We are the Marketing + Media Alliance (MMA)— the global industry body for Chief Marketing Officers and their teams, dedicated to advancing marketers’ ability to create value. MMA Global is the Marketing + Media Alliance — the global industry body for Chief Marketing Officers and their teams, dedicated to advancing marketers’ ability to create value. With 800+ corporate members representing hundred
s of thousands of marketers, MMA drives collaboration across marketing’s whole ecosystem — brands, media companies, platforms, MarTech, AdTech, consultancies, and agencies — to make marketing more impactful, accountable, and predictive. For CMOs and by CMOs. MMA is an alliance that turns research & science into results. Through our proprietary Think Tanks and Labs, we create groundbreaking, evidence-based models that transform how marketing drives growth and enterprise value. Our four global Think Tanks include:
• MATT: Measurement & Attribution
• MOSTT: Marketing Organization Strategy
• ALC: AI Leadership Coalition
• DATT: Data & Customer Experience
MMA’s multi-year, multi-million-dollar research labs have redefined marketing science — from quantifying long-term brand contribution to creating the world’s first financial model linking marketing investment directly to company valuation. Marketers applying MMA frameworks have seen enterprise value gains of more than +10%. Our membership includes leading brands such as AT&T, Bank of America, Campbell’s, CVS Health, Ford, General Motors, Google, McDonald’s, Meta, Samsung, Target, The Walt Disney Company, Uber, Unilever, Visa, Walmart, Yahoo, and others. We share, discuss, and scale what works through world-class experiences — including POSSIBLE in Miami, the CMO & CEO Summit (NPS of 86%), and 60+ events globally. MMA has operations in 16 countries in APAC, Europe, MEA, LATAM, and North America. Founded in 2003 as the Mobile Marketing Association, MMA expanded its mission in 2018 and legally became MMA Global, Inc. Join the Alliance: mmaglobal.com
