DeVito/Verdi

DeVito/Verdi Reputations built. Stories told. Truth revealed. Full-service, independent advertising agency in Ne

Our philosophy is based on a view that our job is to capture a truth either about the product or the consumer that will resonate. What works, and we have proven it time and time again with all of our clients, is the need to find and hit a consumer nerve that resonates as valuable, truthful and unforgettable.

So proud to have been part of such an illuminating effort for University Hospital’s Rainbow Baby & Children’s where we p...
08/19/2026

So proud to have been part of such an illuminating effort for University Hospital’s Rainbow Baby & Children’s where we pulled the switch on its new logo and community-wide campaign.

The skies above Cleveland were basked in the red, yellow and blue rainbow that marks a refreshed design of the iconic Rainbow symbol. The new look and campaign honors the hospital’s rich legacy, and offers a positive and powerful look toward the future of pediatric healthcare. 

Hope and care shine bright at Rainbow!

08/13/2026

When we created an ad for New York Magazine poking fun at then-Mayor Giuliani for taking credit for everything positive happening in the city, little did we expect that the thin-skinned Rudy would order all the ads removed from city buses. The issue soon became a landmark First Amendment case.

Ads They Tried to Kill, Ep. 2: the Rudy Giuliani story, told by Ellis Verdi.

07/27/2026

Ads They Tried To Kill, Episode 1: Ellis Verdi on the Daffy’s ad that made Devito/Verdi famous. Would it run today?

With the renewed attention to JFK Jr's life coupled with today's anniversary of his tragic death, we're reminded of this...
07/16/2026

With the renewed attention to JFK Jr's life coupled with today's anniversary of his tragic death, we're reminded of this simple ad from that sad week.

America turned 250. A look at some D/V work that has helped preserve America’s freedoms.The “crime” of Driving While Bla...
07/06/2026

America turned 250. A look at some D/V work that has helped preserve America’s freedoms.

The “crime” of Driving While Black was real. Not only were civil liberties infringed, but the penalties and outcomes were often much worse. To us, the issue was literally black and white.

The facts were simple. And so, too, was our response with this famed print ad of two men: One good, one bad. One black, one white. The campaign spoke volumes about racism in this country and the need to fight for justice.

07/05/2026

America turned 250. A look at some D/V work that has helped preserve America‘s freedoms.

In the post-9/11world, it became common to ask, “What if America, wasn’t America?” So, immediately thereafter, we went to work to depict a harrowing world where our unalienable rights were now a crime. This campaign served to remind us all of the need to fight for, and cherish, our country’s freedoms.

We needed to show what we weren’t to best show what makes us so special.

07/05/2026

America is turning 250. A look at some D/V work that has helped preserve America’s freedoms.

We helped this country get back on its feet after the attacks on Sept. 11 with clear messaging that talked to people about who we were as a country. It wasn’t upbeat, rally-round-the-flag patriotism we sought, but messaging that would run deeper.

With a nod to the McCarthy era and the fear of living in authoritarian regimes, we depicted an everyday existence where America isn’t the America we inhabit.

America is turning 250. A look at some D/V work that has helped preserve America’s freedoms.When Roe v. Wade was a catac...
07/03/2026

America is turning 250. A look at some D/V work that has helped preserve America’s freedoms.

When Roe v. Wade was a cataclysmic event that faced aggressive opposition as soon as it was decided. We took the mantle of reminding all Americans of the need to protect the right to choose. Some of the work was stark and scary. Some, like this one, clearly showed the uphill battle women faced in making their own decisions about their own body.

Our work helped raise awareness as it raised fears of what would happen if abortion rights were stripped. The fight to regain these rights, however, appears to be a continual battle.

07/03/2026

America is turning 250. A look at some D/V work that has helped preserve America‘s freedoms.

If Anne Frank, Dr. Seuss and Shakespeare can have their writings banned from libraries, it’s not far-fetched to imagine it being a crime to simply read them. That was the premise of our work following the attacks of 9/11 amidst the immediate fear and uncertainty of where our country was headed.

We wanted to show the extremes of what can happen when the First Amendment no longer exists. Books are banned, information and ideas are withheld, and searching them out becomes illegal. The commercial captured the paranoia and powerlessness of people in unsettling times. It also assured them of the rights and freedoms we possessed, and the need to always fight for them.

America is turning 250. A look at some D/V work that has helped preserve America‘s freedoms.With the First Amendment und...
07/02/2026

America is turning 250. A look at some D/V work that has helped preserve America‘s freedoms.

With the First Amendment under assault, the phenomenon of Cancel Culture spread like a virus from Hollywood to Main Street to factory floors and friend groups. Saying anything that was deemed objectionable or insensitive had the chilling consequences of lost jobs, lost friendships and lost reputations.

The rise of Cancel Culture was, in effect, the silencing of freedom of speech. We needed to call out the repercussions of this “call-out culture” with work that ran in The New York Times and digital display. Ostracizing, shunning and cyber-bullying someone for their words served only to silence debate, neuter public discourse and lead us down a path our Founding Fathers never wanted us to travel.

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