ArrowBright Design & Marketing

03/09/2022

https://arrowbrightdesign.com/updating-your-website-how-to-refine-by-removing/

There are a lot of ways to update your website by adding elements – calls to action, resources, new blog posts. Often overlooked, and sometimes more important, is updating your website is by removi…

08/10/2021

As someone who has built and marketed websites for over 15 years, I can tell you one of the best and worst things about a website is that you can always change it. We'd all love to "set it and forget it" - myself included sometimes! - but to stay current for our customers and search engines, it IS a piece of marketing we do need to keep up with....

Read a few of the ways I’ve found to make keeping up with website maintenance to be easier and more manageable.

12/05/2019

ooo, Lush Lava - very dramatic!

Discover Lush Lava, Aqua Menthe, and Phantom Blue—three shades that will dominate 2020 and showcase the trend towards maximalism and saturated hues.

12/04/2019

Your present circumstances don’t determine where you can go; they merely determine where you start.
- Nido Qubein

11/20/2019

Silence isn’t an endgame. It’s a catalyst, an opportunity to discover truer things about the world outside or inside your head. - Diane Cook

Photo by Daniele Levis Pelusi on Unsplash

11/13/2019

Creativity requires the courage to let go of certainties.
- Erich Fromm

11/12/2019

Pumpkin Plan Your Biz - A Shiny New Website

The Pumpkin Plan Your Biz website is based on the business book by Mike Michalowicz. It is a strategy to build and grow a business based on... pumpkin farming!

His partner - and my client - Donna Leyens decided 2019 was the year her website was getting DONE after being on my client's to-do list for quite some time. And voila!

The new website is a branded, recognizable hub for all things Pumpkin including finding and becoming a strategist.

And the best part is: the website is working! Her list is growing and within a couple weeks of launching the site, a course she wasn't even marketing was purchased more than once.

Is your website working for you?

11/07/2019

We get in the habit of saying yes to anything. It's probably a hold-over from the lean, early days or that fear our lizard brain always comes up with: that this will be the last client ever.

In Seth Godin's Freelancer Workshop, one of the course segments is called Saying No is Generous.

While the focus was more on how it was good for us, as freelancers, I think it ends up being good for both sides.

I recently said no to a potential customer because it was not a good fit at this time. It *sounded* like he needed a new website. He kept saying the user experience on his site wasn't good (I had trouble finding how to navigate his portfolio!) but I still told him no.

Why? Everything else he said was about getting more clients, dried up prospects and little income.

He wasn't marketing - he wasn't telling people to go to his website, he wasn't sending his newsletter and kept saying "Pinterest strategy". A new website right now was not the best solution.

I referred him to a gal who does Pinterest strategy and I left it open for him to work with me. He can always come back when the time is right and hopefully with a bigger audience to launch his new website to!

What are you saying no to?

11/07/2019

Good, brief advice on marketing if you're not a media company (most people).

I don't like everything bagels because it's too intense for the morning but I just had everything hummus. HIGHLY recommend LOL.

Now back to marketing...

For every idea you hope to spread to people you want to reach, you have to consider creating content for a variety of contexts and social platforms.

11/06/2019

For anyone trying to discern what to do with their life: PAY ATTENTION TO WHAT YOU PAY ATTENTION TO. that's pretty much all the info you need.
- Amy Krouse Rosenthal

Photo by Louise Grech on Unsplash