MAC Presents

MAC Presents Award-winning music & sports sponsorship + experiential agency. Watch our sizzle reel here: https:// Think of us as your all access pass to music.

MAC Presents will handle the artist relationship and music industry so you can focus on what you do best….building your brand. We'll do just about anything for our clients but here are a couple of things we rock at:

Endorsements and Tour Sponsorships
We create one of kind artist/brand partnerships based on your brand objectives. We've done it all from media placement, film shoots, photography, pu

blic relations andsocial media to building mind blowing onsite customer engagement and activation centers. It has to be effective and it has to be real. Custom Event Creation and Management
Working together, MAC Presents will find the perfect artist for your event. We'll implement a detailed plan of attack that addresses vendor and venue selection, stage design, venue décor, VIP ticketing, hospitality and more. Talent Booking and Production
We appreciate the art of the deal, so we work directly with artist management to form partnerships that work for everyone. Once the deal is done we'll run the onsite management of your event, handling all technical aspects of show, from flipping on the lights to turning up the sound. Social Media
These days you can never be too social. Every digital interaction with consumers must be authentic and real. It’s all about connecting, creating one-on–one conversations with your audience, and using their passions as portals into their souls totrigger action. At MAC we utilize the latest social media vehicles tocreate dynamic tactics that intensify the partnership experience.

To ensure that “To All the Boys 2” is as huge a cultural smash as Vol. 1, Netflix teamed with Capitol Records for the fr...
02/23/2020

To ensure that “To All the Boys 2” is as huge a cultural smash as Vol. 1, Netflix teamed with Capitol Records for the franchise’s first official soundtrack. Andrew Hampp's Variety column explains.

Netflix’s surprise 2018 YA rom-com hit “To All the Boys I’ve Loved Before” spawned a lot of hard-to-duplicate success metrics: star Noah Centineo gained over 12 million Instagram followers in the t…

‪🏈🎵 Last-minute   ad surprises ranged from "I Got You Babe" in a Groundhog Day spot to a tease of new Pearl Jam music. A...
02/03/2020

‪🏈🎵 Last-minute ad surprises ranged from "I Got You Babe" in a Groundhog Day spot to a tease of new Pearl Jam music. Andrew Hampp has the recap in Variety.
‪ ‬

Beyond the Kansas City Chiefs’ comeback, Super Bowl LIV offered few surprises in the way of ads — the vast majority of which premiered online days prior to the game to maximize the impact and brand…

Although more contemporary artists are getting a shot in front of the camera in ads this   weekend, most of the music he...
02/01/2020

Although more contemporary artists are getting a shot in front of the camera in ads this weekend, most of the music heard will be catalog classics, Andrew Hampp’s Variety column reports.

With inventory beyond sold-out and the cost of 30-second spots soaring to as high as $5.6 million just to secure ad time, the demand for Super Bowl advertising continues to reach new peaks in an ot…

‪Catch our president Marcie Allen and SVP Kacie Lehman leading Pollstar Live’s Branding 101 roundtable on Feb. 6!    ‬
01/29/2020

‪Catch our president Marcie Allen and SVP Kacie Lehman leading Pollstar Live’s Branding 101 roundtable on Feb. 6! ‬

As founder of MAC Presents, Marcie Allen uses her varied concert industry experience of the past 25 years to negotiate high-profile partnerships between major artists and the world’s leading brands.

The first song from Mastercard’s album debuted at the 2020 Consumer Electronics Show in Las Vegas this week. Andrew Hamp...
01/08/2020

The first song from Mastercard’s album debuted at the 2020 Consumer Electronics Show in Las Vegas this week. Andrew Hampp’s Variety column has the scoop.

Over the past century, sonic branding in advertising has taken on many forms, from the early days of radio jingles to the more recent use of mnemonic devices often heard at the end of commercials f…

Andrew Hampp’s 1st Variety column of 2020 catches up with Tove Lo to learn the magic tricks that went into the making of...
01/03/2020

Andrew Hampp’s 1st Variety column of 2020 catches up with Tove Lo to learn the magic tricks that went into the making of “Glad He’s Gone” and how she caught the acting bug from the experience.

Tove Lo’s “Glad He’s Gone,” the lead single and a standout cut from her 2019 album “Sunshine Kitty,” has all the hallmarks we’ve come to expect from the Swedish pop star: a warts-and-all examinatio…

❄Happy Holidays from all of us at MAC Presents!
12/24/2019

❄Happy Holidays from all of us at MAC Presents!

Our SVP Kacie Lehman was just honored on the Pollstar 2019 Impact NextGen list. Congrats Kacie!
12/23/2019

Our SVP Kacie Lehman was just honored on the Pollstar 2019 Impact NextGen list. Congrats Kacie!

Kacie Lehman has had a front-row seat to some of the most impactful branding and marketing efforts in live music, from Billy Joel’s Madison Square Garden residency with partner Citi, to Imagine Dragons performing an intimate set for fans on a flight with Southwest Airlines – what she considers a...

As the 2010s come to a close, Amy Lee’s Evanescence gets its proper Gen Z-era due. Andrew Hampp’s Variety column explain...
12/18/2019

As the 2010s come to a close, Amy Lee’s Evanescence gets its proper Gen Z-era due. Andrew Hampp’s Variety column explains how.

As the 2010s come to a close, it’s high time that one of the biggest acts of the 2000s, Amy Lee’s Evanescence, gets its proper Gen Z-era due. The band, who have sold 8 million albums in the U.S. an…

Our own Marcie Allen & Kacie Lehman spoke to Billboard about the importance of mentoring future female leaders in the mu...
12/12/2019

Our own Marcie Allen & Kacie Lehman spoke to Billboard about the importance of mentoring future female leaders in the music biz.

As the industry gradually moves toward giving women more -- and better -- opportunities, those in senior leadership roles are extending a hand to the next generation, building valuable mentor relationships.

Address

New York, NY

Alerts

Be the first to know and let us send you an email when MAC Presents posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.

Contact The Business

Send a message to MAC Presents:

Share