Dera Lee Productions

Dera Lee Productions An Award-Winning Experiential Marketing Agency. Let’s Tell a Story Together!

03/02/2026

DLP brought bold flavor to life in NYC with an immersive pop-up celebrating Lactaid’s newest Creamer lineup ☕✨

From cold brew flights and hands-on tastings to a Charm Bar, crane game, and signature photo moments, every detail was designed to make the creamer lineup the hero.

02/27/2026

A little warmth from our September activation to carry us through this cold snap 🌱

An intern day in the life: Follow Paige behind the scenes on event day at Flora House by 🌿☀️

02/25/2026

With all this colder weather, we’re throwing it back to a warmer moment…our September activation with Bailey Nurseries 🌿☀️

An intern day in my life: Follow Paige’s day behind the scenes at Flora House by Bailey!

02/10/2026

It’s cold, it’s gray… so naturally we’re reminiscing on this past summer ☀️

Take us back to the Covergirl Blur Beach Club in Miami and Flora House by Bailey in NYC ✨


12/31/2025

A year built on moments, magic, and making things happen.🌟

Grateful for every client, collaborator, and moment that made this year possible.

#2025

12/24/2025

This holiday season, we’re reflecting on some of the festive experiences and activations we’ve been proud to bring to life over the years. Each one was rooted in creativity, connection, and celebrating the magic of the season.

Wishing everyone a warm and joyful holiday ✨

Featured Holiday Experiences:
• Beloved (2022)
• Beloved (2023)
• Marshalls & TJ Maxx Holiday (2023)
• Sephora Holiday (2023)
• Marshalls & TJ Maxx Holiday Market (2025)
• SHEIN Hauliday Market (2025)

12/19/2025

A peek inside the space created around Pantene’s latest innovation. Where research met elevated experience.🔬✨

The story behind the science.📖🔬✨Editors, dermatologists, and creators gathered for an expert led panel featuring Pantene...
12/19/2025

The story behind the science.📖🔬✨

Editors, dermatologists, and creators gathered for an expert led panel featuring Pantene scientists, dermatologists, and ProTeam members, diving into the research, technology, and innovation powering the Abundant & Strong 3 Step Anti Hair Loss System. Thoughtful conversation and real expertise offered a deeper look at what makes this launch truly transformative.

Following the discussion, guests moved into hands on demonstrations and interactive science moments, bringing the innovation to life through exploration and discovery.

Where science meets glamour 📸🌟A custom photo moment captured the essence of Pantene’s newest innovation, with soft textu...
12/18/2025

Where science meets glamour 📸🌟

A custom photo moment captured the essence of Pantene’s newest innovation, with soft textures, sculptural drapery, and a refined palette designed for elevated content and lasting impressions.

Nearby, personalized engraving moments allowed guests to customize brushes and planners, adding a thoughtful, take home detail that celebrated strength, beauty, and the confidence behind it.

An Elevated Introduction to Strength and Science✨🧪Guests were welcomed into a world of Pantene through flowing blush dra...
12/17/2025

An Elevated Introduction to Strength and Science✨🧪

Guests were welcomed into a world of Pantene through flowing blush drapery and gold accented details, setting the tone for a science forward yet timelessly beautiful experience. Thoughtful hospitality touches complemented the entrance, immediately immersing guests in a space where beauty and innovation intersected.

The event was designed to introduce Pantene’s Abundant & Strong line through immersive discovery, hands on education, and expert led storytelling, creating a refined environment that invited guests to engage with the science, innovation, and people behind the product.

A moment made for pure Glinda-fied glam. 🫧✨The Beauty Lab’s vanity experience invited guests to sit, pose, play, and imm...
11/28/2025

A moment made for pure Glinda-fied glam. 🫧✨

The Beauty Lab’s vanity experience invited guests to sit, pose, play, and immerse themselves in a Wicked-inspired world of beauty and self-expression. From the lush florals and layered lighting to the reflective details, every touchpoint was crafted to capture the essence of Wicked’s iconic universe.

Just one of the many magical scenes inside the Olay + Secret × WICKED pop-up.💚🩷

Feeling extra grateful this week for moments like these... where creativity, community, and innovation collide.At the Wi...
11/27/2025

Feeling extra grateful this week for moments like these... where creativity, community, and innovation collide.

At the Wicked: For Good Beauty Lab, guests dove into hands-on scent testing, texture demos, and product science storytelling that brought the new Olay and Secret limited-edition collection to life.
Watching attendees light up as they explored Glinda and Elphaba-inspired scents was truly something to be thankful for.🩷💚

Here’s to experiences that spark joy, engagement, and a little bit of magic.✨

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New York, NY

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+19177235149

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