DeVito/Verdi

DeVito/Verdi Reputations built. Stories told. Truth revealed. Full-service, independent advertising agency in Ne

Our philosophy is based on a view that our job is to capture a truth either about the product or the consumer that will resonate. What works, and we have proven it time and time again with all of our clients, is the need to find and hit a consumer nerve that resonates as valuable, truthful and unforgettable.

02/24/2026

Judgment still matters — but why do so many say it doesn’t? Here’s what Ellis Verdi has to say about this new phenomenon in the advertising world.

Congratulations to all the athletes who competed in this year’s Winter Olympics. 🏅 A special shoutout to speed skater (...
02/23/2026

Congratulations to all the athletes who competed in this year’s Winter Olympics. 🏅

A special shoutout to speed skater (pictured with D/V Creative Director ), who carried the same Olympic spirit in this installment of “Human Progress Has No Finish Line” campaign.

Her commitment on the ice mirrors the mindset behind the campaign: progress isn’t a moment - it’s a constant pursuit.

Inspiring to see what dedication looks like at the highest level.

🎥 Swipe for the full spot.

02/13/2026

What makes great work? Check out this clip from Ellis Verdi’s conversation with Advertising Week.

“We started with an extremely strong DNA. A concept of what makes great creative work and what doesn’t. It’s a belief system that started with Sal DeVito and his teachings at the School of Visual Arts. We refer to those characteristics of great work as our “Creative Tenets” and they have not changed.

02/05/2026

DeVito/Verdi in a nutshell via Ellis Verdi on latest podcast.

02/02/2026

In advertising, the most powerful brands aren’t just seen — they’re remembered.

That’s the real value of mental availability: being the brand people think of first, long before they’re ready to buy.

In his recent podcast appearance, Ellis Verdi breaks down why strong brand building is still the most effective—and most overlooked—driver of long-term growth. Performance marketing may capture the click, but brand creates the desire.

If you care about the importance of balancing top-of-funnel branding with down-funnel ROI, check out the full episode with Ellis on Retail Remix from Retail TouchPoints (https://www.linkedin.com/company/retail-touchpoints/)
🔗 https://lnkd.in/e3fsSSsM (https://lnkd.in/e3fsSSsM)

On January 19th, we come together to celebrate the life of Martin Luther King Jr. His beliefs and desire to fight injust...
01/19/2026

On January 19th, we come together to celebrate the life of Martin Luther King Jr. His beliefs and desire to fight injustice”are an inspiration to us all, and here at DeVito/Verdi we strive to uphold his legacy. 

“The time is always right to do what is right.” - Martin Luther King Jr.

01/16/2026

When looking at our most viral video of 2025, it is interesting to see that it was actually posted in 2024! Follow along as we try to find out why this post went viral and still continues to get engagement to this day. Sometimes it’s about raw, honest content.

12/12/2025

All I want for Christmas is Christmas break

Happy Parade Day! A smart retail ad doesn’t chase trends — it aligns with them.Daffy’s was always about standing out fr...
11/27/2025

Happy Parade Day! A smart retail ad doesn’t chase trends — it aligns with them.

Daffy’s was always about standing out from the crowd. That’s why when we created the work tied to the Macy’s Thanksgiving Day Parade, we didn’t just tack on a holiday — we leaned into a voice we had already created for the brand that poked fun at its more expensive neighboring NYC clothiers.

The result? An ad that didn’t borrow interest — it embraced it.

11/26/2025

Continuing our Thanksgiving tradition of posting one of our favorite classics with Meijer.

Fun back story about this shoot 🎬 While we were whipping up this spot for Meijer, our incredible team of three food stylists was bustling away in a charming grandma’s kitchen on Long Island, ensuring every dish looked absolutely mouthwatering and 100% authentic. Because let’s be real—there’s no room for anything fake at Thanksgiving!

Wishing everyone a Happy Thanksgiving 🦃

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11/13/2025

What do you like to do when walking through a park?

11/08/2025

We keep it 💯.

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