by Niche

by Niche Innovative digital marketing solutions for luxury brands in NYC, LA, and globally

🤓PSA: high-key nerd moment below: The bellweather in a truly effective collaboration is raw, potent “purple space”: genu...
04/21/2022

🤓PSA: high-key nerd moment below: The bellweather in a truly effective collaboration is raw, potent “purple space”: genuine, highly charged overlap between one brand’s blue and another brand’s red. The closer to a brand’s heart, ethos, purpose, passion that the contributing “color” is, we believe, the more prolific the partnership. The “color” is a Gestalt-ish conglomeration factor consisting of several variables: each brand’s buy-in, the invigoration and commitment of the talent they apply to the project, the infusion of life they apply to the product’s manifestation in the activation, and a myriad of other resources infused. To truly endow an activation with an inimitable panache, the blend of all of the above must possess great integrity back to each respective brand while reaching reasonably to the other. A vital caveat… all is easily negated if not ushered into existence by way of generally harmonious and ego-less teamwork. 💯

We’ve probably cast at least a thousand models for runways & photoshoots. Like a lot of other components to our business...
04/07/2022

We’ve probably cast at least a thousand models for runways & photoshoots. Like a lot of other components to our business, we excel in finding really special talent that has not yet been fully discovered. Many of our models count our shoots and shows as their first official ever. And then go on to work for world-leading brands and build a successful career for themselves. We love being part of their early journey and seeing them blossom! The models we work with also always have poise, moxie, grace, and kindness. So you can be sure if you’re working with a model who’s been part of a by Niche shoot, they’ve got that rockstar DNA and will be great to work with. // pic by .trent for

Custom digital art is a no-brainer for us in every client engagement. For  it also bought us some time to start amping t...
04/05/2022

Custom digital art is a no-brainer for us in every client engagement. For it also bought us some time to start amping the brand before we actually had product in hand. A mistake brands often make is waiting too long before they start posting on social media. There are a lot of ways to get interest percolating ahead of time so that by the moment your product drops, you already have significant interest and a strong, listening following. We coordinated with our brand to commission this great content by . We provided the inspiration, the brief, and the feedback for edits to ensure a product we were beaming with pride to present to our client. It’s also an awesome way to support artists, whether emerging or established!

🌟GIVEAWAY!🌟 In anticipation of our client’s Spring Sip & Shop tomorrow 3/26 2-5pm, we invite you to WIN BIG! 1-night sta...
03/25/2022

🌟GIVEAWAY!🌟 In anticipation of our client’s Spring Sip & Shop tomorrow 3/26 2-5pm, we invite you to WIN BIG! 1-night stay at , 1 luxe bikini, & .Maivino! 24-hours only, so ready, set, go! TO ENTER: 1) Follow . 2) Like this photo 3) Swipe to the right to check out Saturday’s event & tag someone you’d bring as your date(s)!

Giveaway closes on 3/26. As per Instagram guidelines, this giveaway is not in any way associated with Instagram/Facebook/Meta. MUST BE 21 TO ENTER. Must live in USA (for shipping purposes).

How many brands could benefit from this photo? From our eyes and experience: 20. The liquor brand (in this case ), the s...
02/09/2022

How many brands could benefit from this photo? From our eyes and experience: 20. The liquor brand (in this case ), the shoot venue (in this case ), the model (formerly .outlaw), the photographer (in this case ), the glassware brands, the brand of the dress the model is wearing, the metal straw brand, the jewelry brand, the modeling agency, the creative director, the bar executive (in this case ), the mixer / other alcohol brands… to name a few. So, when we do a shoot, we like to bring as many of the possible 20-50 brands in on the action. This way we are able to leverage the social media platforms of all, when credits are appropriately included in content shares, for collective growth. Everyone gets great content, everyone expands their audience, everyone wins. 💥

It’s not all fun and games working for luxury villas in Costa Rica but sometimes, yes, it most definitely is a little bi...
02/04/2022

It’s not all fun and games working for luxury villas in Costa Rica but sometimes, yes, it most definitely is a little bit.

