Crutchfield + Partners

08/14/2019

Here's a great article from Forbes that sheds some useful insights on why and when to rebrand...

https://www.forbes.com/sites/forbescommunicationscouncil/2019/08/14/rebranding-keep-an-eye-on-these-eight-important-things/

"Rebranding can be a good way to better reflect your company's current focus and growth, but the process must be handled with the utmost care. Otherwise, you risk alienating your existing customers while failing to attract any new ones."

10/11/2018

Just shared a POV with Inc. Magazine on brands and politics:

Taylor Swift's recent Instagram post endorsing two Tennessee Democrats was a very off-brand move for the singer-songwriter. Swift has always kept her political views private, but by breaking her silence and urging people to vote, the 28-year-old pop star demonstrated that taking sides politically ...

10/10/2018

BAT V FAANG...Why's everyone so gloomy about Baidu, Alibaba, and Tencent (BAT). They pose the only real threat to America's FAANG (FB, Amazon, Apple, Netflix, Google). Are they still unstoppable like they used to be? What are the challenges they face and what investment strategies do they need to employ for wary investors?

I'll be discussing this hot topic on CGTN this evening at 8pm.

Ganbei

09/04/2018

Now there’s no fun. The New Yorker uninvites Steve Bannon from its festival after backlash https://buff.ly/2PZYvB3

08/28/2018

http://www.bbc.co.uk/news/business-45272834

08/23/2018

Why Victoria’s Secret’s idea of sexy may be killing its brand

Supermodel Lais Ribeiro strutted her lithesome 6-foot frame across the stage last November at the annual Victoria’s Secret Fashion Show, her 31-23-33 figure barely contained in the company’s Fantas…

08/01/2018

Choppy chop. P&G Continues To Drive Change In Adland https://buff.ly/2M8VRGY

07/26/2018

Kapow...NBCU Sees Primetime Ad Gains in TV’s Upfront Market (EXCLUSIVE)

Advertisers increased the amount of money they were willing to commit to NBC’s primetime schedule, the latest signal that Madison Avenue is continuing to earmark ad dollars for traditional TV despi…