Whooden Studios

Whooden Studios Experimental creative studio for brands & institutions focused on culture, curation & community.

02/27/2026

The power of sound design ! Our latest for the team’s launch of the Hydro Grip Gel Concealer, leveraging AI and CGI to bring this to life.

to hear what NYC is like and how Hydro Grip keeps you covered.




02/13/2026

The only 964 in Armenia, for .

Directer / EP: Garen Barsegian
Cinematographer: Artur Ustyan
Production Company: Whooden/Studios
Service Company: Armenia Service Production

Production Manager: Michael Dishunts
Aerial cinematographer : Davit Abrahamyan
Aerial camera assistant: Arno Sinanyan
1st AC: Gevorg Tutunjyan
Gaffer: Minas Azatyan
Spark: Armen Sargsyan
Camera & Lighting: Kinotech Yerevan .rent

Editor: Elen Zohrabyan
Trailer editor:
Color: Jack Tashdjian at Company 3
Photo Processing: Karmir Yerevan .film

Special thanks to Artem Simonyan from Porsche Center Yerevan & Hovsep Hovakimyan from Classic Car WerkStatt .

02/05/2026

We brought to life latest Hydro Grip Gel Concealer with simple idea: turning the product from liquid to solid. Hope you enjoy !

for all of it’s glory.

Another push beyond reality for one of our all time favorite brand Mercedes-Benz AG.We designed and created in CGI a roa...
11/09/2022

Another push beyond reality for one of our all time favorite brand Mercedes-Benz AG.

We designed and created in CGI a road trip that Virtual Influencers Zin and Ria go on. The 6-image series interpreted each of the 5 Mercedes Benz emerging Fashion markets - Copenhagen, Sydney, Kaula Lumpur, Accra, and Mexico City as a backdrop and a complement to key designers who's clothing the couple wear — (di)vision, ALBUS LUMEN Société, JOE CHIA, Mimi Plange, Atelier Juel.

WHOODEN/STUDIOS’s new home in the South of France is officially open. Introducing La Maison de la Chapelle, An 11th Cent...
11/09/2022

WHOODEN/STUDIOS’s new home in the South of France is officially open.

Introducing La Maison de la Chapelle, An 11th Century Monastery in the Heart of Provence. An evergreen paradise nestled between the Alpes and the Mediterranean Sea.

We have spent the past two years re-imagining our creative process. It begins with this oasis — a place where we can bring people together to create. For us, it's about new perspectives, new friendships, new flavors, and portals of possibilities.

Monasteries in the past were places where people — free from the distractions of the outside world — could focus on their beliefs. Today, the same principles apply to nurture the next generation of creative talent.

La Maison de la Chapelle acts as a respite, an inspiration a place to gather and to create.

Every vignette here offers a magical communion with nature. A private park with a pond, manicured gardens, a studio hidden in the vines, an artist’s workshop, residency housing, a guest house and a post-production space.

Join us on our new journey as we redefine collaboration, art & community.

09/24/2021

Today - we are changing our name to WHOODEN/STUDIOS. Welcome.

For us, that means integrating what we’ve built over the last decade in the current cultural context, while keeping our eyes on the next decade and distilling it to the essentials.

The studio language is important for us because it represents the act of creation, the act of curiosity, and experimentation. Our commissioned work lives here and the values we stand for are visually expressed in our manifesto through the work we create. Our goal is to add value, disrupt design, drive individuality and in the process create culture while growing community.

As we expand our footprint globally, NYC is at the core of who we are. The new look and feel is inspired by the NYC Subway, the visual language of NYC cultural institutions, and the minimalism and effortlessness of our favorite publications.

Over the course of the next few months, we have some exciting announcements. So check in, reach out, say hello and keep in touch.

Garen
Founder, WHOODEN/STUDIOS

08/20/2021

Our latest work blends, AR, 3D & gaming with 4 of our favorite gamers ー Tiffyquake, KryozGaming, xChocoBars,

essie

08/21/2020

KUSH 3.0 Directors’ Cut - Our latest collaboration with Milk Makeup introducing KUSH 3.0, the holy trinity of luxe lashes and brows, featuring the newest member of the family… Kush Liquid Eyeliner.
The visceral black and white campaign directed by Georgie Greville + Shreya Chopra stars three female musicians, Mereba, Charlotte Lawrence & 070 Shake, and incorporates special effects captured on set and the brand’s continued language of collaged live action footage.

08/13/2020

“All Eyes On You” - Our latest fully remote campaign for Urban Decay was created around the idea that one can still feel confident and voice their individuality while wearing a mask. Working remotely while upholding our creative standards, we executed strategy, creative direction & production. The final films reflect the talent’s unique modes of self-expression, and their personal stories. Creatively, we embraced the visual language of Urban Decay with a 90’s magazine aesthetic brought to life with 2D motion graphics.

Check out the full campaign on our website - https://bit.ly/urbandecay_alleyesonyou

Walmart - WarGames "Sparks"
06/19/2020

Walmart - WarGames "Sparks"

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Who We Are

Whooden Collective is an independent creative agency and production resource for global brands seeking culturally relevant campaign strategies with artful and scalable executions.

Born from artful pursuits, luxury marketing expertise, and full production capabilities, we pilot disruptive storytelling for global audiences. Our talent’s active participation in the making of culture through multidisciplinary work in the world of music, art and fashion inspires us to envision commercial projects differently.

Intimate, Transparent, Collaborative.

We believe in close creative collaboration with our brand partners and grow intimate relationships with them. We intentionally blur the lines between internal and external members on projects – allowing for quick pivots, transparency and creative coherence across all consumer touch-points on campaigns.