AME Awards, New York, NY (2026)

12/18/2025

Congratulations to VML Indonesia on their AME Silver–winning campaign in Products & Services, “Tongue Spoon,” for CERELAC.

Addressing iron deficiency affecting 1 in 3 children, the Tongue Spoon turned a simple feeding moment into an early health check by matching the color of a healthy baby’s tongue. What started as a small design idea became a powerful tool for awareness, education, and early detection.

Backed by health partnerships, digital education, and strong retail presence, the campaign delivered real impact, maintaining category pe*******on and driving growth across channels.

A smart example of how simple innovation can make health visible and effective.

12/09/2025

Congratulations to Glade and VML on winning an AME Silver in Products & Services for “Dupe Detector.”

Gen Z was reaching for expensive décor candles, and Glade needed to prove that luxury doesn’t have to mean high-priced. Enter Dupe Detector — an AI-powered mobile tool that compares high-end candle scents to Glade’s lineup, showing shoppers that style and value can absolutely share the same scent profile.

How Glade sparked real traction:

• AI-driven scent matching with “Dupe Detector”

• 21 TikTok & Instagram “dupe discovery” videos from creators

• Target’s Roundel Media amplifying the buzz in the aisle

The results speak for themselves:

• +30% increase in buyers

• +35% lift in Gen Z + Millennial purchases

• +12% sales growth among younger audiences

• 171.8M+ views with 219% engagement

A brilliant example of AI, culture, and influence coming together to redefine what “luxury” can look — and smell — like.

12/02/2025

Congratulations to Mondelez International and VML — winners of an AME Silver in Audio Branding and Bronze in Gamification for Name This OREO.

Inspired by the internet’s theory that “O” stands for cookie and “RE” for the creamy center, VML turned OREO grammar into a voice-activated game at NameThisOREO.com. Fans raced to pronounce OREO combos for rewards, while influencers and digital OOH brought the fun into the real world.

TikTok Creator of the Year Satoyu helped spark a viral wave, driving massive engagement across Meta, Pandora, and Kroger.com.

Trust in Numbers:

• +17.2% unit sales at Kroger

• +9.6% more OREO trips

• +6% more buyers

• +68% site traffic

• 350M+ social reach

A simple, playful idea that turned curiosity into conversion — and into award-winning results.

11/18/2025

Congratulations to VML Casablanca — AME Silver Award winner for “Test My Dacia” in Best Use of Media: Activation & Engagement.

Dacia flipped the script on car buying in Morocco by removing the pressure and putting people first. Real owners became the ambassadors. Real conversations built trust. And real results followed:

• 17.8M organic impressions

• 150% increase in test drives

• 50% conversion from test drive to sale

• 80% positive brand response

A simple idea with powerful impact: let the community sell the car — honestly, socially, and human to human.

11/11/2025

Congratulations to VML Canada, AME Silver Award winner for Volkswagen Canada's "Sans Émission" in Best Use of Discipline – Media Partnerships!

Persuading audiences to choose to watch advertising content is a tall order, especially at 2 AM. But VML Canada found a brilliantly simple way to turn "dead air" into an hours-long ad that people stayed up to watch.

11/06/2025

Congratulations to VML’s AME Silver Award-winning campaign “Preserved Promos” for SC Johnson’s Ziploc®!

Sealed for Success

The results proved airtight:

• +14% increase in Ziploc® buyers year-over-year

• +10% new-to-category buyers

• +3% rise in category buyers and +2-point gain in buyer share (22%)

• Display and YouTube CTRs 3–4x higher than benchmark

• +5% unit sales lift and 1.6B impressions across 113 placements

10/23/2025

Congratulations to VML USA on winning an AME Silver Award for “OREO Calls” — a game-changing campaign for OREO (Mondelez International). 🏀🍪

When March Madness hits, cookies usually sit on the sidelines while salty snacks take center court. But in 2024, OREO decided to get in the game.

OREO Calls turned referee whistles into cookie moments, transforming timeouts into opportunities for fans to play — and snack. By scanning referees’ black-and-white striped uniforms, fans unlocked real-time OREO offers at Walmart, making every “traveling” or “charging foul” a chance to score something sweet.

With a mobile-first experience, 22 referee signals linked to specific OREO SKUs, and a smart mix of social + digital ads, OREO turned seconds of downtime into 40 minutes of brand visibility across each game — and a 487% ROI in just one day.

Game-Changing Results:

🏆 +17% surge in OREO trips at Walmart

📈 +4% YoY unit sales growth

💰 $4.1M in incremental category sales

🍪 Cookies outpaced salty snacks (+8.7% vs. +5.9%)

A clever, culture-driven idea that turned interruptions into anticipation — and proved once again that creativity wins championships.

