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10/14/2019

Twitter is going through what many consider to be a renaissance. But why is the platform becoming so popular once again? To find out, check our blog for that plus a whole lot of bird puns! http://bit.ly/OldBirdNewTricks

10/04/2019

With short form video having a low barrier of entry and TikTok itself gaining traction among a large user base, it's no wonder more and more brands are moving into the space. TikTok is counting on it.

TikTok is inspiring influencers to create unpolished content that companies use to promote songs and apparel.

09/30/2019

On almost all social media platforms, Gen Z and Millennial usage is down when looking at 2 year growth. Only 2 didn't show negative growth - Snapchat, which was stagnant, and Instagram, which only grew 2 percentage points. Are you using less social media?

Social media has been a key part of digital marketing, but usage is declining, especially among Gen Z and Millennials. Here are ways marketers get their attention without using social media.

09/26/2019

might be over and done, but we can't help thinking about the latest and greatest from the floor. Check out our new blog where we dive into the biggest trends and the experience of hosting our 3rd annual influencer event! https://wearelmsblog.com/the-best-of-expo-east-2019-lms-top-trends-brands-and-influencers/

09/23/2019

Instagram has started age-gating content that promotes diet teas and cosmetic surgery for users under 18. This change is yet another that has come about due to the growing concerns about social media's effect on mental health.
https://www.theguardian.com/technology/2019/sep/18/instagram-tightens-rules-on-diet-and-cosmetic-surgery-posts

09/16/2019

🌟 NEW BLOG POST! 🌟 10 years ago, influencers were barely a blip on marketers radars. Now, they are a whole type of advertising in and of itself. But how has influencer marketing changed over the years and what does the landscape look like now? Check our latest blog to get the deets!

This is the story all about how Influencer marketing got flipped, turned upside down. We’d like to take a minute, just sit right there… Annnnd… we’ll tell you how the 2019 influencer is taking the throne in the marketing industry, all while yelling “yo homes, smell ya later.” Over the pa...

09/09/2019

Why collab with a brand when you could just own it? That's the route many influencers are taking and proving just how successful they can be! These Entre-Influencers (Entrepreneur + Influencer) prove that you don't necessarily have an MBA to make it in the world of business. To know more, check out our new blog!

Why influence for others, when you could own for yourself? As an agency that specializes in influencer marketing, LMS has seen an entrepreneurial trend rise in the social media landscape. Business-minded influencers are leveraging their status beyond paid partnerships to launch their own, highly-eff...

09/03/2019

Once, vegan foods were seen as "weird." Now, they're one of the fastest growing products on the marketing. With everything from plant-based meats to milk made of everything but actual animals vegan products are all the rage with more than just vegans. Why? Look no further than social media:

Everyone eats vegan food. You, me, your mom, your neighbor, the guy who pumped your gas that one time in New Jersey…everyone. If you’ve eaten an apple, you’ve eaten vegan. Vegan food is, afterall, just food, and that fact is what many vegan CPG brands are trying to make clear to all consumers....

08/29/2019

26% of marketers plan to reduce their ad spend on Facebook. But where are marketers planning on moving to?

According to Hanapin, 26% of marketers plan to reduce their ad spend on Facebook. Inspired by the report, we suggest other places to fill in the gaps.

08/26/2019

Roundup of important social news, courtesy of : Not more ad targeting for kids on YouTube, Facebook is working to bring journalist in to curate the news feed, and TikTok is experimenting with in-app shopping!

This week, LinkedIn publishes new people, industry and advertising insights for marketers, YouTube responds to The Federal Trade Commission and considers removing targeted ads from videos that children are likely...

08/21/2019

TikTok has partnered with WeQ Influencers in order to help usher in brand campaigns on the platform. If you have any lingering doubt that TikTok is going to become influential on social media, best to shelve them now. Do you use TikTok?

The partnership aims to provide brands and app developers with access to native ad campaigns that include creators on the social video platform.

08/09/2019

Hanna Beth was an influencer before it was cool. Check out this great interview with one of the first influencers. And we mean waaaaaay back.

"Now everyone wants you to be the same."