Pons Group

Pons Group Product Development - UX Design and UI Design For Tech Startups

Pons Group is a digital product development and product design studio that specializes in User Experience Design. Our user-centered approach utilizes UX Design, insights and optimization to create emotional connections, evoke meaningful experiences
and create value.

Among his many contributions, Prince was instrumental in ensuring young people of color have a voice in the tech sector ...
04/22/2016

Among his many contributions, Prince was instrumental in ensuring young people of color have a voice in the tech sector through . An organization on a mission to connect 100,000 low-opportunity young adults to high-paying careers in technology. Thank You Prince! http://www.yeswecode.org/prince

Here's how the wrong   decision can cost you $13 Million. http://bit.ly/1Q1SgG4
10/05/2015

Here's how the wrong decision can cost you $13 Million. http://bit.ly/1Q1SgG4

Hopefully, this will be a lesson to other companies who use dark UX patterns to trick their users.

10 things every   designer should know.
07/07/2015

10 things every designer should know.

It may seem a bit corny to think of user experience design in terms of going to your local grocery store, but the experiences are similar. Our customers are visitors to the sites we create, and the groceries are the content in which they came to the site for.

This is how you keep 60 Million users happy...
05/29/2015

This is how you keep 60 Million users happy...

Back in March, a developer named Renan Cakirerk wrote a small piece of code that made a big impact on Netflix. Cheekily named "god mode," it addressed one of the most annoying aspects of trying to...

A must read for   and   designers.
05/20/2015

A must read for and designers.

John Underkoffler believes "designing and deploying radically more capable UIs is one of the most important things we can do today."

4 great reasons why High Fidelity in UX Design are a product designer's most powerful tool.
03/11/2015

4 great reasons why High Fidelity in UX Design are a product designer's most powerful tool.

Fidelity is the degree of exactness to which a model reproduces the real thing. How much fidelity is enough? The greater the fidelity, the more likely it is that someone will understand your design intent. The more real something looks and feels, the more likely it is that you’ll receive actionable…

Whether your want to build a great product of create a memorable brand, empathy for your audience is the key to successf...
02/20/2015

Whether your want to build a great product of create a memorable brand, empathy for your audience is the key to successful ideas.

http://bit.ly/1CUbW9l

With over 6,400 books written on branding, the subject has gotten complex. Yet simplicity is where the power exists. This video was conceived, written and na...

The design process is about designing, prototyping and making. When you separate those, final result suffers.See what we...
01/19/2015

The design process is about designing, prototyping and making. When you separate those, final result suffers.

See what we are working on this week by following us on .
https://dribbble.com/wearepg

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