We have been proud to partner with Costa Rica’s finest surf camp & water sports rental service. In Manuel Antonio there ...
02/02/2022

We have been proud to partner with Costa Rica’s finest surf camp & water sports rental service. In Manuel Antonio there is simply nothing quite like the warm and accommodating service of owner Diego and his incredible, fun and talented team. sampled it all and came back with 5* reviews all around. We loved working with Blue Horizon & Steffie on this great international project.

One of the first steps in our work with a brand is to study the product. We really dig in to understand what makes the o...
02/01/2022

One of the first steps in our work with a brand is to study the product. We really dig in to understand what makes the offering special, exceptional, desirable… and to whom. Brands often want to rush to the tangible deliverables. But the early investment in research and development, what we consider responsible due diligence, will make every post every story every DM we carry out on your brand’s behalf thereafter exponentially more effective. This DNA excavation and identification phase is essential to the success of our work together. We know how busy small business owners are so we are flexible to absorb this information in whatever way you have margin your convey it. We’ve turned a client’s bar into an office - working for 3 hours there to get scraps of the busy restaurateur’s attention for an upcoming enterprise we’re working on. We’ve accompanied designers on day trips to the Hamptons to observe, assess, and absorb the nuanced art of an exceptional professional. Social media management is the daily PR of your brand. If we don’t get who you are, how you speak, and the core components to amplify about your brand, we are dead in the water, clocking it in. And that is something that just doesn’t and never will be acceptable to us at . You deserve better 💯💥 // pic:

. Recommended viral growth hashtags:

Swipe to see the sun-soaked splendor of Casa Monos Montaña by .   focused our work for this luxury vacation rentals comp...
01/29/2022

Swipe to see the sun-soaked splendor of Casa Monos Montaña by . focused our work for this luxury vacation rentals company on Instagram grid building, social media management, & influencer campaigns. Make this paradise your home for under $500/night at BlueHorizonVacationRentals.com. // pics: First 2 shots .john, the rest

We understand that as a small business, you may need us to be flexible. We are open to being a second “you” or offering ...
01/28/2022

We understand that as a small business, you may need us to be flexible. We are open to being a second “you” or offering our own skill sets, even personal hobbies and amateur talent to help bring your vision to life. by Niche Founder .john enjoyed getting to play interior designer support team for in some finishing touches for an eclectic global interior before the big photoshoot of Casa Monos Montaña. Lindsey & owner Diego went to several home interior outposts and landscaping gardens to source just the right materials. In all but 36 hours- a final transformation was achieved to ensure the images of the home translated every bit of warm, inviting comfort it offers in real life. Make paradise your home for under $500/night at BlueHorizonVacationRentals.com.

It takes a village to photoshoot a villa. We are light on our feet, ready with ideas and solutions, and highly attuned t...
01/28/2022

It takes a village to photoshoot a villa. We are light on our feet, ready with ideas and solutions, and highly attuned to the smallest details that help enhance the content. We’ve worked with hundreds of photographers - some brand new and leaning heavily on our creative direction, some extremely experienced and simply appreciating the extra hand or confirmation on a bit of styling. Photoshoots are expensive and we can work with any budget and aid in any capacity - from 100% conferring, coordination, & ex*****on to simply being on-site to offer the social media optimization angle to the situation. We are here to help make sure your investment in photography results in the best possible return. We’re always looking out for your bottom line and top-of-the-line content. With this shoot for we were pleased to work with seasoned photographer who delivered exquisite, dreamy images of the stunning villa.

Make paradise your home for under $500/night at BlueHorizonVacationRentals.com.

Let’s just say  understood the assignment 💫’s Casa Monos Montaña shines as bright as she does - and we call that a  ! Ma...
01/28/2022

Let’s just say understood the assignment 💫’s Casa Monos Montaña shines as bright as she does - and we call that a ! Make paradise your home for under $500/night at BlueHorizonVacationRentals.com.

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