Taykey

11/30/2017

We're thrilled to announce Innovid has acquired Taykey to help brands realize the correlation between relevant content and video ad performance https://hubs.ly/H09kkW_0

11/28/2017

Taykey's VP of Marketing, Jon Nevitt shares his thoughts on the future of programmatic TV for 2018 and if it will shake things up in AdTech

As media consumption habits continue to shift between screens, programmatic TV is one dynamic that could potentially transform the way TV ads are bought and sold. Is programmatic TV the next billion-dollar opportunity in the TV industry?

11/27/2017

Consumers talked about Google Home 35% more than Amazon Echo on Black Friday. Which product will dominate on Cyber Monday?

11/22/2017

Happy Thanksgiving from Team Taykey

11/21/2017

The iPhoneX, Amazon Echo, and Google Home are the top 3 most buzzed about Black Friday items. Find out what else and where else people are shopping this week
https://hubs.ly/H09fbPS0

11/16/2017

How do you define a quality ad environment? See what hundreds of ad buyers told us. Download our latest whitepaper: https://hubs.ly/H09ccHV0

11/15/2017

Does have what it takes to surpass Gal Gadot's as the top DC Movie of 2017? We dug into our data to see how audiences are talking about the latest superhero film

We dug into our data to see how people are talking about Justice League and if it has all of the makings for a billion dollar success.

11/14/2017

We analyzed the most talked about brands and products for Black Friday consumers. Smart Home products are 4x more talked about than clothing this year. Find out more Black Friday insights here: https://hubs.ly/H099_x60

11/09/2017

We worked with Digiday to survey 200+ programmatic buyers regarding their approach to balancing quality and scale. Read on to see their responses, tactics, and best practices:

Taykey worked with Digiday to survey more than 200 advertising professionals regarding their approach to balancing quality and scale.

11/07/2017

We worked with The Drum to highlight the top trends of October including World Series analysis and all things Halloween

The World Series and Halloween have been longtime cultural icons of October, and that was reflected in the month's most dominant online conversations.

11/06/2017

Did you know: 88% of marketers feel forced to choose between programmatic quality and scale. Read our full report to learn how marketers try to seek balance in programmatic quality and scale.

Taykey worked with Digiday and surveyed 228 advertisers to discover how they successfully balance quality inventory with scale programmatically.

11/03/2017

We worked with Business Insider to discover which other TV shows fans are talking about and watching

If you already watched all of Netflix's hit series "Stranger Things," we found the 10 other shows you're most likely to love, too.