10/27/2021
“Many of today’s companies also require reinvention as they grapple with market effects and consumer trends caused by Covid-19. For proof that it’s possible, they should look no further than LEGO, who has thrown out the instruction booklet and successfully reconstructed itself again and again.” Sadia Ali, Senior Strategy Manager at Heartbeat shares her thoughts in The Drum on LEGO’s blueprint for brand rebuilding. Read the rest of Sadia’s piece below.
Imagine a company that sells 600,000 items a day, is used for five billion hours a year, and was named toy of the century. Twice. Now imagine this same company crumbling five times — three times literally (all due to fires), twice figuratively — and having to be rebuilt with a different strategy...