DNAMarketing

23/09/2025

Had an amazing time with last night!! We explored personal branding, owning our stories, and intentional presence in online and offline spaces. Always an honor to uplift my sisters - our future shines bright! 🩵✨

26/07/2025

Next Lesson Loading:

A cautionary tale featuring…..🎯

See y’all soon.

09/07/2025

Okay ‘25!!! We see you!!
So very proud to call this ridiculously dynamic group of women Sorors. Welcome, welcome, welcome to the sisterhood. We’re so glad you’re here. 🔺🐘✨

09/07/2025

04/07/2025

Summer School is in session and today’s topic is INDEPENDENCE.

It’s one of the most overused words in branding… and one of the hardest to actually live out. But Lisa Price? She just gave us a masterclass.

She didn’t just create Carol’s Daughter, she bought it back. Legacy, Leadership, and Ownership reclaimed.

Brand Lesson:
Independence is the real flex.

Authenticity isn’t a tone of voice. It’s a return to purpose. It’s not just what your brand sounds like…it’s how your values show up.

Watch the full breakdown. Take notes. Class is always in session with .
Daughter

21/06/2025

Today’s Lesson: Know Your Audience

Nike + SKIMS is the collab we didn’t see coming—but absolutely makes sense. Why? This isn’t a trend. It’s a takeover.

Take Note: The women’s activewear market is projected to reach $94 billion globally this year, driven by women who want performance and style from the same brand.

Nike knows it’s overdue to re-earn trust with its female consumers. SKIMS - knows its power lies in knowing exactly who it’s for.
So even though the highly anticipated launch has been quietly delayed (👀)—the strategic play remains clear: Know your audience. Partner accordingly. Multiply your reach.

Lesson: KNOW.YOUR.PEOPLE! Know who you’re showing up for. Then bring allies that amplify your voice, values, and reach.
Because strategic alignment + mutual credibility = a brand with muscle—inside and out.

Thoughts on this collab? Will you try it when it (finally) drops?

19/06/2025

Ahem *clears throat* class isn’t canceled.
We’re just getting warmed up.

Summer officially starts Saturday, and that means ’s Summer School is back in full swing.

If you haven’t grabbed your notebook (or just wanna scroll smarter), now’s the time.

It’ll all begin on 6.21.25
We’re breaking down brand behavior through pop culture all season long.

Because honestly? Culture is the curriculum.

13/06/2025

They said, “Professor, C is leaving us! You free for lunch?”

And just like that, I was the lucky one. 🩵

Before one of my amazing students sets off to start her next chapter, she and another student invited me to hang out. No class. No grades. Just connection.

In a world moving fast, moments like these matter.

Mentorship isn’t always formal. Sometimes it looks like lunch, laughter, and one last catch-up before launch day.

Grateful for the invite. Grateful for the bond. Grateful to be in the orbit of such bright, bold women.

02/06/2025

Summer School Session #1:
More than a brand; It’s a Movement
Swipe 👉🏾 for the lesson.

If you know me, you know I stand 10 TOES DOWN for my squad. And WHAT A SEASON!!! I’m still processing everything and will have (even more) to say on this later. 🧡💙.

The didn’t just win games this season—they won hearts.

Jalen, Josh, KAT, Mitchell and the team pulled us out of a double-decade lull, and the city and fans far and wide were ready!

The fanaticism wasn’t just about stats. It was about:
🧡 Showing up with grit
💙 Repping NYC with pride
🧡 Making even casual fans feel something

And shouts to the social media team because they understood the assignment!!!

When a brand understands its role in the cultural fabric, it becomes bigger than the product. (Business owners - read that again)

Lesson: Want engagement? Build belonging.

People seek community.
How are you inviting them in?

31/05/2025

Ok. So. School’s out at my beloved but my marketing brain won’t rest!

This summer, I’m taking notes from pop culture, business moves and general brand behavior that’s too interesting to scroll past.

Why? Because honestly, the best brand lessons are hiding in diss tracks, sideline celebrations and a good pair of jeans.

So…if you’re into decoding Beyoncé, Kendrick, Southwest Airlines or the New York Knicks from a brand lens…Class is in Session!

Follow along here for lessons in strategy, storytelling and what your brand can learn from the culture that surrounds us!

13/05/2025

culture is unmatched.

Congratulations , you got a GREAT ONE!!

27/04/2025

Brand Management 101
My take:

Let’s talk and for a second.

Love him or hate him, Shedeur is a media darling. Miraculously (read: predictably), the kept us glued to our screens waiting to see where young Mr. Sanders would land.

Now, I’m not usually one for conspiracy theories (exceptions apply), but let’s be real — something about this didn’t add up. Whether it was a strategic marketing move or a subtle “put him in his place” play, there was clearly an effort to dim this man’s shine.

Here’s the twist, though: from a marketing lens, Shedeur might be the biggest winner of the weekend.
His family of brands showed up flawlessly — stood tall before the draft, and + rolled out the love after he landed with .

His NIL game is strong. His brand is stronger. And his story? Still being written.

I’m officially a Shedeur fan — and hoping this post ages like a fine bottle of vintage wine.








Let’s go, SS!!