10/14/2025

Congratulations to VCCP London on winning AME Gold for Daisy vs Scammers, created for Virgin Media O2.

Instead of another “beware of fraud” PSA, they flipped the script with Daisy — a 78-year-old, AI-powered grandma who wasted scammers’ time with rambling stories, forgotten bank details, and even recipe swaps. What started undercover became a public sensation, backed by Love Island’s Amy Hart and real scam-call footage.

The impact speaks for itself:

• £20K media spend → 2+ billion earned impressions

• £36M in AVE

• 2,000+ global news features (NYT, Forbes, BBC, Hindustan Times)

• Celebrity amplification from Whoopi Goldberg, Chrissy Teigen, and more

• 1,000+ scammer hours wasted

• Trust in O2’s fraud efforts up 42%

• Awareness of the 7726 scam reporting number up 44%

A strong example of how AI, creativity, and social good can work together — and why campaigns with heart cut through the noise.

10/09/2025

Congratulations to VML Belgium and Child Focus on their AME Gold Award win for the groundbreaking “Finding Juliette” campaign!

On International Missing Children’s Day, the team transformed search behavior into a lifeline—renaming two long-missing children after Belgium’s most-Googled celebrities and triggering a nationwide digital search effort. With only $5,500 in media spend, the campaign sparked 2M+ searches, $700K in earned media, and most importantly—led to Juliette being found alive just three weeks later.

A powerful reminder of how creativity and technology can reunite families and drive real-world impact.

09/30/2025

Congratulations to VML UK's AME Gold Award–Winning “Waiting to Live” Campaign for NHS Blood & Transplant!

Giving Time Back: Only 3.1% of children in the UK were registered as organ donors—a heartbreaking gap with life-or-death consequences. VML UK responded with “Waiting to Live,” placing 233 handcrafted dolls in GP offices and hospital waiting rooms. Each doll carried a QR code linking to the real stories of children waiting for transplants—turning idle moments into lifesaving action.

Remarkably Effective: With zero paid media, the campaign generated:

• 1.5 billion impressions across 751 pieces of coverage

• 56,000 new under-18 donor registrations — a 10% year-on-year increase

• 45,000 microsite visits, with people listening to an average of 3 stories each

Lives Changed: More than half of the children featured have since received transplants, showing that purposeful creativity doesn’t just move audiences—it saves live

“For a singular campaign to contribute to a 10% uplift in registrations from under-18s is a remarkable outcome and has potential to help us save more lives of children.”

— Benjamin Carlson-Davies, Planning and Evaluation Manager, NHSBT

09/29/2025

Congratulations to VML Spain on winning an AME Gold Award for Kraft Heinz UK’s “Ridiculously Good” campaign!

🍅 Owning the Aisle

Despite 150 years of tomato expertise, Heinz had never entered the pasta sauce market. In a category crowded with private labels, VML Spain turned this late arrival into an advantage—launching “Ridiculously Good”, a bold platform built on honesty and humor.

🚀 Ridiculously Effective

Through a three-stage rollout (announcing, accelerating, establishing), the campaign tapped into culture and Heinz’s heritage. From citywide apologies to headline-grabbing innovations like Heinz x Absolut Vodka Pasta Sauce and the provocative Tomato Ketchup Pasta Sauce, the work sparked conversation, reframed Heinz as the rightful pasta aisle leader, and made people smile.

📈 Real-World Results

The results speak for themselves:

Best pasta sauce launch in the last 5 years

10% market share captured in a saturated category

Heinz became the top driver of volume growth and pe*******on

This campaign proves that bold honesty, cultural relevance, and a consistent creative platform can build lasting brand equity and deliver real business results.

👏 Bravo to the VML Spain and Kraft Heinz teams for raising the bar in effectiveness and creativity.

Stay tuned—more Gold-winning AME case highlights are coming soon!

09/16/2025

Congratulations to VML Argentina for earning the AME Regional Campaign of the Year – Latin America with “Absurd Promises”!

Spotlighting inequality, this powerful campaign for ASDRA (Down Syndrome Association of the Argentine Republic) turned a little-known but unjust law into a national debate using creativity, AI, and real-time disruption to demand change. Within six months, the law was reformed, improving the lives of over 2 million people.

Already a Gold AME Tower winner, “Absurd Promises” proves the power of ideas to drive real-world impact.

Stay tuned as we continue to showcase more of this year’s exceptional Gold-winning campaigns—work that sets the global standard for creativity and effectiveness.

AME Awards

12/18/2025

12/09/2025

12/02/2025

11/18/2025

11/11/2025

11/06/2025

10/23/2025

10/14/2025

10/09/2025

09/30/2025

09/29/2025

09/16/2025

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