Ground Glass. You'll be taught the full Mass Desire Method (check out the description below), in person, and we'll work together to build a custom strategy for your photography business. 2 nights of lodging and ro...

07/14/2017

There are 3 levers to selling photography. If you don't nail them, you're leaving money on the table. Hint: They have nothing to do with quality or price. And if you're a wedding photographer, be sure to hop on to the free sales mini-course: www.ground-glass.com/newsletter_ms