Dera Lee Productions

08/05/2026

07/31/2026

Wellness starts with the little things. At Sam’s Club of Wellness, self-care took the form of a Bloom Bar, build-your-own bouquets backed by Member’s Mark’s 7-Day Fresh Guarantee. Guests moved through petals and greenery, building bouquets as easily as they were building their wellness routines.

Fresh flowers, fresh perspective. 🌸

07/30/2026

Wellness that moves with you👟

At the Sam’s Club of Wellness, guests found their footing on the mat against a signature Sam’s Club backdrop, warming up ahead of the workout class with Jenna Palek. Every pose was a reminder that wellness isn’t just something you buy, it’s something you practice.

Movement, mindset, momentum. 💙

07/29/2026

Introducing Sam’s Club of Wellness! We turned Gary’s Loft into a one-stop destination for wellness: an immersive clubhouse takeover built for media and creators to explore nutrition, fitness, recovery, self-care, and more, all under one roof. Wellness, stocked and ready, from hydration to daily supplements, every corner held a piece of the story, and this was just the beginning.

More from inside, coming soon. ✨

07/21/2026

POV: it’s event day for the Who What Wear 100 Beauty Awards, and Dera Lee, CEO and Founder, is making it happen. ⏳✨

06/18/2026

This stat stopped us mid-scroll…and it should stop every brand too.

05/01/2026

Your 5-in-1 coverage plan just dropped. Welcome to the Olay Skinsurance Office brought to life by DLP Experiential. 🩷

05/01/2026

This was not your typical day at the office. ✨

Inside the Olay Skinsurance Office, guests moved through a thoughtfully designed journey from intake forms and a branded waiting lounge to expert-led one-on-one sessions where they experienced the Super Serum Collection firsthand. Before heading out, they filed a claim and walked away with full-size product and exclusive perks.

Every detail was built to make the product the hero and to give guests a moment worth sharing.

04/30/2026

Proof of coverage, captured. 📸

From the content booth to the selfie station, every corner of the Skinsurance Office was built for the moment. Guests left with a digital keepsake because every great policy comes with documentation. Paired with a skin analysis experience and office-themed photo vignettes, this was a space designed as much for the gram as it was for discovery.

Bold exterior. Pink-drenched interior. Content-ready at every turn.💕📸

04/29/2026

Last week, the Skinsurance Office was open for business. 🩷✨

We transformed a New York storefront into a fully branded, pink-drenched insurance office to launch Olay’s Super Serum Collection as the ultimate 5-in-1 body care policy. Because your skin deserves comprehensive coverage, from the neck down.🫧

Guests checked in at the front desk, filled out their intake form in the waiting lounge, then headed into a one-on-one session with a Skinsurance Agent for expert education and hands-on product trial. Lead Agent? None other than Corporate Natalie herself.🤝

From a bold storefront that stopped foot traffic cold to a selfie station, skin analysis, digital policy card, and full-size product gifting at exit, every touchpoint was built to be experienced and captured.